ComScore: US smartphone OS market share nearly flat in Q1 2013

Microsoft may have launched a new TV commercial that pits its Windows Phone OS directly against Apple's iPhone and Samsung's Galaxy products, but overall Windows Phone is still not making a ton of progress against iOS and Android devices in the US.

ComScore's latest survey numbers show that in the three month period that ended in March 2013, Microsoft's smartphone market share was only three percent in the US. That's a rise of just 0.1 percent compared to the three month period ending in December 2012. Google is still on top with 52 percent but saw its percentage drop by 1.4 percent in March compared to December.

Apple's market share in March was 39 percent, up 2.7 percent since December. Despite launching the new BlackBerry Z10 smartphone in March, BlackBerry's market share continues its slide. It's now at 5.2 percent, down 1.2 percent from December. Symbian is sixth with a tiny 0.5 percent of the market.

ComScore says that 136.7 million people in the U.S. currently own some kind of smartphone. Apple still is the single biggest smartphone maker in the US with 30 percent, followed by Samsung with 21.7 percent, HTC with 9.0 percent, Motorola with 8.5 percent and LG with 6.8 percent.

Source: ComScore

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19 Comments

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Hmm....how did Apple manage to register such a decent increase? I'd have thought with more android options hitting the US, and the availability of Blackberry, and Windows 8, they might have dropped or at best, retained their share.

everyone knows my liking of IOS and my dislike of Andriod. But I really hope windows8phone takes off, I like the phone very much but just no apps (apps for me). If they had the apps I would move from IOS to WP8

people waiting for S4 and HTC one to release in Q1 the reason for android drop. thats understandable. happens with even iOS

usuz said,
people waiting for S4 and HTC one to release in Q1 the reason for android drop. thats understandable. happens with even iOS

this is installed base,not sales marketshare. if youre using an android today,and buy a new replacement android tomorrow,the stats don't change,you are only 1 user.

It's American market-share not global. America is not the centre of the universe contrary to popular American opinion Unless you count debt then it definitely is

Haha indeed, holy crap the market share in developing countries is skyrocketing and even starting to penetrate saturated and conservative markets like Australia's, the 521 will make a dent in US marketshare. From what I've read on a few sites the 521 is a hot choice for new smartphone owners that want a good looking, powerful and simple phone for an absolute bargain.

compared to what??? If you are only on neowin then you would probably think that WP8 is taking the world by storm, but outside of this site most everyone else is well aware that WP is no where near the bigger competition as far as marketshare goes.

Raa said,
That doesn't really stack up against what we've been hearing elsewhere...

FFS this is installed base, and not sales marketshare. Its how many users are currently using the product at this moment, not what the sales have been in the last quarter. this is actually good news for WP because ever since the release of WP7, Microsoft kept losing share of installed base, and now they have finally reversed the trend. now whatever users they add to the base, this number will keep growing.

vcfan said,

FFS this is installed base, and not sales marketshare. Its how many users are currently using the product at this moment, not what the sales have been in the last quarter. this is actually good news for WP because ever since the release of WP7, Microsoft kept losing share of installed base, and now they have finally reversed the trend. now whatever users they add to the base, this number will keep growing.

They were losing because WM6 and WM5 users were changing to Android and iOS. There basically are no WM6 and WM5 users left, so now they're slowly going back up with WP8.

Ezekiel Carsella said,
how did bb lose?

Has not BB just become available in the US? If I remember correctly sometimes in March, not sure though.