Delays and a lack of devices overshadows Windows Phone 7 launch

Microsoft's Windows Phone 7 devices went on sale across Europe, Australia and New Zealand today.

Despite the hoopla and launch events, readers have contacted Neowin expressing frustration and anger at the lack of available devices. One reader said a T-Mobile store in Cambridge, UK quoted next week for devices, another based in Belgium has had their pre-order for a HTC 7 Trophy delayed by two weeks. Neowin readers aren't alone though. A quick glance at Microsoft's UK Windows Phone 7 Facebook fan page paints the same picture. "I'd be able to find gold easier than a blooming WP7 phone!" writes Jonathan Brown. Another commenter states they've tried to phone Orange for an upgrade and both the Samsung Omnia 7 and HTC Mozart are unavailable.

Microsoft held a launch event at the Orange store in London's Oxford Street this morning. There was a queue of exactly two people before 7AM. One was Andrew Willett who had been queueing since 5:45 AM, and the other was Simon Stearn. Pocket Gamer said they took to the streets of Manchester to find out about Windows Phone 7 and most salespeople weren't sure when devices would be available. Gadget site Pocket-Lint arrived at the Windows Phone 7 launch in London this morning and labelled it a "damp squib." The site said the store was busy but full of press and public relations (PR) people.

The finger of blame will likely point in HTC's direction alongside operators. Neowin reported yesterday that some HTC handsets would miss the Windows Phone 7 launch date today. The hardware maker denied recent reports of manufacturing delays but several phone retailers in the UK have had their devices delayed by HTC. Stores in New Zealand also received less phones than they had ordered from HTC.

What's your experiences trying to get hold of a Windows Phone 7 device today? Let us know in the comments.

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Just been around leicester city center, NO shops had any devices available at all, HTC or otherwise. Only vodaphone had a mock version of the LG model and that looked crap as the fake home screen image was peeling off from the plastic. I wonder where the $500K marketing budget is going.

Maybe HTC are suruggling overall, with the shortage of the Desire and now this for the WP7. . .
Such a shame they have become a victim of their own success.

I'm still not clear on what the story is here? At one point you say there are only two people in line, and at other points there aren't enought handsets availalbe. NEOWIN, please clarify for us what the hell is going on here. Thank you.

Hmm. I can't help but think the carriers were expecting a much lower turnout of people wanting WP7 phones, thus they didn't bother really trying to get enough stock, even for a launch.

Same thing with the OEMs. HTC has been Android crazy for a long while (those new HTC adverts came in during that time) and just didn't expect WP7 to sell well period, and dropped the ball on making WP7 device a priority.

thealexweb said,
OMG 2 people, it's not looking good.

Or you know..people can also pre-order phones? People have these things called jobs or school or classes. Not everyone has the time to stand in line for a day just to pick up a phone.

And if you look above people have been saying the HD7 on O2 has been selling like hotcakes.

/- Razorfold said,

Or you know..people can also pre-order phones? People have these things called jobs or school or classes. Not everyone has the time to stand in line for a day just to pick up a phone.

And if you look above people have been saying the HD7 on O2 has been selling like hotcakes.

You can't even pre-order from most places. There is most definitely demand for WP7. It's just, Microsoft & it's partners royally screwed up it's distribution plans for launch =/

What a launch day for Microsoft. Limited availability outside of the Orange London shop. A lame launch with 2 waiting customers at 5:30am with Capital FM. Vodaphone don't have a clue what they are doing as everyone knows. Most stores don't have any of the devices in stock, and they say they won't do for a while. And as for Vodaphone, they don't even have a date as to when they are launching the HTC Trophy! What a FAIL :@

My experience:

The Orange shop near me said they are expecting the HTC Mozart this afternoon or - by the very latest - tomorrow. Surprisingly, even though Orange are the official launch partner, the O2 shop had some HTC HD7s on demo and to sell, today. The HD7 seems better than the Mozart, especially now I've been able to check it out; unfortunately though, O2 expect us to pay £5 more a month with a limited date plan

Well, the number of people voicing their frustration about device availability tells me this thing might actually be a hit.

