Chinese upgrade version of Windows 8 to be discounted to $49 for limited time

Microsoft has some very good news for its Chinese customers, as the company will be massively discounting its Windows 8 price in the coming days, a few months before Windows XP finally stops being supported.

WPDang reports that the company is getting ready to cut its retail price for Windows 8 from the usual 988 yuan to only 299 yuan, the equivalent of $49. The discount is supposed to begin on the 11th of November at midnight and last through to the 24th with users being able to upgrade their devices through the Windows 8 Upgrade Assistant. After upgrading folks will also be able to get Windows 8.1 through the Store.

China is one of the biggest markets on the planet. It’s also a place where piracy runs rampant and where most PCs are stuck on illegitimate copies of Windows XP. So it’s no wonder that with only a few months left before XP officially becomes obsolete, Microsoft is trying to reach out to potential customers and give them an easy and cheap way to not only upgrade to the latest OS but also use certified non-pirated software. The company has actually stated that its goal is to bring XP marketshare below 13 percent by April 2014.

We’ll have to wait and see if the company’s efforts pan out or if consumers still prefer the 12-year old XP operating system.

Thanks to our readers for the tip!

Source: WPDang | Image via LiveSino.com 

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11 Comments

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This is actually a great marketing idea. They should use it at all launches. The first three months the software ie Windows 8.1 or Office is $50.00 and then after that they increase to regular price. This will help facilitate initial sales and bottom lines and also increase the number of installs and upgrades to get a good chunk of people on the newest versions. As well as initially reduce malware, viruses and piracy by getting everyone on legitimate copies of the software. MS is ideally suited for this as they will increase initial sales dramatically recouping the loss over the life of the OS and still increase their user base for people that stay away due to price.

Windows 8 is also available here in the Philippines (and perhaps other developing countries). It's called Windows SL for single language. The 64 bit version sells for the equivalent of about $70. Like China, piracy and XP are very popular here. You can go into big computer stores in the malls and the software section is more or less non-existent. It seems that everybody buys XP and all other software for about $2.00. The vast bulk of businesses use XP, including my bank which has dozens of branches.

Bottom line - Piracy is rampant in China - and they're more likely to pirate Windows 8 than pay for an upgrade. Microsoft needs to refocus their efforts in their other markets (like the US) and convince THOSE people to upgrade to Windows 8/8.1. Last year I upgraded my Windows 7 laptop to Windows 8 for $40 - now I would have to pay $120-$200 to upgrade my Windows 7 desktop to Windows 8 (depending on the version I got...) I'm not willing to pay 5 times the amount I paid a year ago to upgrade to the "latest" version of Windows and many people don't see Windows 8 as a major improvement to Windows 7.

Not saying that they have to give it away - but the days of charging such a high price for a new operating system is over.

Is it possible to purchase this version of Windows 8, then change the visual language? Or is this applicable only to the PRO version which doesn't seem the one to be getting a discount.

Jose_49 said,
Is it possible to purchase this version of Windows 8, then change the visual language? Or is this applicable only to the PRO version which doesn't seem the one to be getting a discount.

Nope, the Chinese edition of Windows 8/8.1 is the CoreCountrySpecific SKU which do not have MUI support, just like CoreSingleLanguage, and they both are lower than Core. The Professional SKU seem to not get a discount.

The Dark Knight said,
Umm, there is no language called Chinese. It is either Mandarin or Cantonese.

There is Traditional or Simplified Chinese as a written language. As a spoken language, there are many more dialects than just Mandarin and Cantonese.

The Dark Knight said,
Umm, there is no language called Chinese. It is either Mandarin or Cantonese.

There are 400+ dialects in China, Mandarin and Cantonese are just 2 of them.