Dell will continue to sell Alienware gaming PCs under new structure

Earlier today, Dell confirmed it would change from a publicly traded PC maker to a private company, with help from a loan from Microsoft. One thing that was not mentioned in Dell's press release was the fate of Alienware. Dell acquired the gaming PC maker in 2006 and since then Dell has used the Alienware brand as a way to sell both notebook and laptop gaming PCs.

However, it looks like the Alienware brand is safe, at least for the moment, with the new Dell business plan. Neowin contacted Dell today and spoke on the phone with a company spokesperson, who assured us that the Alienware division would still sell PCs even as Dell makes the move to a private company.

There hasn't been much in the way of new products from Alienware lately. The division's last all new product was the X51 desktop, shown above, that was first launched over a year ago. The X51 was designed to look more like a game console in terms of its case design. Alienware had a major refresh of its gaming PC notebooks in April 2012. However, it has also discontinued some products, such as the small 11 inch MX11 notebook and the massive Area 51 desktop PC, leaving only its X51 and Aurora desktops and its MX14, MX17 and MX18 notebooks.

Image via Dell

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18 Comments

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I like Alienware computers.

You may say they're overpriced and crap.

But I've loved Dell support all over the years, and the goodies that they send you with each computer makes you feel special

If I could choose the case, I'd be much more likely to buy from HP or Dell. The last HP I got has a case that is the biggest pain in the ass to move any parts around in.

Jose_49 said,
I like Alienware computers.

You may say they're overpriced and crap.

But I've loved Dell support all over the years, and the goodies that they send you with each computer makes you feel special

they arent overpriced for what you can get in them.

I haven't seen it, obviously. Ain't in any stores near me.
And did I mention the article? Couldn't give a rats @ss about Dell, just stating I like the looks of that.
I stopped going to look at the Alienware site after Dell bought them out. I don't like Dell.

Better off building yourself, such cases aren't too hard to find and the X51 is severely limited in GPU options. The very best you can get is the GTX 660 (non Ti) and that starting at $1100 for the system, and the only SSD offering is a ludicrously overpriced $500 256GB SSD.
No options for any K series processor.

You'd be paying in the range of $1600 for a non overclockable system with a plain GTX 660 and a single 256GB SSD with no options for extra HDD or any expansion at all.

The X51 is pretty dismal. If you can't build yourself any boutique builder should be able to give you much better for less then $1000 and that's spending frivolously. Your paying a HUGE premium for the brand there. Far far in excess of the premium for their laptops.

I bought an X51 and I love it! I've built computers for years (blah blah, you know the old story).. It's your money, you decide if you wanna buy it or build it; the savings aren't that big anymore between the two.

RandPC said,
The very best you can get is the GTX 660 (non Ti) and that starting at $1100 for the system. No options for any K series processor.

Well, duh. Why would they offer higher options on their entry level box? If they did, less people would want to buy their pricier Aurora model and let's face it, if you are wanting a K-model CPU or beefier video, that X51 isn't what you should be looking at anyways. Simple economics LOL. Not saying it's morally right, just seems to make sense on their end.

RandPC said,
Better off building yourself, such cases aren't too hard to find and the X51 is severely limited in GPU options. The very best you can get is the GTX 660 (non Ti) and that starting at $1100 for the system, and the only SSD offering is a ludicrously overpriced $500 256GB SSD.
No options for any K series processor.

You'd be paying in the range of $1600 for a non overclockable system with a plain GTX 660 and a single 256GB SSD with no options for extra HDD or any expansion at all.

The X51 is pretty dismal. If you can't build yourself any boutique builder should be able to give you much better for less then $1000 and that's spending frivolously. Your paying a HUGE premium for the brand there. Far far in excess of the premium for their laptops.

Actually their systems are usually overclockable. Even their laptops are. My M17x R4 has plenty of overclock options.

king_of_hearts said,
Looks like an Xbox 360...

The person who designed the Xbox 360s previously designed for Alienware, go figure

g0ld1e said,
overpriced!
really? Compared to what. The specs inside their systems are high end. They are not to be compared with mid-range laptops or desktops. These high end option would beat the socks off any laptop found at retailers and that includes Macs.

Let me show you how lame you are...the 17" Macbook Pro before Apple dropped it was 2499 to start. At the time I was lookign to buy one, but came out better with an HP Envy where I ended up with a fast i7, 8GB of RAM and dual 750GB HDD's and it costed me $2100 after taxes.

