ComScore: Microsoft's US mobile phone market share has dropped

Microsoft lost some market share in the US smartphone industry, according to a new report from ComScore. Last time, the research firm said that Microsoft actually saw a small rise in its market share, but the new data, taken between June and August 2012, shows that Microsoft's smartphone share is now at 3.6 percent, a decline of 0.4 percent compared to May 2012.

The new data also shows an even bigger decline in Research in Motion's market share for its Blackberry smartphone OS. ComScore said it now commands 8.3 percent of the industry, which is a massive 3.1 percent decline compared to the last three month period that ComScore reported on.

Google's Android OS remains the top smartphone operating system with 52.6 percent, an increase of 1.7 percent. Apple's iOS is second at 34.3 percent, an increase of 2.4 percent.

ComScore claims Samsung is still the biggest mobile phone hardware maker in the US with 25.7 percent of the market in August, unchanged compared to the last three month period. LG was second with 18.2 percent, followed by Apple with 17.1 percent in third place. Motorola was in fourth with 11.2 percent and HTC was fifth with 6.3 percent.

Source: ComScore | Image via ComScore

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The US market is such a bad way to market wether WP is doing well. Try world stats and ill be interested in. And marketing was much of a challenge in WP, its my favorite operating system as of now. But in the end of it all Microsoft needs to see what they can do to up the usage rate of WP. Who knows what ?

The only people waiting for Windows Phone 8 are the handful of people on forums like here, no one else knows or cares about Windows Phone. Copy and Paste was meant to get people on board, The Tango update was meant to deliver the features that people wanted, then it was the Mango update that people were waiting for now people suggest its the move to the 8 platform the people are waiting for. All I see is lots of waiting, rabid fansboys and a steady decrease in Windows Phone market share.

It's like Linux on the desktop all over again.

NOKIA made a huge mistake and as usual MS are throwing more good money away.

If MS could work out what they were doing and what they really wanted maybe they would have some success.

MS dumped Windows Mobile, They have now dumped Windows Phone 7 and Windows Phone was designed so that it did not look like iOS or Android. Does that sound like a winning mobile formula? Based on this I think the market share numbers are about right for now.

Edited by derekaw, Oct 3 2012, 10:29pm :

derekaw said,
The only people waiting for Windows Phone 8 are the handful of people on forums like here, no one else knows or cares about Windows Phone. Copy and Paste was meant to get people on board, The Tango update was meant to deliver the features that people wanted, then it was the Mango update that people were waiting for now people suggest its the move to the 8 platform the people are waiting for. All I see is lots of waiting, rabid fansboys and a steady decrease in Windows Phone market share.

It's like Linux on the desktop all over again.

NOKIA made a huge mistake and as usual MS are throwing more good money away.

If MS could work out what they were doing and what they really wanted maybe they would have some success.

MS dumped Windows Mobile, They have now dumped Windows Phone 7 and Windows Phone was designed so that it did not look like iOS or Android. Does that sound like a winning mobile formula? Based on this I think the market share numbers are about right for now.

+1

Couldn't have said it any better

If the wp8 is out right at this moment, I mean HTC, Samsung, Nokia, dell or HP all released, when someone walks into Verizon, att, instead of android or iPhone, this time wp8 has become part of that selection. Then I can say equal playing field of which of those 3 OS will dominate.

All it says is Microsoft I bet it was a bunch of phones that were corporate upgrades from Windows Mobile and they moved to a different platform. No Biggie

Keep in mind that it just means more people are still buying Android/iPhone than Windows Phone. It doesn't mean people are tossing their phones and jumping ship. The market is growing for all of them, just slower for WP. Android is outpacing them all. Meanwhile, in the rest of the world, it's doing pretty good in some places, even getting to double digit marketshare. Slow n' steady.

laserfloyd said,
Keep in mind that it just means more people are still buying Android/iPhone than Windows Phone. It doesn't mean people are tossing their phones and jumping ship. The market is growing for all of them, just slower for WP.

