Consumers prefer Windows Phones to BlackBerry

In a survey that was conducted of consumers in the United States of America, 7% of people preferred Microsoft's Windows Phone platform, compared to the BlackBerry's 6%. Consumer confidence was somewhat higher in other smartphone operating systems however, with Apple's iOS reaching 48% of consumer preference and Android taking 19%.

According to the report published on PR Newswire, consumers still preferred the phones that offered more basic functionality or were more familiar to them. When consumers were asked which phone they would like to receive as a gift, an overwhelming 69% chose the iPhone 5. But the figures in the survey suggest that despite Android's dominant market share, it isn't so popular with customers. The reasoning for this may be due to the increased availability and lower price of the platform compared to others, as speculated by WPMU.

Provided that the gap between Apple's iOS and WP7 is so large, it doesn't send the best message to Microsoft, who are promoting the mobile platform as an alternative to consumers. There are some positives however that this survey brings to light in that it now makes the WP7 OS the third most popular in the United States, despite a market share of only around 1%.

Earlier this week, Microsoft released the latest and biggest update to Windows Phone 7 yet, which the company have dubbed 'Mango', to manufacturers worldwide. With the update bringing functionality that many have come to expect from the big players, those in Redmond will be hoping it will have an impact on consumer views.

Image Source: Metro.co.uk

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omnia 7.. i see you!...
And my personal opinion on this is that WP7 is new.. give it time..
and microsoft has always been slow with marketing..
Thats their one weak point. If they spread awareness of WP7 around the world the market share will more than double. In my country. Many CELL PHONE STORE OWNERS.. dont even know what a WP7 device is ... which is sad. Its actually their own fault but microsoft could fix this.
Im buying my WP7 in 2 days.. to support microsoft.. Because they made something new! innovative!.. and really cool!..

The number that interests me is that Microsoft, even after being the favorite company to mock and dismiss, was able to change many products from a very low customer satisfaction to an extremely high customer satisfaction in just one version or two. Cases in point: Vista vs. Win7, Windows Mobile 6 vs. Windows Phone 7. If the Vista story repeats, once the old customer perception vanishes and they get more open to see and try the newest version, then the adoption rate will increase very fast and the errors of the past will become anecdotical.

KingCrimson said,
7% with WP7 "NoDo". That # will easily double with 3-4 months after Mango hits the shelves.

It won't move up even an inch with Mango or Nokia's WP7. People don't want Windows in their pockets. They have enough of it at work and at home.

alexalex said,

It won't move up even an inch with Mango or Nokia's WP7. People don't want Windows in their pockets. They have enough of it at work and at home.


I want Windows everywhere!

alexalex said,

It won't move up even an inch with Mango or Nokia's WP7. People don't want Windows in their pockets. They have enough of it at work and at home.

I want Windows everywhere!

alexalex said,

It won't move up even an inch with Mango or Nokia's WP7. People don't want Windows in their pockets. They have enough of it at work and at home.

How many people have you asked, oh, that's right, no one. Stop making sweeping generalisations.

I would rather have Windows PHONE in my pocket than iOS or Android.

alexalex said,

It won't move up even an inch with Mango or Nokia's WP7. People don't want Windows in their pockets. They have enough of it at work and at home.

I wouldn't be so confident in this statement.

For 99.9% of the Windows 7 users out there, they see their Windows PC as extremely stable.

It is a weird world were your phone is more likely to crash, FC, reboot, and takes longer to boot than your PC does. I think people would love to have the reliability/stability of Windows 7 on a phone.

I wonder if the people surveyed even knew there was a Windows Phone 7 option! I mean, I am very aware there is but when I go into a retail store, I see displays for the iPhone, iPad, and Android devices. In the midst of all of this, I can spot a little ol' Windows Phone on display and I went in actually looking for it. If I weren't, I would've easily never seen it. Not sure if this is the fault of the retailer, employees, Microsoft's marketing, or if they all play a role in this but something needs to be done. It's a great OS that I don't think many people know a lot about.

srprimeaux said,
I wonder if the people surveyed even knew there was a Windows Phone 7 option! I mean, I am very aware there is but when I go into a retail store, I see displays for the iPhone, iPad, and Android devices. In the midst of all of this, I can spot a little ol' Windows Phone on display and I went in actually looking for it. If I weren't, I would've easily never seen it. Not sure if this is the fault of the retailer, employees, Microsoft's marketing, or if they all play a role in this but something needs to be done. It's a great OS that I don't think many people know a lot about.

