After 11 years, eBay made the first significant change to its feedback system with the announcement of Feedback 2.0. In addition to the standard positive, neutral and negative ratings, Feedback 2.0 will also provide four additional categories (Item as described, Communication, Shipping time and Shipping and Handling charges) which buyers can individually rate sellers on, out of 5 stars, called Detailed Seller Ratings (DSRs). According to eBay, the DSRs do not affect a seller's overall feedback score, but are there for reference. "We expect buyers to purchase from sellers who have high stars on the dimensions most important to them," said Brian Burke, Senior Manager, Global Policy Management for eBay. Other changes include the addition of the item title and selling price under each feedback entry on a seller's feedback page. Previously, only the feedback comment along with the feedback rating and item number were included. eBay plans to roll out Feedback 2.0 in Australia, Belgium, France, India, Ireland, Italy, Poland and the United Kingdom within the next few days. Feedback 2.0 will be launched in the United States this spring.
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