Do you not understand what "Windows Phone market share has DROPPED" means? iOS and Android are growing,yes, Windows Phone is DECLINING... not growing slowly ...smh

The problem is we don't know how much of it is the old Windows Mobile. These statistics always combine the two operating systems.

Meph said,
The problem is we don't know how much of it is the old Windows Mobile. These statistics always combine the two operating systems.

I don't see the point of seperating them honestly.

At this point if Windows Phone growth can't cover Windows Mobile decline then it can't be good.

LaP said,
At this point if Windows Phone growth can't cover Windows Mobile decline then it can't be good.

Very true.

This will be a fun article to look back on in a year or maybe two.

If anyone ever gets bored, hit up the archived stories of sites that are available. You will find most of the sites get things right about 10-20% of the time. Heck even go back to the days of Magazines the big names writing then that are still around. They were just as horribly uninformed then as they are now, and you will get a laugh at their freaking predictions too.

(If you are into politics, do the same, and notice the same people saying the same stupid crap were just as horribly wrong 5 or 10 years ago as they are today.)

thenetavenger said,
This will be a fun article to look back on in a year or maybe two.

If anyone ever gets bored, hit up the archived stories of sites that are available. You will find most of the sites get things right about 10-20% of the time. Heck even go back to the days of Magazines the big names writing then that are still around. They were just as horribly uninformed then as they are now, and you will get a laugh at their freaking predictions too.


What are you even talking about? I don't see any predictions in the article. Just reporting of facts.

There hasn't been a new phone released in months while we've seen newer Android phones etc. It does come into play if you have new devices hitting the market every 3 months or so. With the larger roll out of newer WP8 devices to multiple carriers and not just AT&T we should see a change. The new Lumia and HTC phones look hands down better than anything else out there right now IMO, and people will notice them at least.

GP007 said,
There hasn't been a new phone released in months while we've seen newer Android phones etc. It does come into play if you have new devices hitting the market every 3 months or so. With the larger roll out of newer WP8 devices to multiple carriers and not just AT&T we should see a change. The new Lumia and HTC phones look hands down better than anything else out there right now IMO, and people will notice them at least.
You're grasping at straws my friend

Rudy said,
You're grasping at straws my friend

Whatever you say, if you believe the number of devices being on lots of carriers (not just the big 4 but all the small regional ones out there) doesn't factor into this then I can't help you.

Rudy said,
You're grasping at straws my friend

Wow, facts are now called straws? What other brilliant insights can you offer us poor technical idiots that don't understand this 'fancy technologies stuffs'?

You are truly swinging at things and people out of your league.
As Buffy would say, "You hit like a boy."

This is happening to Microsoft because they have ruined their trust with the consumers from shutting down platforms while the customers are still on it. Windows Phone 8 new customers will learn when they buy their phones with 2 year agreements and in less than a year your phone will turn into a instant brick when Windows Phone 9 comes out. They are going to go with the same excuse of not being able to upgrade your OS from 8 to 9. Microsoft has done this to almost every phone OS they have released. People need to wake up and realize what is going on.

JSYOUNG571 said,
This is happening to Microsoft because they have ruined their trust with the consumers from shutting down platforms while the customers are still on it. Windows Phone 8 new customers will learn when they buy their phones with 2 year agreements and in less than a year your phone will turn into a instant brick when Windows Phone 9 comes out. They are going to go with the same excuse of not being able to upgrade your OS from 8 to 9. Microsoft has done this to almost every phone OS they have released. People need to wake up and realize what is going on.

Very few Windows Phone 7 users have this feeling. They are getting 90% of the features of WP8 in 7.8, and it is literally down to what the hardware support that separates out the differences. WP7 users cannot expect to get NFC features and several other hardware specific technologies magically added to their phone.

thenetavenger said,

Very few Windows Phone 7 users have this feeling. They are getting 90% of the features of WP8 in 7.8, and it is literally down to what the hardware support that separates out the differences. WP7 users cannot expect to get NFC features and several other hardware specific technologies magically added to their phone.

