Details of Apple 'iTV' revealed by source who says he's seen it

There’s something of a running joke in journalism which, in a nutshell, states that if you report a rumour often enough, it will eventually become reality. It’s a take on the old adage that the great lie oft-repeated ultimately becomes the truth.

When it comes to Apple’s much-hyped (and still entirely mythical) new television set, often referred to as the ‘iTV’, it seems that we’re currently in the nebulous zone between pure fiction and proven fact. There’s nothing to conclusively indicate that Apple is definitely working on its own TVs – although there are some clues which, if properly arranged, appear to support the idea – but it’s the frequency of rumours and hearsay that are really keeping the dream alive.

The latest addition to the rumour mill is a juicy one. Cult of Mac has a source who claims to have seen a prototype of the new Apple HDTV in the flesh and in action, and has published details revealed by this person who has, of course, chosen to remain “strictly anonymous”. Take this info with a scoop of salt, therefore, and try not to be too disappointed if some – or all – of it turns out to be a load of old sh- nonsense.

The source, we are told, likens the device to Apple’s current LED-backlit Cinema Displays: “It resembled an Apple monitor, only much larger.” An integrated iSight camera is no surprise, bringing with it the promise of free FaceTime calls to other Apple device users. The camera reportedly includes facial recognition, along with face track-and-zoom capabilities that can follow a user moving around the room.

Siri voice interaction is another feature unlikely to raise eyebrows. The source claimed that Apple “used Siri to make a FaceTime call”; no further details were given on Siri’s capabilities, but it’s unlikely that Apple would limit voice interaction to that one feature. Expect to be able to perform the same range of tasks, if not more, that one could complete with Siri on an iPhone 4S.

So, there we go. There’s nothing particularly unbelievable here, and Cult of Mac’s source is apparently “well-placed and has provided [them] with great tips in the past”, but until we get some official info, this remains the stuff of rumour, legend and hearsay.

But if we keep reporting it, maybe it’ll eventually come true... Hey, it worked with the iPad.


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I'm sure everyone says this about EVERY Apple venture, but I just can't see it being successful if they price it like everything else.

They've sold a crapload of iPads and iPhone's because you can get them subsidized on contracts and they're generally more affordable. The iTV wouldn't be subsidized in any way presumably and would cost four figures presumably even for the smallest set.. I just can't see people being swayed when you can already get awesome TV's from well established players like Sony, Samsung, etc.

That and I can't imagine Siri making it easier for me to switch channels and so forth.. surely a remote control would still be faster?

Unless it's subsidized by cable companies....

And yeah, voice navigation, once you get used to it, is faster than a standard button-clicky remote. Software remotes are probably the best though.

call it uTV: ugly TV.

when these computer manufacturers enter the electronics business, they sure will mess things up.

warr said,
call it uTV: ugly TV.

when these computer manufacturers enter the electronics business, they sure will mess things up.


Will be something like those hotel TVs running windows 95 with a keyboard

Ugly design IMO. Apple is slipping a bit, their iPads, although popular are not great. iPhones are going down hill. Bring back their original inventiveness when they released a new product that was actually NEW!!!

It'll be interesting to see how Apple manage planned obsolescence with a TV set. People generally don't upgrade their TVs as often as their other gadgets.

Yawn. Xbox 360 with kinect and the choice of my TV and can do a lot more. Hey even the voice commands understand my horrible english accent without training. Plus I refuse to put that thing in my living room. White? Seriously?
Edit: Looks like a very big iPad which is a very big iPod...

Riva said,
Yawn. Xbox 360 with kinect and the choice of my TV and can do a lot more. Hey even the voice commands understand my horrible english accent without training. Plus I refuse to put that thing in my living room. White? Seriously?
Edit: Looks like a very big iPad which is a very big iPod...

Where do you see white?

It'll be aluminium and black, just like the iMacs, and Cinema displays.

Binary said,

Where do you see white?

It'll be aluminium and black, just like the iMacs, and Cinema displays.


I am glad the only thing you picked up on was the colour
Call it aluminium call it white, still fugly as hell. I see smart TVs bringing this product down

This thing still won't be called "iTV", no matter what the brainwashed disciples of St. Steve might say.

Britain's biggest, and longest running commercial broadcaster (est. 1955) won't give up its name
for the sake of an overpriced TV set that's bound to have all Apple fanbois creaming their pants
before there's even been any offical announcement from The Church of Cupertino.

DJGM said,
This thing still won't be called "iTV", no matter what the brainwashed disciples of St. Steve might say.

Britain's biggest, and longest running commercial broadcaster (est. 1955) won't give up its name
for the sake of an overpriced TV set that's bound to have all Apple fanbois creaming their pants
before there's even been any offical announcement from The Church of Cupertino.


I agree, first think that came to mind when I saw iTV was oh oh I forsee a new lawsuit in the future with Apple not having so much luck with it.

I'm kind of hoping that after reading the thread about the Galaxy SIII being designed by lawyers that all the TV manufacturers submit a joint application to the courts that Apple is copying the "look and feel" of the TV, in as much in the fact that Apple appears to have patented the look of the iphone!!

I wonder about the Siri integration. Would the set always listen for commands? The big selling point of Siri natural language and it would be terrible to have it always stopping the program to answer simple questions or would you have to pick up the remote? I don't see anything compelling about a TV yet and Apple would not tie themselves to a device that would last for years with no need for upgrades or much else.

I wouldn't buy any TV based on any built-in technology like this. Doesn't matter if it's Apple or Microsoft or Sony, I'd rather have this function provided by a separate box that can be replaced or upgraded over the years. I generally keep televisions for 10+ years and am not interested in buying a new TV every few years just so I can run the latest apps.

I still don't think Steve Jobs was talking about a full TV set, just about that new version of the Apple TV that was announced alongside the iPad 3. Yeah, Steve Jobs said he, "finally cracked it," but he might have just thought it would do a lot better than it did, and his feelings about it might've been affected by the fact that its his own product/"pet project..."

And people were also hoping the iPhone 5 last year would come with a magical pony. You really shouldn't believe any of these rumors, they only exist to drive web traffic.

Meh. I like their Apple TV set top box and I just hope they continue working on making that better. I would love it if they could tie in Facetime with Apple TV somehow and keep the same $99 price tag. A whole TV though? Nah.

warwagon said,

You forgot "Starting at the awesome low price of...

but wait! if you order now, you get not 1, not 2, but 3 free apps

Midnight Mick said,
iTV. Don't think ITV (http://www.itv.com/) would be to happy with this, especially since they have ITV Player as well.

I can see it being marketed as "Apple TV" in the UK, however I feel ITV will want to be compensated for the increase in traffic it would bring to their website

If this all turns out to be true, I think some people at Microsoft may get red in the face. First Samsung essentially copied Kinect with its new Smart TV line, and if this is true, then Apple's basically making an integrated Kinect with the TV. This all comes after Microsoft had attempted to get partners to integrate Kinect with TV sets (but apparently came up short, since we never heard much more from it).

Kind of weird that Kinect was slammed for its navigation control features by a lot of websites in the beginning, yet now everyone's jumping on the bandwagon.

I've had a Kinect since release, and navigation is the only thing I've extensively used it for. It works well enough, but it really needs to be baked into all applications to make it useful.

Also, Microsoft decided to make navigation on the Xbox harder by loading their metro interface with ads, and forcing search through the Bing command. They dug their own grave there.

Metro is perfect for adverts, a square or two showing a program icon then a square running an advert. Perfect. Advertisers will LOVE it and users probably wont mind an advert or two either.