It's not ethical to tout features that aren't released yet. Marketing has been minimal because the OS has been half-baked so far. That all changes with Mango.

KingCrimson said,
It's not ethical to tout features that aren't released yet. Marketing has been minimal because the OS has been half-baked so far. That all changes with Mango.

I agree. I hope Mango changes the Windows Phone scene and I hope word gets out to consumers.

I'm surprised they managed to turn that much the general public's opinion around so quickly. I've used Windows Mobile as a primary phone for the last five years over three devices, and despite becoming very familiar with the OS, I can still acknowledge that the usability was absolutely terrible.

I now have a BlackBerry Torch, and while I like a number of aspects about it, I would really like to give a WP7 phone a go. The keyboard will not be missed, nor the rest of the outdated hardware.

Windows7even said,
Study shows consumers prefer iPhone to windows phone...tell me something new.

Yes, study shows gays, Asians and women prefer iPhone. Funny, I'm gay female and I prefer Windows Phone 7.

Svggarden said,

Yes, study shows gays, Asians and women prefer iPhone. Funny, I'm gay female and I prefer Windows Phone 7.

But are you Asian?

Is there a source to this. I'd like to read it. Also, if I'm not mistaken the same survey reported that 35% of cell phone users will buy the iPhone 5. Not sure if that's only those about to upgrade or what.

smooth3006 said,
My wife loved her blackberry until i introduced her to her first android phone.

So does she still complaining how terrible her android phone is?

As the article suggests, most of the people surveyed were feature phone users and not smartphone users. These numbers and the difference in market share between Android and Apple don't alarm me. The question is "which would you prefer" and not "which would you buy".

Just like this one guy I know who held off on getting a smartphone until the iPhone was released on Verizon. While considering his upgrade options (and almost sure he would get an iPhone) he found that for him an Android phone was better value.

BlackBerry devices and BlackBerry OS are just awful. I keep pointing this out to my girlfriend, but she tells me she likes it for one reason: BBM

I have a blackberry for work. Unless you have fingers the size of a pencil, the keyboard is useless. And since my employer decided to go with Sprint, 90% of the time I sit on the phone saying "what?" because the reception is so bad.

Rohdekill said,
I have a blackberry for work. Unless you have fingers the size of a pencil, the keyboard is useless.

I used to think that way, but I got used to it But you're right, I have average size fingers, but those who have bigger ones...

And this is even bigger news than most people think it is. This survey is based for the WP7.0 or in other words, it's a device that lacks the "basic" functionality. The figure would be much higher after Mango. So it's good to see that much satisfaction rate even at this level.

alexalex said,

People prefer anything to blackberry and WP7 , even when given for free :-)

Troll elsewhere please or at least read the article before commenting.

You have **** all good to say about Windows Phone so why not STFU!!!

Still can't believe iOS has 48%.
Damn Apple marketing. That's all that really holds up the platform these days, is it? But I can see why, though, because Apple has literally paid its way into every aspect of US entertainment just to buy market share. There's a reason why you see Macs and iProducts in non-Apple commercials, movies, TV shows, and news stations. Why can't we just let the consumer choose based on quality, rather than what he or she sees in a movie and wishes to imitate by owning? Sad times we live in. I tell you, if Microsoft adopts this ungraceful policy to the degree of Apple's, I'm moving to Android despite all of its problems.

geoken said,
Why cant you believe that it's based on the merits of the OS?

Cause others OS's offer a lot more functionality and freedom, pluz special services apple could wish it had, but still a NOOBSTER would prefer a iphone cause is freaking everywhere but not because of its so called ""superior OS", that why the say if u buy apple ure a ZOMBIE! i totaly agree on this one.

geoken said,
Why cant you believe that it's based on the merits of the OS?