For your information the Lumia 610 has NFC.........

Windows Phone will have 17.6% market share by December 2013. Microsoft will run a promotion where every phone comes with a Bill Gates live tile, but only one in 360,000 phones will say you're a million dollar winner when the tile flips. Everyone will want a Windows Phone then.

Furthermore, Bing will be the dominant search engine by that time. Microsoft is going to conduct cross-country tours at college campuses using the Bing Bus.

Enron said,
Furthermore, Bing will be the dominant search engine by that time. Microsoft is going to conduct cross-country tours at college campuses using the Bing Bus.
I read "using the Bang Bus" and I thought that was an awesome idea! That would get people to look at Bing.... but then I read your post a second time....

Rudy said,
I read "using the Bang Bus" and I thought that was an awesome idea! That would get people to look at Bing.... but then I read your post a second time....

Well that was the idea.

smooth3006 said,
it never was popular in the USA. more so overseas.

In the US with contract phone sales and basically two major providers, and six low end providers, it came down to phone costs and politics.

Verizon being a major player destroy any launch chance WP7 would have had. They were in a ****ing match with Microsoft, and only ever offered one phone. This changes with WP8 though, as Verizon is finally going to offer a few models.

(Verizon was planning a large WP7 launch, but Apple gave them the iPhone in that time period to prevent them from using WP7 against ATT and the iPhone.)

Verizon also has their hands in a majority of coverage and infrastructure, giving them control over low cost providers as well. This stopped a couple of providers from offering WP7 as Verizon would NOT support WP7 initially on their networks in roaming agreements.

Outside the US where this politics didn't exist and where people buy phones, WP7 did ok. Even once Nokia got their devices out, they even did well with ATT here in the US.

People forget that in Europe there were several months that WP7 was the leading phone in several countries on and off during the last year or so.

CJEric said,
Who cares if it's dropping? If you're happy with WP, then that's all that counts.
People care because if it doesn't sell it means MS might stop competing in that market and current WP users will have to switch once it's time to upgrade

Rudy said,
People care because if it doesn't sell it means MS might stop competing in that market and current WP users will have to switch once it's time to upgrade

Don't kid yourself. Microsoft will keep putting money in it.

Rudy said,
People care because if it doesn't sell it means MS might stop competing in that market and current WP users will have to switch once it's time to upgrade

Ya, that is no longer an option or even realistic, and here is why...

WP8 is built on the same foundation as Windows now. This means that going forward, advancement and development are tied to the Windows OS.

WP8 does get its own Application Platform, which is where the 'only' additional expense exists right now, and that is slowly closing as they are using the same frameworks, and it is down to just a customized UI framework.

So with the 'additional' cost barrier out of the way, there is a snowball's chance in hell that Windows Phone will EVER go away as long as Windows itself is still alive.

Just doing the math and considering the domination of the market Windows has, if Microsoft destroyed or screwed up Windows horribly today, it literally would take 20 years for it to disappear. Given that Microsoft would have 20 years to correct destroying it, the odds of this happening are really low. *(Replacing 1.5 billion computer OSes takes time.)

thenetavenger said,

Just doing the math and considering the domination of the market Windows has, if Microsoft destroyed or screwed up Windows horribly today, it literally would take 20 years for it to disappear. Given that Microsoft would have 20 years to correct destroying it, the odds of this happening are really low. *(Replacing 1.5 billion computer OSes takes time.)

First and foremost I do not think that Windows OS will collapse anytime soon or in mid-terms.
Said that I am afraid that you forgot how fast dominants products like WordStar or QuattroPro disappeared. Not to mention how fast MS WP lost ground after the launch of the iPhone in spite of the fact the WM was, and for me still is, far superior to IOS, Android and WP.
I hope that MS will surprise us but it seems that even in WP8 the calendar is a pathetic app and there is no separate volume controls for the phone, the music and the games.

