Dell marketing attempt results in SWAT team and two arrests

Have you heard of the Dell Streak? In order to drum up excitement for the product, a sales manager at Dell decided to coordinate an internal promotional event at their Round Rock, TX office. Unfortunately the manager didn’t think things through very well and KXAN in Austin is reporting the stunt resulted in the SWAT team being called in and two employees being arrested on misdemeanor charges of “Interfering with Public Duties” and “Deadly Conduct.”

The “promotion” began with a man dressed in black biker gear with a black mask carrying two small metal objects telling people to “go to the lobby.” Although the article doesn’t state what happened next, it’s assumed that a frightened employee thought that this was a terrorist attack of some sort and quickly called police. The SWAT team was called in, the building was stormed, and chaos ensued. Luckily the police were able to quickly and safely identify that this was not an actual attack on the building but rather a marketing stunt gone awry.

It’s unclear what the marketing stunt was supposed to accomplish, what the small metallic objects were meant to represent, or how this all tied together with Dell’s new Streak tablet, but the “biker in black” and his manager were both arrested. According to police spokesman Eric Poteet, the marketing initiative was supposed to convince people to “go to the lobby because we're introducing a new item.” Unconfirmed reports state that the new Dell Streak tablet can interface with Harley-Davidson motorcycles, which may help explain why the man was wearing biker gear.

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They should be promoted or at least given a raise for this clever tactic. They purposely messed up so that the news would generate the advertising for them. It's so clear now! Genius!

ArKeYa said,
lol Good job. The employee and the manager should ask for hazard compensation.

Ha, yeah that would be awesome. "I need hazard pay so if the SWAT team breaks my arm I've got some compensation for my hardship."

I'm surprised none of the employees in the vicinity of where those guys in black were, had a concealed handgun saying that as a Texan btw.

I was thinking from the title that maybe there were a bunch of employees 'Streaking' if the attempt seemed as outrageous as it seemed.

Unconfirmed reports state that the new Dell Streak tablet can interface with Harley-Davidson motorcycles, which may help explain why the man was wearing biker gear.
I hope this is a joke, because that makes no sense whatsoever.
a)How would it interfere with Harley-Davidson bikes?
b)If it could interfere with them, why would they advertise that fact?

Intrinsica said,
I hope this is a joke, because that makes no sense whatsoever.
a)How would it interfere with Harley-Davidson bikes?
b)If it could interfere with them, why would they advertise that fact?

Well, you know, the part you quoted says interface not interfere, very different things.
You sure wouldn't want to advertise your device interfering with stuff but interfacing? That's great, most of the time at least, i really don't know what I would need a tablet interfacing with my Motorcycle for

Leonick said,

Well, you know, the part you quoted says interface not interfere, very different things.
You sure wouldn't want to advertise your device interfering with stuff but interfacing? That's great, most of the time at least, i really don't know what I would need a tablet interfacing with my Motorcycle for
Oh wow, I fail so hard.
Note to self: Don't bother commenting on articles when you've just got in to work and are still half asleep.

Leonick said,

Well, you know, the part you quoted says interface not interfere, very different things.
You sure wouldn't want to advertise your device interfering with stuff but interfacing? That's great, most of the time at least, i really don't know what I would need a tablet interfacing with my Motorcycle for

Well, it's obvious for texting while riding...

Intrinsica said,
Oh wow, I fail so hard.
Note to self: Don't bother commenting on articles when you've just got in to work and are still half asleep.

You. are. hilarious.

acnpt said,
Sounds more like an armed robber.

Thank you. And for the record, terrorists can dress in anything they want to. It would probably be to their advantage to blend in as well as possible . . . i.e., t-shirt and jeans, business suit . . . whatever keeps them from standing out.

Hmmm... is it just me or the "marketing stunt" accomplished what... you know - marketing stunts try to accomplish?

BigBoy said,
Hmmm... is it just me or the "marketing stunt" accomplished what... you know - marketing stunts try to accomplish?

Yep! Any publicity is good publicity!

BigBoy said,
Hmmm... is it just me or the "marketing stunt" accomplished what... you know - marketing stunts try to accomplish?
It was an internal event. It's not supposed to go outside the company.

Kirkburn said,
It was an internal event. It's not supposed to go outside the company.

