eBay gets new logo; keeps the same colors

The older and funky logo

The new and more classy logo, but with same colors

It seems to be a new trend; major tech themed companies ditching their corporate logos in favor of something new. A few weeks ago, Microsoft decided to get rid of its old logo after 25 years with a new design. Today, the popular online auction site eBay has announced a redesign of its well known logo. It's the first time since the company launched 17 years ago that it has offered a new corporate logo design.

In a page dedicated to the logo change, eBay said:

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The new logo will start appearing on eBay's website sometime in mid-October. It will also be used in ads and in a new marketing campaign in the same time frame.

Source: eBay | Image via eBay

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34 Comments

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I think it is a poor move. There is nothing distinctive about the new logo. It is just 4 different colored letters. The old one was much better. It said something about the company. The new one, see and it and it's forgettable.

Sekyal said,
I think it is a poor move. There is nothing distinctive about the new logo. It is just 4 different colored letters. The old one was much better. It said something about the company. The new one, see and it and it's forgettable.

Agreed. Very forgettable...

jasonon said,
not the same colors as the original, but all the same it's taking a cue from metro

Anything with letters and/or colors is metro now?

Ah, hahaha. How much are they paying for that waste. I would have loved to sit in that pitch meeting, "how about we change the font for 10 million?"

Why the change? People recognize the old logo. If I got an email with this new logo, I would think it could be a scam.

Looks cleaner, but boring and less fun. What is it with Microsoft and eBay ditching snazzy logos for boring flat fonty ones lately?

Tidosho said,
Looks cleaner, but boring and less fun. What is it with Microsoft and eBay ditching snazzy logos for boring flat fonty ones lately?

Exactly, but why does it have to be fun anyways?

rahvii said,

Exactly, but why does it have to be fun anyways?

Because people can emotionally relate with fun.

People don't emotionally connect with cold, business-like logos.

andrewbares said,

Because people can emotionally relate with fun.

People don't emotionally connect with cold, business-like logos.

Now, don't you think the colors are denoting "funness"?

Tidosho said,
Looks cleaner, but boring and less fun. What is it with Microsoft and eBay ditching snazzy logos for boring flat fonty ones lately?

Snazzy? You mean cheesy and cheap looking. The new logo's are beautifully clean and far easier to scan quickly.

Tidosho said,
Looks cleaner, but boring and less fun. What is it with Microsoft and eBay ditching snazzy logos for boring flat fonty ones lately?


not sure how much fun you get out of someones logo, but you really need another source of fun if you have to criticize their logo update for being less "fun"

Tidosho said,
Looks cleaner, but boring and less fun. What is it with Microsoft and eBay ditching snazzy logos for boring flat fonty ones lately?
They should all be using Jokerman font

Can someone explain something to me? I recently sold a laptop on eBay for $1400. eBay took $150 in fees and then on top of that, Paypal hit me with over $60 in fees! I thought eBay and Paypal were the same company! It seems like they are double dipping? Well I learned my lesson! Any alternatives besides Craigslist to eBay?

Yup, this is why I don't use eBay anymore for the high value items. Rather sell it on a forum marketplace to minimise losses, but it comes with risks. Hoping a better alternative turns up

JHBrown said,
Can someone explain something to me? I recently sold a laptop on eBay for $1400. eBay took $150 in fees and then on top of that, Paypal hit me with over $60 in fees! I thought eBay and Paypal were the same company! It seems like they are double dipping? Well I learned my lesson! Any alternatives besides Craigslist to eBay?

lol, that's why you should read the conditions before you sell? If I'm going to sell something I'm actually looking to recover money from I'll advertise it at a necessarily high price to cover the fees

JHBrown said,
Can someone explain something to me? I recently sold a laptop on eBay for $1400. eBay took $150 in fees and then on top of that, Paypal hit me with over $60 in fees! I thought eBay and Paypal were the same company! It seems like they are double dipping? Well I learned my lesson! Any alternatives besides Craigslist to eBay?

Selling a product on a marketplace costs money (Ebay). Accepting payment, charging a credit card, etc. Costs money (PayPal). I see no reason why the person selling the good wouldn't expect to incur these fees... It's a cost of doing business...

Not really. The blue and red variations are now on the same level of intonation as the green and yellow. Looks cleaner but I don't like the fact that they put the letters a bit too tight so that they cross over within a few pixels.