From 2007 to 2009, I did. The iPhone was king: both in popularity and technological advancement...and I was even thinking of getting one since I had little faith in Microsoft and no idea about what Google was capable of. However, I can't seem to understand how it's still favorable now, based on the lack of features, extreme closed-ness, and slower updating system than the competition without concluding that it's likely due to all of the bombardment of advertising via movies, TV shows, music videos, etc. I mean, how many Law and Order:SVU shows can you count on your hand that don't have at least one time when a person whips out an iPhone as their only smartphone of choice? How many times can you watch a show on ABC (in which one of the chairman on the Board of Directors is Steve Jobs himself) without seeing a completely out-of-place reference to an iPad, iPhone, or Apple product? How many commercials do you watch that involve people using a laptop or computer without seeing them using a Macbook Air or OSX in some way on their computer? If you rely completely on what you see in commercials, TV, and movies, you'd think that Apple products were the only tech products in the entire universe! What happened to the truth?..where Windows still has >90% market share, Android has >40% market share, and the iPad already has 60% market share to a 30% market share for Android tablets? I'm not asking for the times that I see these products to be split entirely as they are in real life, but the fact that there is such a disproportionate amount of Apple "mini-advertisments" within all of the sources of media these days is sickening. It's giving the consumer less choice based on reason, and more based on fantasy and the desire to mimic what is seen in entertainment. Once again, I repeat that this is the main factor to the iPhone's popularity and even customer satisfaction, despite all that it lacks in front of other platforms. I'd really appreciate it if Apple were to use logical means to get its products across to its audience by just making better products, but I think they've noticed that they can get better results through this unethical method. I guess I'm annoyed because, in the end, the consumer may not always be choosing what works for him/her, but what is taught to work for him/her.

IMO, it's best to choose what you really want rather than the norm. I have been fighting off Apple's iDiots for years and learned that they would always drag you down to their level of stupidity and defeat you with experiences. If I was you, I will just let them use their iOShit and keep their smugness. I am happy with my Android and WP7 phones. That's more than enough.

PlogCF said,

From 2007 to 2009, I did. The iPhone was king: both in popularity and technological advancement...

Now let's be fair, Apple allows Windows PCs air time as well. The bad guys almost always use Windows PCs while the hero uses a Mac.

schubb2003 said,

Now let's be fair, Apple allows Windows PCs air time as well. The bad guys almost always use Windows PCs while the hero uses a Mac.


Yup.
Just goes to show the kind of company that Apple is. Sad really.

erikpienk said,

Cause others OS's offer a lot more functionality and freedom, pluz special services apple could wish it had, but still a NOOBSTER would prefer a iphone cause is freaking everywhere but not because of its so called ""superior OS", that why the say if u buy apple ure a ZOMBIE! i totaly agree on this one.

But those other OSes also have shortcomings of their own. For example, if you're a heavy podcast listener all the other OSes fall short. iOS is the only platform that supports chaptered podcasts. This is great because a lot of podcasts offer chapter support which allows you to jump to any point in the podcast via the chapter menu. So if you listen to a podcast that is just dj sets, the whole tracklist is available to you and you can instantly jump to any point. On top of that, every chapter can contain a link so when you tap the screen it can bring you directly to a store page to buy that track. For example, the Drum and Bass Arena podcast allows you to click on the album artwork and it will bring you straight to the specific tracks page in case you wanted to buy it.

That's just one aspect. I'm sure many will say "who give a ####, Android has a thousand features iOS doesn't". That might be true, but it misses the fact that a single feature may be very important to a user. So important that they'll ditch several other features to have it. I ditched a Nexus S for a Samsung Focus because FM radio, a feature that most don't care at all about, was very important to me. At the time the Nexus S had no FM radio and there where no available roms or hacks to activate it.

