EMI music: DRM-free and coming to YouTube

YouTube has now inked deals with all four of the major music labels after signing an agreement with EMI. Users can watch music videos from EMI artists and can incorporate EMI music into user-generated content. "Working with YouTube under this agreement meets EMI's objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenues for our business and our creators. Through this agreement EMI Music and its artists will be fairly compensated for their work," said EMI's CEO, Eric Nicoli.

That compensation apparently includes some form of revenue-sharing when EMI music appears in user-generated videos. Financial details of the deal have not been disclosed. Despite the deal, EMI still has control over its content and can request that any of it be pulled from YouTube at any time. The label praised YouTube's reporting and analysis tools that make this tracking possible, calling them "industry-leading content management tools."

News source: Ars Technica

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