Being in north america I still have to wait. I hope you guys get your phones soon!

dotf said,
Well, the number of people voicing their frustration about device availability tells me this thing might actually be a hit.

Being in north america I still have to wait. I hope you guys get your phones soon!

I'm thinking the same thing. I think the phone will do quite well.

I've been in all mobile phone stores in Sint-Truiden and Leuven, a pretty normal and a big city here in Belgium, and the majority had no idea what WP7 is, and the very few that did said it would take months before the first devices will be avaible here... Is Belgium really so small the manufacterers don't care? The only brand that released every single phone they made so far in Belgium is Sony Ericsson. C'mon, we want WP7 too!

Looks like a real paperlaunch to me.
No real sign of any Windows Phone 7 here in the shops where i live (germany).

I asked o2 about the HD7 and they told me the shipping date would be around mid november...

Maybe I'm remembering it wrong but all they ever did say is that you'd be able to get them from the 21st which is true, if you're lucky, but not that everyone will have them on the 21st. It seems many carriers will have them closer to Nov.

Why is it people get excited if Apple prodcuts run low on availability but they get angry if Microsoft's do?

GreyWolf said,
Why is it people get excited if Apple prodcuts run low on availability but they get angry if Microsoft's do?

No idea.. If this was a Sony, Nintendo or Apple product they would be screaming "WP7 Sells out, Huge success! back order now to get quickest delivery!!"

IF i remember correctly it took about 7-9 months for the wii to have sustainable deliveries and here people are going crazy about 1 week?

blahism said,

No idea.. If this was a Sony, Nintendo or Apple product they would be screaming "WP7 Sells out, Huge success! back order now to get quickest delivery!!"

IF i remember correctly it took about 7-9 months for the wii to have sustainable deliveries and here people are going crazy about 1 week?

Exactly. It's rather bizarre... Who's to say how many phones were ready and just sold... How many phones never went to stores because they had been preordered online?

Lable me not surprised!

Asside from tech enthusiasts (read neowinians) I wouldn't be surprised if most people are blissfully unaware of its existance. Where is the marketting?

Just returned from a vodafone store where they weren't even aware today was launch day - disappointing.

I've been excited about this for ages and have even postponed my upgrade (away from a rubbish samsung tocco ultra) in anticipation. I'm still reluctant to go apple, but I'm starting to strongly consider android devices being as the hype over Windows Phone seems to be nothing but that "Hype".

Just has a "Live Chat" with a Vodafone rep:

Me: I'm well. I'm hoping to get a bit of info about when the HTC Trophy will be available...

Arnold: Yes..

Arnold: It will be available on order at 27th October

Me: Hmm...thats an extremely disapointing launch for a new device. Only available a week after it is launched.

OK, so it isn't quite a week, but still...

Rubbish news and certainly not the launch I was expected. Where is the fanfair, where is the availability, where is Windows Phone?

Colour me disapointed

)-(orus said,
Lable me not surprised!

Asside from tech enthusiasts (read neowinians) I wouldn't be surprised if most people are blissfully unaware of its existance. Where is the marketting?

Just returned from a vodafone store where they weren't even aware today was launch day - disappointing.

I've been excited about this for ages and have even postponed my upgrade (away from a rubbish samsung tocco ultra) in anticipation. I'm still reluctant to go apple, but I'm starting to strongly consider android devices being as the hype over Windows Phone seems to be nothing but that "Hype".


first you're saying that there was no hype (no advertising), and then you say that WP7 was nothing but "hype"..

х.iso said,

first you're saying that there was no hype (no advertising), and then you say that WP7 was nothing but "hype"..

Wow...sorry, really didn't expect the word police to jump me for that, should have known better round here really.