PlogCF said,

From 2007 to 2009, I did. The iPhone was king: both in popularity and technological advancement...and I was even thinking of getting one since I had little faith in Microsoft and no idea about what Google was capable of. However, I can't seem to understand how it's still favorable now, based on the lack of features, extreme closed-ness, and slower updating system than the competition without concluding that it's likely due to all of the bombardment of advertising via movies, TV shows, music videos, etc. I mean, how many Law and Order:SVU shows can you count on your hand that don't have at least one time when a person whips out an iPhone as their only smartphone of choice? How many times can you watch a show on ABC (in which one of the chairman on the Board of Directors is Steve Jobs himself) without seeing a completely out-of-place reference to an iPad, iPhone, or Apple product? How many commercials do you watch that involve people using a laptop or computer without seeing them using a Macbook Air or OSX in some way on their computer? If you rely completely on what you see in commercials, TV, and movies, you'd think that Apple products were the only tech products in the entire universe! What happened to the truth?..where Windows still has >90% market share, Android has >40% market share, and the iPad already has 60% market share to a 30% market share for Android tablets? I'm not asking for the times that I see these products to be split entirely as they are in real life, but the fact that there is such a disproportionate amount of Apple "mini-advertisments" within all of the sources of media these days is sickening. It's giving the consumer less choice based on reason, and more based on fantasy and the desire to mimic what is seen in entertainment. Once again, I repeat that this is the main factor to the iPhone's popularity and even customer satisfaction, despite all that it lacks in front of other platforms. I'd really appreciate it if Apple were to use logical means to get its products across to its audience by just making better products, but I think they've noticed that they can get better results through this unethical method. I guess I'm annoyed because, in the end, the consumer may not always be choosing what works for him/her, but what is taught to work for him/her.

I don't know, I tried to get my wife off on iPhone twice (mainly because it would allow us to switch to a different carrier) and both times it was disastrous.

The most recent attempt was with an HTC HD7. The biggest issues where lack of email search on the server and the inability to use multiple calendars (both worked perfectly on the iPhone). To add insult to injury, we were actually using a hosted exchange account so it was almost comical that the WP7 device had worse support than the iOS device. My wife runs two fitness studios so multiple calendars is a necessity (one calendar for the schedule of each studio).

She also needs to answer a lot of time critical emails from her phone, the inability to search previous emails was a huge burden. In fact, I'd say that was the straw that broke the camels back. We were in the mall on a weekend and the contractor doing the change room needed to know the dimensions of the shower we had (as he was building the framing that the shower would slot into). My wife's dad (the shower was his) had previously emailed the dimensions to her. Unfortunately that email was to old and search on the server didn't exist. After a bunch of head banging and cursing we ended up going to the Apple store in the mall and using an iPad to log into her webmail, got the info, then called back the contractor (who had been sitting around getting paid to do nothing that whole time).

The lack of apps were also an issue. She frequently used her banking app, the constant contact app (a web service for controlling email campaigns) and the MindBody app (gym managment/class schedule/employee management/everything imaginable) web service/software.

Finally, the iPhone's hardware still holds it's own. It's internal specs may not be up to par any more (I don't know, I don't really follow that stuff) but it's industrial design is still top notch and probably only matched by 2 or 3 phones on the market. This became even clearer to me after using an HD7. I was honestly shocked at how poorly constructed the phone was (rattling volume buttons, flexing housing, a gap in the battery cover, misaligned kickstand, etc.). I moved on to a focus which is still constructed horribly but at least it's solid, doesn't flex and has no loose, rattling components.

PlogCF said,
However, I can't seem to understand how it's still favorable now, based on the lack of features, extreme closed-ness, and slower updating system than the competition without concluding that it's likely due to all of the bombardment of advertising via movies, TV shows, music videos, etc.

Say WHAT?? iPhones get updated far faster than other smartphone OSs, partly due to the fact that updates aren't held hostage by the carriers like they are on Android and to some extent WP7. My wife's HTC Desire still hasn't gotten 2.3 yet and only got 2.2 about 4 months ago (on Cellular South here in the US). And my HD7 will still likely be waiting another month or more for Mango (well, I'm running the 7712 RC).

I simply don't understand why Microsoft and Google gave so much power to the carriers when Apple had already set the precedent of pushing out the updates themselves.

And I don't see how iOS is any more closed than Android or WP7 for the average user. Yeah, Apple has a tighter approval process for apps, but as we have seen with malware in the Market on Android, that isn't necessarily a bad thing. And Apple is less restrictive than WP7 when it comes to adult-oriented apps (although not as open as Android).

The only reason I would choose to support Blackberry, is because RIM is Canadian, (I'm from Canada), I think blackberries are still great devices, but I'd sooner as a consumer have a WP7.

Dale said,
The only reason I would choose to support Blackberry, is because RIM is Canadian, (I'm from Canada), I think blackberries are still great devices, but I'd sooner as a consumer have a WP7.