The low market share of Windows Phone might be explained by a study by Bernstein Research that concluded that consumers don't want Windows Phones. The research points out: "The lack of consumer interest for Windows-based phones has been very consistent in marketing surveys we have carried out across the globe over the last several years." and that "The situation of Windows in mobile phones is now very unlikely to revert.

stevan said,
The low market share of Windows Phone might be explained by a study by Bernstein Research that concluded that consumers don't want Windows Phones. The research points out: "The lack of consumer interest for Windows-based phones has been very consistent in marketing surveys we have carried out across the globe over the last several years." and that "The situation of Windows in mobile phones is now very unlikely to revert.

Across the globe? Wow. Never even heard of in Scandinavia.

This means nothing to me. I know a handful of people including me, that have been waiting for the new WP8 devices to be released. I can't wait to jump ship from iOS to the new Lumia 920.

Jaybot said,
This means nothing to me. I know a handful of people including me, that have been waiting for the new WP8 devices to be released. I can't wait to jump ship from iOS to the new Lumia 920.

Same. I know I will be getting a Lumia 920, as well as my father, mother, brother, and sister. I have a number of friends waiting to jump into the Windows Phone ecosystem as well.

alwaysonacoffebreak said,
And once agian, until Windows Mobile keeps dropping so does WP.

And since Symbian is on 1.1 % I wouldnt take this graph too seriously.

At this point, I think it would be safe to assume that the WinMo segment has more or less disappeared, and would have little to no remaining impact on WP shares.

What will be really interesting to see is the period that covers both the iPhone 5 launch and the WP8 launch

Sraf said,

At this point, I think it would be safe to assume that the WinMo segment has more or less disappeared, and would have little to no remaining impact on WP shares.

What will be really interesting to see is the period that covers both the iPhone 5 launch and the WP8 launch

WinMo is still being bought to this day so it can't be disappearing, but going down like Titanic.

Also, like I said, if Symbian has 1.1% of the overall market in the US this graph can't be taken seriously or this headline can't be serious. These are just sales numbers for the past 3 months, nothing less, nothing more.

alwaysonacoffebreak said,
And once agian, until Windows Mobile keeps dropping so does WP.

And since Symbian is on 1.1 % I wouldnt take this graph too seriously.


Don't u think that this excuse is a little bit stale? Come up with something new buddy..

bmthetechfan said,

Don't u think that this excuse is a little bit stale? Come up with something new buddy..

It'll be stale when WinMo dies off. Until then it's a fact not an excuse.

simplezz said,
Don't worry, It'll be the year of Windows Phone next month.. /s

oh yeah just like every year will be the year of linux?

simplezz said,
Don't worry, It'll be the year of Windows Phone next month.. /s

hehe.. funny how they say it every year but nothing happens.

Hackersoft MS MVP said,
If people want a windows smartphone they are going to wait on Win8, not buy one now.

Just like they were waiting for Win7.5? It's pathetic, Windows Phone was released two years ago and it's market share has gone nowhere. Simply pathetic....

Hackersoft MS MVP said,
If people want a windows smartphone they are going to wait on Win8, not buy one now.

unfortunately i don't think many people care enough to wait. Those of us who visit this site do, but I think most people just go to verizon and ask the sales people what to buy

gohatters said,

unfortunately i don't think many people care enough to wait. Those of us who visit this site do, but I think most people just go to verizon and ask the sales people what to buy

And given that VZW only had the one, crappy antiquated phone, it's no wonder the market share was so low.

Mordkanin said,

And given that VZW only had the one, crappy antiquated phone, it's no wonder the market share was so low.

true, maybe this is from Sprint/VZW roll-offs? I'm excited to see what happenes with the WP8 launch

stevan said,
Just like they were waiting for Win7.5?
i doubt anyone had waited for win7.5 to buy a new phone, it's just a software update.