eBay gets new logo; keeps the same colors

The older and funky logo

The new and more classy logo, but with same colors

It seems to be a new trend; major tech themed companies ditching their corporate logos in favor of something new. A few weeks ago, Microsoft decided to get rid of its old logo after 25 years with a new design. Today, the popular online auction site eBay has announced a redesign of its well known logo. It's the first time since the company launched 17 years ago that it has offered a new corporate logo design.

In a page dedicated to the logo change, eBay said:

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The new logo will start appearing on eBay's website sometime in mid-October. It will also be used in ads and in a new marketing campaign in the same time frame.

Source: eBay | Image via eBay

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