Evernote, Box executives warn developers not to avoid Windows platforms


Microsoft CEO Steve Ballmer with Windows devices, which Evernote and Box executives support.

Windows 8, Windows RT and Windows Phone 8 have been relatively slow to get major applications in their app stores, but executives from two well-known app creators say developers shouldn't ignore Microsoft's platforms.

At Business Insider's IGNITION Mobile conference on Thursday, executives from Evernote and Box said they've supported Microsoft's Windows platforms for a variety of reasons. One of those reasons, Evernote CTO Dave Engberg said, is that Windows Phone users consistently use their devices.

"The average revenue per user is more than it is for Android," he said, according to CITEworld, and later added that Windows Phone is "solidly in third place" in the smartphone operating system war, ahead of BlackBerry.

Engberg emphasized that creating second-rate HTML5 apps instead of native apps was a recipe for disaster, implying that users will notice when companies don't put their full effort into an app's development. Cross-platform HTML5 apps, he said, simply would result in a negative user experience.

Box COO Dan Levin echoed Engberg's comments about not ignoring Microsoft platforms. The enterprise market, he said, is still dominated by Windows.

"You'd be stunned at how many CIOs and IT people in places like Kansas City say that whatever Microsoft ships is the only thing they'll consider," Levin said. "We can't even have a conversation with a CIO that doesn't include Windows."

Microsoft's recently released platforms have slowly seen more support from major developers. Twitter, for instance, finally released its Windows 8 and Windows RT app earlier this month, a move that followed the company's massive overhaul of its Windows Phone app. Additionally, Pandora released its Windows Phone 8 app yesterday after a lengthy development.

Source: CITEworld | Image via Microsoft

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I love it when people write-off Microsoft, because it just shows you how ignorant people can be. They're a $263B company, and they don't matter??? Let them keep on ignoring WP8, W8, WinRT wile I make money on those platforms and laugh all the way to the bank

Though Microsoft made lots of mistake these years, I have seen good moves recently including their stream voice recognition and ms phone plan for end of the year or windows blue as well as cloud services. I bet next year is MS year. People will eventually come to Microsoft without any doubt. Apple will still remain luxury minority and android will be around too

Someone needs to slap them with a clue-by-four, and make them understand that they need to GET OUT while they can...

Metro/Modern development time == wasted investment

runningnak3d said,
Someone needs to slap them with a clue-by-four, and make them understand that they need to GET OUT while they can...

Metro/Modern development time == wasted investment

Let me guess, you're the director of development at a medium to large corporation with years of experience under your belt who's done proper market surveys? Or, just some bro on a news aggregation site?

MrHumpty said,
Let me guess, you're the director of development at a medium to large corporation with years of experience under your belt who's done proper market surveys? Or, just some bro on a news aggregation site?

Guess that, most director of development of a medium to large corporation with years of experience are concluded that Metro is a waste of time. Proof: the lack of quality software.

Brony said,

Guess that, most director of development of a medium to large corporation with years of experience are concluded that Metro is a waste of time. Proof: the lack of quality software.

I hate to break it to you but the modern interface is seeing plenty of applications from larger companies coming into the store. There are games popping up from Android and iOS gaming companies regularly. There are major properties releasing modern versions of the apps. I as a developer am roadmapping for a Modern release for two of my projects and most likely everything going forward.

In general, the concept that Modern will be ignored is ridiculous. There will be an amazing number of eyes on the modern interface within the year. Ignoring the property will be a sign of epic studipity especially since ports are so easily achieved and Microsoft's fees are so incredibly minimal.

I should admit, until Disney and Nickelodeon truely embrace the platform I'll be disappointed. Bring their properties to Modern and MS is a major player.

runningnak3d said,
Someone needs to slap them with a clue-by-four, and make them understand that they need to GET OUT while they can...

Look up the history of Evernote's Windows desktop client for Windows. This company is not happy with their past experiences on Microsoft platforms.

So if they're now saying that the Microsoft mobile platforms cannot be ignored, then you should believe them. It's not because they like Microsoft. What they're saying must really be true.

MrHumpty said,
I hate to break it to you but the modern interface is seeing plenty of applications from larger companies coming into the store.

MS think the opposite, specially they are trying to lure developers paying $100 x apps.

Why it is a bad idea to work for RT: awful interface, crappy market share, limited, not cross compatible, bad ROI, MVVM awfulness (binding madness) and finally, pays 1/3 to MS.

http://assets.sbnation.com/assets/1384167/yuck_imdone.gif

Brony said,

MS think the opposite, specially they are trying to lure developers paying $100 x apps.

Why it is a bad idea to work for RT: awful interface, crappy market share, limited, not cross compatible, bad ROI, MVVM awfulness (binding madness) and finally, pays 1/3 to MS.

http://assets.sbnation.com/assets/1384167/yuck_imdone.gif

lol. RT has only been on the market for six months. It has plenty of name brand apps, and that number continues to increase. It is cross compatible with Windows Phone 8. It has done nothing but go up. Do yourself a favor and think before you speak.

Brony said,
MS think the opposite, specially they are trying to lure developers paying $100 x apps.

Why it is a bad idea to work for RT: awful interface, crappy market share, limited, not cross compatible, bad ROI, MVVM awfulness (binding madness) and finally, pays 1/3 to MS.

http://assets.sbnation.com/assets/1384167/yuck_imdone.gif

There are plenty that need to make it to the Modern store. However, I believe they are going for app count which is warranted the way people gauge app stores.

