Early data shows Surface as most popular Windows 8/RT device

Microsoft still won't reveal how well its own home grown Surface tablet is selling a few weeks after its launch, although third party data shows it's doing pretty well so far. However, some new information from a online ad network may show that the Windows RT-based device is currently the most popular one among the first users of Microsoft's two new PC operating systems.

AdDulpex, which runs a cross-promotional ad network specifically for Windows 8 and Windows Phone 8 apps, posted today that numbers show the Surface tablet leading the Windows 8/RT hardware market. The data shows that 11 percent of apps that access the AdDuplex network are running on the Surface.

The blog adds, "That said we had hits from almost 3 thousand different devices running Windows 8 (or Windows RT) in a single day." It also says that while Surface is the most popular single Windows 8/RT device on their network, HP is the number one overall manufacturer of Windows 8 PCs with 24 percent. Microsoft, with just one device, is a close second with 17 percent.

The blog says, "If you’d like to go for a negative spin on these stats, I’d say that it shows most of the Store app usage happens on tablets and not so much on 'traditional' PCs." AdDuplex also has information on how people are using their Windows 8 apps. According to its data, a whopping 92 percent of Windows 8/RT owners use their apps in full screen landscape mode.

Source: AdDuplex blog | Image via AdDuplex

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If WART was selling well, like really well then MS would have released sales numbers. Considering all the sales are internal MS has no excuse not to release numbers. No numbers means poor sales, modest sales even.

Imagine the #'s when Best Buy actually has 1 single tablet on the stupid floor. The one in my town is currently void of any and all Win 8 tablets. Pathetic.

That's what happens when you spend hundreds of millions of dollars promoting a product. Fortunately for the competition the Surface RT is underspecced and overpriced, so it shouldn't be too hard for them to carve a niche.

theyarecomingforyou said,
That's what happens when you spend hundreds of millions of dollars promoting a product. Fortunately for the competition the Surface RT is underspecced and overpriced, so it shouldn't be too hard for them to carve a niche.

overpriced compared to ****ty android devices? lol go play with your crippled mobile software while others are enjoying their real tablets with real powerful software like office,and are going to have real games with real game engines like Unreal Engine 3.

Wouldn't "Windows 8/RT Devices - Other" at 81% be greater than Surface RT? Assuming their site and chart are correct 'unknown' devices running Windows 8 is beating the rest of them by a long shot. (I build my own PCs so it would fall under the Other category.)

Their blog says "AdDuplex is the largest cross-promotion network for Windows Phone and Windows 8 apps empowering developers to advertise their apps for free by helping each other." I'm assuming that means only WP/Win8/RT are being tracked.

GreyWolf said,
Wouldn't "Windows 8/RT Devices - Other" at 81% be greater than Surface RT? Assuming their site and chart are correct 'unknown' devices running Windows 8 is beating the rest of them by a long shot. (I build my own PCs so it would fall under the Other category.)

Their blog says "AdDuplex is the largest cross-promotion network for Windows Phone and Windows 8 apps empowering developers to advertise their apps for free by helping each other." I'm assuming that means only WP/Win8/RT are being tracked.


No, because that counts multiple kinds of devices. Surface is just one kind of device.

neonspark said,
wow that series 7 tablet is actually alive and kicking well.

I assume that's sarcasm?

It has 1%. If you were serious, the colours are just badly done; the large portion is "other" devices such as desktops etc...