comScore: Microsoft's US smartphone OS share stagnant

According to data and analytics firm comScore, Microsoft's smartphone OS market share in the United States has remained stagnant, with the three month average market share ending in January 2013 coming in at 3.1%, down 0.1% from the same three month average period ending October 2012. Meanwhile, Apple's iOS saw the largest gains, rising 3.5% for the period to end with 37.8% of the market, at the expense of both Android and Blackberry share.

Google's platform saw a drop of 1.3%, down to 52.3%, although the operating system still remains by far the most popular with a commanding lead over its competitors. BlackBerry continued its downward slide by falling 1.9% to finish with 5.9% of the market, while Symbian also slid to end with 0.5% market share. Overall the market gained an additional 8.1 million smartphone users (up 7%), so even though some platforms saw a drop in market share, Google's, Apple's and Microsoft's OS actual user bases all grew for the period.

When it comes to smartphone OEMs it's not surprising to see Apple and Samsung both rising in terms of market share, with the companies ending with 37.8% and 21.4% of the US market respectively. HTC and Motorola lost market share, but both still managed more share than LG, which rose slightly while still occupying the fifth slot.

It's encouraging to see Microsoft's operating system market share - which is mostly made up of Windows Phone users, but also a small amount of residual Windows Mobile users - resist a large slide in a market that has been traditionally tough for major Windows Phone players, such as Nokia. With BlackBerry continuing to shed users, it's only a matter of time before Microsoft well and truly consolidates the third ecosystem spot.

Source: ComScore

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27 Comments

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Windows Phone was too little too late, apart from here on NeoWin smartphone hearts and minds are elsewhere. @Sonne is right. I never see windows phone in the wild, never. No one is going wow and no one cares.

I am very tired of all the excuses I normally read about WinPhone. Its the carriers, its the lack of advertising, Mango will fix it, Tango will fix it, Windows Phone 8 will finally fix it, resizable tiles is the answer... on and on but its just not happening.

How can Windows Phone even look like a recipe for success when you consider where it came from?

MS ditched Windows Mobile because it was not what people wanted and very backward compared to Android and iOS. MS was trying to catch up because MS dropped the ball in mobile
Windows Phone was designed to not look like Android and not look like iPhone so they came up with the tiles and now they need to sell the idea.

Thats not a recipe for success, it is an attempt to be in the game and its not working.

It's not because it's not doing great in the US it's not doing great elsewhere.
In some European countries WP has a market share of over 10% by now

The world is bigger then just 'Murica

Its very apparent that WP is going nowhere, I still never see them in the wild, ever...I cannot remember a single time that I have noticed anyone anywhere using a windows phone...not since winmo anyway...nobody talks about it, nobody is aware of it and nobody is buying into it

Sounds like you care more about what other people thinks and need their approval.
I personal love windows phone and obviously it would be great if more people adopt it. Having said that. I could give a **** about what other people think about the OS. It's original, not a follower and do all the task that I need a modern smartphone to do.

wetworker said,
Sounds like you care more about what other people thinks and need their approval.
I personal love windows phone and obviously it would be great if more people adopt it. Having said that. I could give a **** about what other people think about the OS. It's original, not a follower and do all the task that I need a modern smartphone to do.

He said the devices lacked something and did not keep it; you like it and use it. No need to go after people who disagree with your opinion just because they disagree. There are issues that frustrate me as well and I hope MS will fix asap because otherwise I will look somewhere else.
These are just tools, not article of faith.

While I give Microsoft a lot of kudos for trying something different, I really don't see them really being a big player. It's like that NBA or NFL team that is okay but just not good enough to go all the way to the big dance. I've used the Lumia for 27 days and something was just lacking, can't pin point it. Anytime I talk "phones" with anyone and I mention Windows Phone 8, some are like, "we'll it's ok", others are like, "what the fck is a Windows Phone 8"?

Bern@rd said,
I find you lack of faith disturbing.

Buy your way to productivity by reason, the one to Heaven by faith....

I'm glad you read the article. It mentions the Apple growth. Also, welcome to Neowin, we are a Microsoft-focused site

Scorpus said,
I'm glad you read the article. It mentions the Apple growth. Also, welcome to Neowin, we are a Microsoft-focused site

thanks for admitting that. most here don't admit including moderators.
now that is acceptable comment and not some stupid reply saying "whats the point?"

Everyone knows NeoWin is Microsoft focused... Or they ****ing should by now! It's no secret. Nowhere have NeoWin ever denied this. The clues in the name and all the MS articles.

Silly Apple fan boys.

ahoncbt said,

thats neowin dont report news but report anything to make Microsoft look good and trash on competitors.

Did you even read the article? This isn't a flattering article for Microsoft. They aren't doing "anything to make Microsoft look good". If that was the case, they would have buried this.

How is this trashing on competitors? How is this trashing Apple? They mention Apple having the largest gains. It's in the 2nd sentence.

That's why I was wondering what the point of your comment was. You don't make any sense.

Hahaiah said,
"Everyone knows"....silly Microsoft fan boys.

What's silly about that? It's true. It's a well known fact. Just like you wouldn't go to macrumors.com or appleinsider.com for Microsoft or Google news.

yup 40,000 less for a 1 month period is not too shabby at all. WP is far from stagnant as neowin might suggest. You will see this trend continue for sure in the US as month on month they will be on par or WP pulling ahead of android for users in each monthly period. Outside of the US WP will probably start adding more users than android on a monthly basis.

korupt_one said,
WP is far from stagnant as neowin might suggest.

I'm glad you read the article. The market share is stagnant; user base is not.

the user base grows to so will the marketshare follow. I will go by userbase over marketshare anyday as it gives you more insight to how the os is growing, marketshare does not really give you a true figure of how many people are actually using the phones.

korupt_one said,
the user base grows to so will the marketshare follow. I will go by userbase over marketshare anyday as it gives you more insight to how the os is growing, marketshare does not really give you a true figure of how many people are actually using the phones.

That is the beauty of statistics: you can read them the way you want..... BTW I wonder where are all those people who were announcing Apple Götterdämmerung.....

WPCentral and WMPowerusers have articles on this:

According to Comscore in the last 3 months ending January 2013 3.1 % of 129.4 million smartphone users in USA owned a Windows Mobile or Windows Phone handset. While this is slightly down from 3 months ago, it is up sequentially, meaning in January 2013 more than 4 million Americans owned a phone running a Microsoft OS. This is a stunning 360,000 up from the December numbers.

Also:

Asymco tweeted this graph, noting in the 3 months ending January 2013 Windows Phone added nearly as many users (360,000) and Android (400,000) in USA.

Source: https://twitter.com/asymco/status/309413664866324480

It's also only up 130,000 since October 2012, while Android is up 2.66 million. Also, the data refers to three month averages, not monthly data, so you shouldn't compare on a month-to-month basis - hence why comScore don't in their tables