If I didn't have my BlackBerry from work, I would NEVER have one. They have great benefits in the corporate world, but are seriously lacking from my point of view.

robert_dll said,
Blackberries are good for businesses and that's all

and celebrities too don't forget about them

homeboyrocketshoulders said,

Not really. BlackBerry is very popular with A-listers.

This is true. Lady GaGa tweets from her BlackBerry all the time

.Neo said,
A whopping 7% eh? Must be a proud day for Microsoft.

So being preferred by only 7% of the market indicates falure? I know a few devices from Microsoft competition that are below 7% and yet they are regarded as "wildly successful"

Kirkburn said,
It's a new platform, I don't think it's that surprising.

Didn't Balmer recently admitted that even at Microsoft they thought WP7 sales were lower than expected? I also remember people standing in line for the initial iPhone and worldwide for the iPhone 3G, also both new platforms in their respective countries. Simply saying "those were all fanboys" really doesn't fly.

That said I'm looking forward to Mango and definitely want to give it a shot for my next phone if companies release some decent hardware here in the Netherlands. If they do it sooner rather than later at least.

But think about it, this says 7% of *all* consumers like WP7 best, even though it been out for less than a year and not sold anywhere near as much as Android/iPhone. People won't have tried all devices, and will often like the one they actually have the most.

So, all in all, 7% isn't a bad number. I don't expect Android would have done much better at that point in its life cycle.

[For the record, I have an HTC Desire]

Kirkburn said,
But think about it, this says 7% of *all* consumers like WP7 best, even though it been out for less than a year and not sold anywhere near as much as Android/iPhone. People won't have tried all devices, and will often like the one they actually have the most.

So, all in all, 7% isn't a bad number. I don't expect Android would have done much better at that point in its life cycle.

[For the record, I have an HTC Desire]

They didn't ask me, so it is not all.

EDIT: Oh, in the US... Okay, stupid me.

Enron said,
So smug, so blue. Typical Apple user.

Try reading a little bit further next time before making a complete ass out of yourself, not to mention the fact I never owned an iPhone to begin with... You also might want to take things a little less serious.

.Neo said,
That said I'm looking forward to Mango and definitely want to give it a shot for my next phone if companies release some decent hardware here in the Netherlands. If they do it sooner rather than later at least.

Kirkburn said,
People won't have tried all devices, and will often like the one they actually have the most.

I agree in this part. I even traveled to the US, and thought, "Hey, if I step by a RadioShack, Office Depot I may find a WP7, and finally try it out."
But for what that was for? I couldn't find one... But at least I tried out Android... very good option besides iOS (nice work Google).

.Neo said,
I also remember people standing in line for the initial iPhone and worldwide for the iPhone 3G, also both new platforms in their respective countries. Simply saying "those were all fanboys" really doesn't fly.

Yes it does fly. They were ipod fanboys.

.Neo said,

Didn't Balmer recently admitted that even at Microsoft they thought WP7 sales were lower than expected? I also remember people standing in line for the initial iPhone and worldwide for the iPhone 3G, also both new platforms in their respective countries. Simply saying "those were all fanboys" really doesn't fly.

Silly comment. Remember back when the 2G and 3G iPhones came out there was really no consumer market for smartphones, what they did was create a market for one (obviously). The original iPhones were quite spectacular devices at the time, nowadays they have somewhat stagnated (IMO). WP7 came to an already bloated market late with some key features missing which would at least, in part explain the poor market share.

hynesy said,

Silly comment. Remember back when the 2G and 3G iPhones came out there was really no consumer market for smartphones, what they did was create a market for one (obviously). The original iPhones were quite spectacular devices at the time, nowadays they have somewhat stagnated (IMO). WP7 came to an already bloated market late with some key features missing which would at least, in part explain the poor market share.


There was a market for smartphones already, however nobody beyond those who absolutely needed to wanted them because they were in most cases overly complex and unappealing to most consumers. Apple changed that.
eddman said,

Yes it does fly. They were ipod fanboys.


Let's in that case say the exact same thing of those 6% owning a Windows Phone 7 device: They're all Microsoft fanboys and buy everything off of the company as long as it carries a "Microsoft" tag.

Brian Jackson said,
Lol.... ya I prefer my Windows phone too... but I would prefer no phone over Blackberry.

Don't let one of the BlackBerry horde here you, no one has told them that there are other smartphones out there yet.