Based on what would have been a Mac 17" refresh, for $1499, the Alienware 17" already has a faster i7 at the base cost. For $300 I can add the fastest i7 and it will still cost less than a Macbook 17"...even with 32GB of RAM I still only reach $2200 and I chose Windows Pro x64 for $70...and I added the GeForce 675M with 2GB vs only 1GB on the Mac and it came in at 2494 before tax.

Now alreadyI have a CPU that is the fastest i7 you can get in a laptop, I had 8 times the RAM, same storage at 500GB, a faster GPU with 3GB and yes a bulkier heavier laptop that would run circles around the same Mac costing the same money. How is that overpriced?

After other additons my cost came to $2800 before taxes...but I also got more lek 2 years of accidental coverage which Apple charges an arm and aleg for with APple Care+ for the same amount of time.

PROCESSOR 3rd Generation Intel® Core™ i7-3840QM (8MB Cache, up to 3.8GHz w/ Turbo Boost 2.0) edit
OPERATING SYSTEM Windows® 7 Professional, 64bit edit
MEMORY 32GB (4 X 8GB) Dual Channel DDR3 at 1600MHz edit
HARD DRIVE 500GB 7,200 RPM SATA 3Gb/s edit
VIDEO CARD 2GB GDDR5 NVIDIA® GeForce® GTX 675M edit
LCD PANEL 17.3-inch WideFHD 1920 x 1080 60Hz WLED edit
WIRELESS CARD Intel® Centrino® Wireless-N 2230 With Bluetooth 4.0 edit
INTERNAL OPTICAL DRIVE Slot-Loading Dual Layer DVD Burner (DVD+-RW, CD-RW) edit
My Software & Accessories
COLOR Stealth Black with Soft Touch Finish edit
ALIENFX COLOR Quasar Blue edit
WALLPAPER Alienhead 3D edit
PRE-INSTALLED SOFTWARE Steam Factory Installed and Steam Extra Content edit
PRE-INSTALLED SOFTWARE Skype VOIP Software Application edit
My Accessories
SUPPORT 1 Year Essential Support edit

Dell Recommends
Upgrade now to a 2 Year Basic In-Home Service Plan. In-Home Service after Remote Diagnosis: for issues covered by Limited Hardware Warranty, technician and/or part will be dispatched, if necessary, usually in 1 or 2 business days following Remote Diagnosis. During Remote Diagnosis, you may be asked to access the inside of your system (where safe to do so) or to participate in troubleshooting until a cause can be isolated. *Important Info

Upgrade to 2 Year Essential Support [Add $199.00 or $6.00/month1]
ACCIDENTAL DAMAGE SERVICE 2 Year Accidental Damage Service edit
SECURITY SOFTWARE No Anti-Virus Software Selected edit
PRODUCTIVITY SOFTWARE Microsoft® Office trial edit

Dell Recommends
Express your ideas, solve problems and simplify everyday projects with Microsoft® Office Home and Student 2013
Upgrade to Microsoft® Office Home and Student 2013, English [Add $139.99 or $4.00/month1]
ALSO INCLUDED WITH YOUR SYSTEM
Keyboard English Keyboard
Documentation Alienware Documentation
Shipping Material Shipping Material - Black
Additional Software Additional Software
Primary Battery 90WHr 9-Cell Primary Battery
Standard Nameplate Trigger Standard Nameplate
WIRELESS HD None
SOUND OPTIONS Creative Sound Blaster Recon3Di with THX TruStudio Pro Software
SYSTEM COLOR Alienware M17X R4 with Soft Touch
AUTOMATIC UPDATES Alienware M17x 240W A/C Adapter
Adobe Reader Acrobat SW Adobe Acrobat X Reader

Once I chose the 1920x1080 screen my cost finally exceed the Mac...but even after accidnetal coverage added, I still would have came in good. But I beat the Mac in every single spec...and I dont even need 32GB of RAM. I dropped the RAM to 8GB and my cost is $2553. Only slighly higher than the Mac but I kill the Mac specs. Which si what I can do with any Alienware machine.

Yes they are priced higher than retail packaged PC's...DUH! Its a gaming PC designed for those who have cash to splurge. But there are idiots out there who would pay for a Mac no matter what it costs and the hardware doesnt even mach what I can get for the same cost.

Macs are not high end laptops, they are mid-ranged to upper mid-range classed laptops with fancy cases. A real highend laptop would be for example the Dell Precsion whicg are configured with GPU that would blow the ATI 78xx series out the water. We are talking cards that cost over $1000. Those laptops are basically portable workstations that use XEON processors and they can cost as much as $8000 when fully configured.

How do you think an Alienware is overpriced?