Digg 4.0 a week away

The Digg you know is about to get updated to a fourth version of the popular social news website. Earlier this year, we have already seen a glimpse of what it will look like. Kevin Rose, Digg's founder, said that they are a week away from hiring a new chief executive officer and unleashing a new version of the service to make content more relevant for the users.

Digg has felt pressure from other social websites such as Facebook and Twitter, who get 500 million and 190 million monthly visitors respectively. Digg only has 25 million visitors a month, which is down five million from their standing one year ago. Rose's plan to improve the service is to keep rolling out new features, which is something he admits they haven't been doing faithfully.

The new CEO is also expected to bring new items to the table. Digg has narrowed the number of candidates to three, although their names will not be released. The new CEO will have a technology background and experience as a business manager. The previous CEO, Jay Adelson left from that position in April after five years of service. Kevin Rose then took over as a temporary CEO and promised to continue to move the news site forward. Adelson felt that Digg had passed the startup phase and he wanted to help out younger companies. 

"My News", which the company will be featuring in the updated release of the website will show users what their friends are reading and "digging." It is clear that Kevin Rose is hoping for a more social experience and to be the hub for groups of people to share what they are reading about. The new update is to be released by the end of next week.

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