So then why waste your time on a marketing stunt within the company? Your employees are supposed to care about your product, but the world is not paid to do the same. That's why you market something - to make the people care about your product. This, to me, seems like a goofy waste of time gone awry.

Greatbigdragon, we're talking about a big company here - these kinds of things go on, to show off developments to other parts of the company. It's nothing new.

and this is why the terrorists won, people panic over almost anything now. im shure they are just rolling in the cave loling at the public, they dont even have to do anything, the general public shreaks in terror over anything.

Hell-In-A-Handbasket said,
and this is why the terrorists won, people panic over almost anything now. im shure they are just rolling in the cave loling at the public, they dont even have to do anything, the general public shreaks in terror over anything.

Exactly what al qaeda can't do we just do to ourselves...

Hell-In-A-Handbasket said,
and this is why the terrorists won, people panic over almost anything now. im shure they are just rolling in the cave loling at the public, they dont even have to do anything, the general public shreaks in terror over anything.

thats part of their evil plan. part II is to make us spend $20 trillion on counter-terrorism and thus freak us out drive us crazy paranoid and bankrupt

DerekMorgan said,

thats part of their evil plan. part II is to make us spend $20 trillion on counter-terrorism and thus freak us out drive us crazy paranoid and bankrupt

Part 2 is well ahead in the schedule...

Hell-In-A-Handbasket said,
and this is why the terrorists won, people panic over almost anything now. im shure they are just rolling in the cave loling at the public, they dont even have to do anything, the general public shreaks in terror over anything.

I don't know why they should be laughing if they're living in caves, or what a black leather-clad motorcyclist has to do with Afghani terrorists. The employee called the police because it looked to them like the building was being taken over, Die-Hard-style. In that light, maybe the Germans are laughing at us because Hans Gruber didn't have to take a trip over here to freak people out? maybe they're rolling around their hauses, ja?

Hell-In-A-Handbasket said,
and this is why the terrorists won, people panic over almost anything now. im shure they are just rolling in the cave loling at the public, they dont even have to do anything, the general public shreaks in terror over anything.

I don't know why they should be laughing if they're living in caves, or what a black leather-clad motorcyclist has to do with Afghani terrorists. The employee called the police because it looked to them like the building was being taken over, Die-Hard-style. In that light, maybe the Germans are laughing at us because Hans Gruber didn't have to take a trip over here to freak people out? maybe they're rolling around their hauses, ja?

yes it was Die Hard 2 that caused the airport security issues we have today.
you know terrorists are terrorists because of the TERROR part, they want people to be afraid to do daily things, like freak out cause UPS is delivering a package and think its a bomb ( happened ), or think a letter is filled with anthrax ( happened ). people arent freaking out because of movies, or games or anything. they are freaking out due to what the terrorists did, they won pure and simple. they instilled terror into the population, and its what they wanted to do.

Greatbigdragon said,

In that light, maybe the Germans are laughing at us because Hans Gruber didn't have to take a trip over here to freak people out? maybe they're rolling around their hauses, ja?

Relativity_17 said,
Home of the brave(ly running away and calling the SWAT team).

Land of the free. Free to be scared. Brave to be swated!

popster28 said,
what if the attack had been real, it happens u know.
Does it really sound like an attack you to? Dude in biker gear tells you to go somewhere? Attacks generally work on surprise, not request.

Kirkburn said,
Does it really sound like an attack you to? Dude in biker gear tells you to go somewhere? Attacks generally work on surprise, not request.

"Excuse me m'am, could I request you go down to the lobby, we have some C4 and would like to go off with a bang, taking as many as we can with us. Thank you"

farmeunit said,
So some lady thought Dell would be the first place terrorists attack? Hmmm.

I agree not well thought out though.

I guess if we are not scared they have won!

enocheed said,

I guess if we are not scared they have won!

Opposite to that. If you ARE scared they are winning. A big part of the whole terrorism thing is to cause terror, and make you scared. Which causes panic and uncertaintly etc. If you're NOT scared, they're failing.

farmeunit said,
So some lady thought Dell would be the first place terrorists attack? Hmmm.

I agree not well thought out though.

Ha ha, they didn't say it was a lady, just an employee. Maybe it was some girly-man who didn't want to become the biker's new squeeze.