EA making games exclusively for Nokia Windows Phones

Nokia's newly revealed Lumia smartphones, based on Windows Phone 7.5, will be getting some gaming support from Electronic Arts. PCWorld.com reports that during Nokia World this week, Electronic Arts announced it would provide some exclusive games for Lumia owners to download and play.

EA will provide 20 games for the Nokia Lumia; 10 from its EA Mobile division (including titles like FIFA 12, Madden NFL and Dead Space) and another 10 from its indie games division Chillingo. There's no word yet on when these games will be released for Nokia's Windows Phone 7 devices. There's also no word if these games would eventually be released for any other Windows Phone 7-based phones.

Microsoft has been trying to get app developers to create programs for Windows Phone 7 but some have been reluctant to do so, mainly because of the lack of market penetration for Windows Phone 7-based phones compared to iOS and Android products. The fact that EA offering to create and sell a large number of its mobile phone games on the Nokia phones may signal a change in attitude towards the operating system among app developers.

In the meantime Nokia is still preparing to release the Lumia 710 and Lumia 800 smartphones to the UK and other parts of Europe later in November. Will the attraction of EA's games, along with other exclusive apps from ESPN and, yes, even Sesame Street, be enough for consumers to consider getting the phones ahead of the iPhone 4S or the various Android phones? We should certainly learn more in the next month.

Image via PCMag.com

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So one former Microsoft executive, makes things exclusive for another former Microsoft executive, on a Microsoft platform. Nice work

If Nokia is paying EA for these exclusive titles, I see nothing wrong with it. As long as MSFT isn't picking winners among the OEMs I don't care what little games they play to differentiate themselves.

Wow. So much for a "platform".

Imagine if if EA made games for Windows that only ran on HP brand PCs.

The other WP7 licensees should be furious.

Title of this is a bit off. Made it sound like EA were going to make games /only/ for WP which would have been suicide for their mobile games sales.

How would they pull it off? I thought WP7 didn't allow third party market places? I'd think that MS would be fuming if this happened since it basically goes against their "one OS for everyone" approach.

Something doesn't smell right here. I'd be inclined to think that they're talking about exclusive in-game stuff, not exclusive games themselves.

whats making you guys cry like you are seeing your period? What makes other oem do something unique to their platform to attract buyers? There is competition in everywhere. Dual core lcd vs amoled exclusive oem apps and feature like the htc weather app. This is competition between nokia and samsung with others on the windows phone os... So if they try to improve user experience on their device whats wrong. Weither ea helped out or not. Samsung and others can do thesame... And if samsung what people to buy their windows device or more of their device why not make windows phone for samsung galaxy w or 7 or wp or whatever?

Microsoft works so hard to set out a basic hardware configuration to stop fragmentation and give developers one hoop to shoot for and consumers can trust their phones will get future updates.

And what does Nokia and EA do? Start signing exclusivity deals that undermine the broader ecosystem around Windows Phone. This is beyond stupid.

Vice said,
Microsoft works so hard to set out a basic hardware configuration to stop fragmentation and give developers one hoop to shoot for and consumers can trust their phones will get future updates.

And what does Nokia and EA do? Start signing exclusivity deals that undermine the broader ecosystem around Windows Phone. This is beyond stupid.

My thought exactly, this is terrible news for the platform as its fragmenting! mango was meant to bring all the devices back together with API's and prevent the few apps that only worked on certain phones working on certain phones and now EA and Nokia do this. Glad I'm getting rid of my WP7 device now.

Maybe I'm missing something, but how is a game being released for one brand of phone (and is an optional purchase which is downloaded) causing platform fragmentation?

It depends. If the alternative is no EA games at all, then this is actually better. It will jumpstart the gaming development ecosystem and increase the customer base for Windows Phone 7. Game developers would start flocking and develop for Windows Phone 7 which will benefit other handset manufacturers as well. It's horrible from the customer perspective but from a developer perspective, having a handset manufacturer pay for your development costs is pretty good. Xbox360 started out relying on exclusives. Now with a bigger customer base, it doesn't have to at all.

Max Norris said,
Maybe I'm missing something, but how is a game being released for one brand of phone (and is an optional purchase which is downloaded) causing platform fragmentation?

Well if Ubisoft starts making exclusives with Samsung and you also like games from Ubisoft, you're screwed even though both EA and Ubisoft games can run on Nokia and Samsung phones. Hopefully it's just a timed exclusive or something.

Vice said,
Microsoft works so hard to set out a basic hardware configuration to stop fragmentation and give developers one hoop to shoot for and consumers can trust their phones will get future updates.

And what does Nokia and EA do? Start signing exclusivity deals that undermine the broader ecosystem around Windows Phone. This is beyond stupid.


Yeah, if this is the case and it isn't a timed exclusive or something, it's horrible for Windows Phone. They wouldn't even be able to do this without Microsoft's support to do so in the Marketplace... So I'm betting it's a timed exclusive.

exclusive means better graphics and quality time spent developing the game for the plateform instead of silly ports.... I guess i will be getting nokia after all. I was thinking of getting a bigger screen... But this is ok for me.

What MS, Nokia, and now EA have been saying is that if you want the best Windows Phone Experience - get Nokia!

It's a bit ironic that EA started as an off-shoot from Apple Inc. But then it's become popular by making games for Windows, so it's pretty much a logical step for EA.

Edited by zhiVago, Oct 30 2011, 10:02am :

zhiVago said,
What MS, Nokia, and now EA have been saying is that if you want the best Windows Phone Experience - get Nokia!

If that's what Microsoft are saying then I'd be pretty annoyed if I was another WP OEM.

Manish said,
I doubt that EA will let those games go for free.

They could. They wouldn't be free but rather paid for by Nokia.

deep1234 said,
I believe it will be free for Nokia phone, and payed for other devices.

Yeah, that would make more sense. Or timed exclusivity. It wouldn't make sense for EA to ignore such a large chunk of the market.

M_Lyons10 said,

It wouldn't make sense for EA to ignore such a large chunk of the market.

The rest of the WP devices hardly make up a large chunk of the smartphone market.

If Nokia is bankrolling EAs development of these titles it's more than fair they are exclusive. While the article doesn't specifically say they are, that does seem likely to be the case.

No other reason a developer would want to make their app exclusive on a platform where every device has the same hardware.

Thought exclusive would mean Nokia WP vs. everyone else (iOS and Android devices included) but I see it's just Nokia vs. other WP handset makers. Meh.

Manish said,
Thought exclusive would mean Nokia WP vs. everyone else (iOS and Android devices included) but I see it's just Nokia vs. other WP handset makers. Meh.

And it should be them against iOS and Android, not other WP manufacturers... I'm sure this is a timed exclusive only. If not it risks creating issues with other OEM's.

M_Lyons10 said,

And it should be them against iOS and Android, not other WP manufacturers...

Although that wouldn't be a smart money-making move by EA at all.

FoxieFoxie said,
bull****.

Was considering Nokia, will buy Samsung or HTC instead.

**** exclusivity on the same platform.


i was considering samsung before nokia releases any phone then they releases lumia 800 and now im considering buying nokia this news got me more interested in buying nokia

morphen said,
while I'm not a fan of exclusives, this is really great for Nokia:)

I'm sure it's a timed exclusive like Illomillo... It wouldn't make sense to keep that large a catalog away from the rest of the Windows Phone customer base... For Microsoft OR EA...