But lets take your 'arguments' one by one

Awful Interface: The Modern interface is actually quite amazing. I believe it needs a kick in the pants from Windows Phone but if you think a grid of icons is mind blowing then I think you're going to be confused by a screen with useful information.

Crappy Market Share: Win8 is already close to iOS in web statistic reports. It stands to reason it will outnumber OSX shortly. But, regardless, it will have an enormous market share soon just by shear momentum provided by the Windows brand. Every property that isn't on Modern will be.

Limited: I don't even know how to respond to this one. One is to not produce Modern applications because of RT's inability to run tradition Intel compiled applications? You do realize that's a non-argument. Also, it's the full windows core, hardware just works... it's kind of liberating.

not cross compatible: I have no idea what you're talking about. I guess it passed for a valid thought in your mind though. Are you saying you don't understand the concept of creating library and reusing it multiple projects? You're just a terrible programmer I guess.

bad ROI: For whom? Build for Modern and the entire Windows 8 community is your audience. If you're a user the RT device is quite nice. As far as what people use tablets for it does well. More apps will seal the deal.

MVVM awfulness: Fancy yourself a developer? MVVM is very robust. However, if you choose not to use it you can. Those of us who are capable can avoid that all together w/o a problem, but for the simple applications that exist on touch devices it usually plays the role quite well.

pays 1/3 to MS: That is if you choose. Unlike Apple, you can make your Application free, and roll your own payment processing and pay MS nothing but your 99 dev license for your account. But of course that must have slipped your mind.

Spread your FUD you're really doing the world a favor, I promise.

I sure hope they get those Core Apps fixed and tweak the UI in blue so the platform can succeed on its own merits. Because right now they're looking and sounding kind of pitiful. smh.

It is a Windows vs Windows.

Devs are not avoiding Windows, devs are avoiding the RT/Modern/Store part of Windows. And the fews that are supporting RT, are charging an extra for the RT version.

Brony said,
It is a Windows vs Windows.

Devs are not avoiding Windows, devs are avoiding the RT/Modern/Store part of Windows. And the fews that are supporting RT, are charging an extra for the RT version.


i think that's the point.

Brony said,
It is a Windows vs Windows.

Devs are not avoiding Windows, devs are avoiding the RT/Modern/Store part of Windows. And the fews that are supporting RT, are charging an extra for the RT version.

No valid reason to avoid Metro. Evernote has quite a nice Metro app going, and it continually gets better.

ingramator said,
Don't worry they will wake up when they sniff piles of cash

The Metro app store may smell like piles of something but it's not cash.


The enterprise market, he said, is still dominated by Windows.

You'd be stunned at how many CIOs and IT people in places like Kansas City say that whatever Microsoft ships is the only thing they'll consider,"

Stunned? I thought it was common knowledge that Windows is the dominant OS in most businesses. And most MS shops will use MS software. Some use a mix. Depends on the business.


CTO Dave Engberg said, is that Windows Phone users consistently use their devices.

And iPhone/Android users dont? I know people on all platforms that either use their device a lot, or very little.

Not sure why he was stunned. Of course they aren't going to have a conversation that doesn't involve Windows and that's what consumer focused devs just don't seem to understand. If you don't support us now and give BS marketshare reasons you won't invest in us, we will remember later at work and at home (you hear that Intuit).

And iPhone/Android users dont? I know people on all platforms that either use their device a lot, or very little.
I think the point is that windows phone users (plural) consistently use their devices, as in the user base is consistent, not the individual is consistent.

I would agree, from what I can tell with my apps, the userbase is engaged and vocal, and loves to spend money. Especially more-so than on Android.

greenwizard88 said,
I would agree, from what I can tell with my apps, the userbase is engaged and vocal, and loves to spend money. Especially more-so than on Android.

On average, Android users make minimal use of their devices. This shows up in all the statistics -- in web-browsing stats, in app purchases, in app downloads, etc.

This is probably because Android is the default choice, so a lot of the users are not engaged users. When you walk into a cellphone store, you're confronted with dozens of Android phones. You'd have to be pretty insistent to walk out with a Windows Phone.

Whatever the reason, the effect on third-party software vendors is that a Windows Phone user is worth as much as 3-4 Android users. Plus, in a freemium model such as Evernote practices, it's the engaged users who bring in the revenues -- the casual users just stick with the free plan.

techbeck said,

Stunned? I thought it was common knowledge that Windows is the dominant OS in most businesses. And most MS shops will use MS software. Some use a mix. Depends on the business.

In the Reality Distortion Field that encloses Silicon Valley, everyone who is anyone uses a Mac.

Dashel said,
If you don't support us now and give BS marketshare reasons you won't invest in us, we will remember later at work and at home (you hear that Intuit).

Intuit put the Mint guy in charge of Quicken. He uses a Mac.

First thing he did was to hire some Mac developers and put out a Mac version of Quicken -- a product that sucks so much that it has a two-star rating on Amazon. This is even lower than the 2.5-star rating that Quicken for Windows gets.

TomJones said,
In the Reality Distortion Field that encloses Silicon Valley, everyone who is anyone uses a Mac.

You mean everyone that's anyone is trying to be seen using a Mac. Those of us that don't care if we're seen or not are doing real work on Windows PCs.

TomJones said,

Intuit put the Mint guy in charge of Quicken. He uses a Mac.

First thing he did was to hire some Mac developers and put out a Mac version of Quicken -- a product that sucks so much that it has a two-star rating on Amazon. This is even lower than the 2.5-star rating that Quicken for Windows gets.

I miss Money.....