EA COO predicts all games will be free-to-play in 5-10 years

If you thought that there was already a ton of free-to-play PC games out there in the world, Electronic Arts' chief operating officer claims that we haven't seen anything yet. In a interview at Kotaku, EA's Peter Moore is quoted as saying, "I think, ultimately, those microtransactions will be in every game, but the game itself or the access to the game will be free."

And when will this happen? Moore predicts, "I think there's an inevitability that happens five years from now, 10 years from now, that, let's call it the client, to use the term, [is free.] " Moore compares buying a game in the near future to going into a clothing store and looking and trying on products " ... but if I want to buy something I have to pay for it."

While Moore feels that there might still be a market for hardcore gamers to buy the traditional retail, disk-based game that costs $60, the challenge is getting people who have never played games before now to try them out. The free-to-play model may be the way to accomplish that. Moore states that in this future " ... everybody is a gamer...if you can move your index finger and swipe it this way, your'e a gamer. And that has got to be the way it goes."

Source: Kotaku

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10 Comments

No thanks. I've seen the freemium model in action on iOS. I'd rather just buy the game once instead of being nickle-and-dimed the whole time.

And real gamers don't "swipe".

I hate freemium model with passion and avoid iOS games which try to market themselves as free but have "Top In-App Purchases" entry in their install screen.

"Moore states that in this future " ... everybody is a gamer...if you can move your index finger and swipe it this way, your'e a gamer. And that has got to be the way it goes.""

Bullcrap.

Prediction is wrong IMO. in 5-10 years, Online games will be 1 time buy, for AAA MMO's and yes f2p for mid-level mmo games.

F2P "kills" the gaming scene, by adding to much "occasional" gaming, sacrificing the "loyalty" of the gamer.

And also ... there are games with a too short life-span, because of their constant changing.
In my experience, games with a lifespan too short, sooner or later goes dead. I'm seeing COD and BF. If you see games like CS, you will notice that after 10 years, CS is still alive. and that is a great value for a title.

Im seeing release of games just for the year, without actual research of its lifespan... So I has a gamer would buy a game that after 1 or 2 years it falls in forget ?... I don't like lose money in 1 year dead games.
MMO is a great deal, but not F2P and not buytime2play.
I like the GW2 model that can be added microtransactions for cosmetics only.

In the ole' days of LHX and Chuck Yeager's Air Combat I used to love EA... hey, come to think I used to play ActiVision games!! Ah, the fall from grace...

Breach said,
In the ole' days of LHX and Chuck Yeager's Air Combat I used to love EA... hey, come to think I used to play ActiVision games!! Ah, the fall from grace...

LHX! One of my all time favs.

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