The point I was attempting to make is that there seems to have been very little talk of WinPho in any channels other than thet technologically enthused. Therefore beyond the likes of Neowin members I would be surprised if a great deal of the populous was even aware of the launch. (Clear, so far? - this can be shortened considerably to the simple phrase "no hype" as you ever so kindly pointed out.)

That said...we have been hearing (we being the afformentioned technologically enthused) for quite some time and from a great many technology parties (yes, this could be considered "hype") that Microsoft was putting a lot of effort into marketting campaigns and the initial launch of the new platform.

So, I suppose you are correct I did state that there was both no hype and lots of hype within the same post (although I only used the word "Hype" once), however this was from two entirely seperate perspective.

1) from a regular consumer's perspective awareness is likely to be low.
2) from a technogy enthusiast,'s perspective the anticipation has been high.

Did I make it clear enough for your fragile little mind this time?

Even I wonder if they are doing it on purpose. Maybe all that Android heat is lately getting them. They don't realize before WinMo, no gave a **** about HTC.

Strange, my mate said that he got a text from his friend who works at O2 who said that the HD7 is selling like hot cakes.

But I agree this launch in the UK has been a bit of a flop... I've seen no adverts, the carriers haven't got any adverts up on their home pages and most of all HTC obviously have had a manufacturing problem.

dave164 said,
Strange, my mate said that he got a text from his friend who works at O2 who said that the HD7 is selling like hot cakes.

But I agree this launch in the UK has been a bit of a flop... I've seen no adverts, the carriers haven't got any adverts up on their home pages and most of all HTC obviously have had a manufacturing problem.

Seems to depends on where you're located or what area you're looking at. I think it'll pick up over time.

I think MS would have been better off having the same release date as America to ensure supplies were in place rather than disappointing customers.

SAmigo said,
I think MS would have been better off having the same release date as America to ensure supplies were in place rather than disappointing customers.

WEll, the phones don't come directly from MS, the OEMs take orders from Carriers and so on, it's more the OEMs job to make sure they can send out phones by a set date.

It's been impossible here in Australia, nobody in this city knows anything about when it will be available, Optus hasn't announced anything yet. Telstra was late in the day before announcing availability and pricing of their plans. I ordered from Expansys and apparantly have an 18 day wait... One hell of an awkward launch!

petroid said,
It's been impossible here in Australia, nobody in this city knows anything about when it will be available, Optus hasn't announced anything yet. Telstra was late in the day before announcing availability and pricing of their plans. I ordered from Expansys and apparantly have an 18 day wait... One hell of an awkward launch!
I work for Vodafone and although I can't really say much about the reasons behind the delay - I'm a little peeved about not getting my phone today.

Brody McKee said,
I work for Vodafone and although I can't really say much about the reasons behind the delay - I'm a little peeved about not getting my phone today.

Does that mean you actually know the reasons and can't say why, or you don't know at all?

I just can't understand what's the problem with just little fewer devices at launch? I can't even imagine when to expect WP7 in Russia (some people estimate year long wait), so I just have to wait until it's available here. and until that moment I have to use crappy 4 year old WM6 device.

х.iso said,
I just can't understand what's the problem with just little fewer devices at launch? I can't even imagine when to expect WP7 in Russia (some people estimate year long wait), so I just have to wait until it's available here. and until that moment I have to use crappy 4 year old WM6 device.

Can't import one? That's what I'm thinking about doing if they're going to take too long to get here in Greece.

GP007 said,

Can't import one? That's what I'm thinking about doing if they're going to take too long to get here in Greece.


I thought about that, but what about Cyrillic input? also Bing will not work the way it should, afaik.

It's a shame, really. I've been chasing T-Mobile up about the Omnia 7 for at least a week, this time last week, they didn't even know what it was. This week they're telling me I may have to wait a week or two to upgrade. Also, one T-Mobile store said they don't have a clue when the stock will be in.

I'm an Android fanboy who loves the idea of WP7, and I can't wait to try it. But why is it that no one can market stuff like Apple

spengbab said,
It's a shame, really. I've been chasing T-Mobile up about the Omnia 7 for at least a week, this time last week, they didn't even know what it was. This week they're telling me I may have to wait a week or two to upgrade. Also, one T-Mobile store said they don't have a clue when the stock will be in.

I'm an Android fanboy who loves the idea of WP7, and I can't wait to try it. But why is it that no one can market stuff like Apple

Apple never does this sorta large scale release do they? I mean back when the iPhone first hit it was US only for how long? And then when they do release it in the EU wasn't it also limited in some way?

GP007 said,

Apple never does this sorta large scale release do they? I mean back when the iPhone first hit it was US only for how long? And then when they do release it in the EU wasn't it also limited in some way?

A US release is nearly as large as an EU release anyway, so the same type of logistics apply.

roadwarrior said,

A US release is nearly as large as an EU release anyway, so the same type of logistics apply.

You think so, but that's hardly the case, all the different countries aside, each one has different carriers in it and they're own way of doing things as far as shipping goes and so on. It's not like the US where you just have one or 2 carriers to worry about.

GP007 said,

You think so, but that's hardly the case, all the different countries aside, each one has different carriers in it and they're own way of doing things as far as shipping goes and so on. It's not like the US where you just have one or 2 carriers to worry about.

Exactly. You also have language, currency, laws, tarrifs etc etc etc. I would imagine that it would be a headache.

However, it's not the first time for some of these OEMs to sell devices in EU. I'm wondering what kind of fallout will come between MS and HTC.

Maybe HTC will have to agree to push out more WP7 phones and less Android. lol Prolly not tho.

Thank the OEMS, like HTC, who were saying there were no delays but I guess they do have them. Don't know about the other ones like LG and Samsung. Anyways, Nov 8th always felt like the real release date to me anyways, and i'm not even in the US either.

GP007 said,
Thank the OEMS, like HTC, who were saying there were no delays but I guess they do have them. Don't know about the other ones like LG and Samsung. Anyways, Nov 8th always felt like the real release date to me anyways, and i'm not even in the US either.

Yeah, it really is a shame. I would have thought the OEM's would have invested in this release a bit better... This is really embarrasing for the OEM's (And Microsoft, even though they weren't involved in manufacturing)...

Just got this email:

Good Morning

Thank you for your recent e-mail enquiry about your recent order placed with Phones4u.

Having checked your order I can confirm that it has been placed on hold pending stock of the handset. Please be assured that this will be dispatched as soon as possible and please accept our apologies for any disappointment.

I have investigated on your behalf with the warehouse and we are still waiting for a delivery date from Orange.

Once we receive the stock we will arrange for a handset to be despatched as quickly as possible.

We pride ourselves on keeping to our promises I hope you have found the information of value and if you require any further assistance then please do not hesitate to contact us via reply email or by speaking to our Live Chat team who are available from 10am - 6pm, Monday - Friday.

Kind Regards,

Sue Blakemore
Talktous
Phones 4u Limited

I preordered mine a week ago, it's scheduled on the website for a 29/10/10 release now, but that's just a ballpark date. frustrated to say the least.

M_Lyons10 said,
Wow, I sure hope this is being blown out of proportion... :-\

Nope, it's not. Outside of the London Orange store, it's nearly impossible to get your hands on one in the UK right now. And if you don't want it on Orange, or even if you want it on Pay As You Go, well you're just stuffed for now. It's a massive shame =/

M_Lyons10 said,
Wow, I sure hope this is being blown out of proportion... :-\

It sure is! If this was Apple, this story would have a different spin. I remember same problems for iPhone 2G and 3G launch.

I ordered mine at 12:05 AM (receipt timestamp) today online from Vodafone NZ. If that counted, I could have very well been the first in the world to purchase a WP7 device after it went on sale (private celebration). Overnight courier status says I'll have the device tomorrow. Impatiently waiting...