EVGA Bans Sales of 'Offensive' XFX Graphics Cards in Germany

EVGA, a supplier of graphics cards and mainboards, has announced that Germany trade regulators ordered its rival XFX, a division of Pine Technology, to stop selling graphics cards that potentially insult EVGA as a company. In April, XFX began selling Nvidia GeForce 8600-series graphics cards inside packages that display an enraged dog with saliva containing the EVGA logo dripping outside its jaws. Even though the logotype could not be seen without special tools, several web-sites has discovered it and posted appropriate images on the Internet. According to a statement by EVGA, a Munich, Germany-based court finds that the product packaging infringes EVGA's rights and ordered XFX to stop selling products inside appropriate boxes in Germany.

In case XFX decides not to stop selling its graphics cards that potentially offend EVGA and infringe its trademarks, the company may be fined for €250 thousand (approximately $339.7 thousand) and its executives may even face a six month prison term. EVGA also asked German resellers to stop selling graphics cards that insult EVGA and promised to apply to courts of other European countries to ban graphics cards with offending images across the European Union.

News source: Xbit Laboratories

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36 Comments

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If you'd seen some of the crazy things they do with traffic cones, Crisco, and gas masks in their naughty movies, you'd know they're anything but smal-minded!

Wannabes can't fight like real men instead of businessmen. My evga fx5500 kicked the bucket within 8 months and I decided to go with XFX's products. My 7600GT has pleased me for already a year and it hasn't even started acting up.

well this was a perfectly rational move by EVGA.
it was a chance to hurt the competition, so why not?

there hasn't been a lot of cases like this because most people are smart enough to realized that things like this will get them sued... apparently, whoever did this in XFX isnt like most people...

and whats the point of putting it on there if nobody's ever gonna see it anyways?

Oh no, it offended EVGA, what is this world coming to. Its also pathetic that EVGA is making such a big deal out of it, when you can't even see it without "special tools".

XFX was obviously hoping people would find out and that it would create a storm of positive PR on the internet (otherwise it wouldn't have bothered) - EVGA is only protecting itself against viral marketing (read: sleaze).

I think that XFX hidden joke was funny original idea and EVGA is company of girlie sissies who don’t understand humour.

EJocys said,
I think that XFX hidden joke was funny original idea and EVGA is company of girlie sissies who don’t understand humour.

What a pathetic viewpoint - it's slander. It doesn't matter whether I, as an individual, think it's a funny idea... as a company you cannot behave like this. XFX has acted pathetically.

This is just pathetic. Prison time??? You've got to be kidding me. Just shows what a wonderful place Germany must be to live in. Let me guess, Hitler still runs the country.

daftperception said,
Hitler killed himself just to let you know.

You never know...him and Elvis really could be running Germany.

Chad said,

You never know...him and Elvis really could be running Germany.

Are you stupid?! It's definitely aliens in disguise! x)

Dunno about fired, but still, sorta inappropriate. This is the first time I've heard about actual product design incorporating a slam against a competitor though. Sorta makes me glad I switched out my xfx 6600GT for an evga 8800gts, other than the more obvious reasons.

Um, how exactly did EVGA do any banning here? Sounds like it was the German courts who did the banning.

It seems like there are more and more misleading (or simply incorrect) headlines here on Neowin.

obake said,
Um, how exactly did EVGA do any banning here? Sounds like it was the German courts who did the banning.

It seems like there are more and more misleading (or simply incorrect) headlines here on Neowin.


EVGA also asked German resellers to stop selling graphics cards that insult EVGA and promised to apply to courts of other European countries to ban graphics cards with offending images across the European Union.


close enough..

EDIT: Meh, EVGA didn't need to bitch about it but XFX didn't need to throw the EVGA name on their packaging. Simply a case of a schoolyard fight.

According to a statement by EVGA, a Munich, Germany-based court finds that the product packaging infringes EVGA’s rights and ordered XFX to stop selling products inside appropriate boxes in Germany.

I think that's meant to be inappropriate =)

Anyhoo, it's a shame some companies take this so seriously, it's just a bit of fun and doesn't really harm anyone.

give me a break, this is such a waste of time. it's just a little competitive jabbing. it's not like they are stealing trade secrets or anything. I swear companies complain about everything these days.

Not really. If Apple put out OS X cds with microscopic holographic images of Bill Gates getting raped by a 800 pound silverback gorilla, then it would be similar.

phantasmorph said,
Not really. If Apple put out OS X cds with microscopic holographic images of Bill Gates getting raped by a 800 pound silverback gorilla, then it would be similar.

I dont know, those commercials are complete jealous lies, at least if gates was getting raped it would be real.

A world without deceptive advertising.. let me see...

1. Everything would cost a lot more.
2. Radio would fail, or become a paid service like satellite radio. TV would have you pay a subscription for the service, and buy $3 episodes of each show.
3. Newspapers would be 1/3 of the size, and cost 3x as much.
4. All packaging would be flat grey, and the product and company name would be in black, 24pt Arial font.
5. Clothing would be bland, solid colours or patterns, and there would be no sense of fashion or popular trends.
6. You wouldn't know about deals or promotions, or even when and where certain products are avaliable.

Hm.. I'm not sure I like where this is going.

K3vlar said,
A world without deceptive advertising.. let me see...

1. Everything would cost a lot more.
2. Radio would fail, or become a paid service like satellite radio. TV would have you pay a subscription for the service, and buy $3 episodes of each show.
3. Newspapers would be 1/3 of the size, and cost 3x as much.
4. All packaging would be flat grey, and the product and company name would be in black, 24pt Arial font.
5. Clothing would be bland, solid colours or patterns, and there would be no sense of fashion or popular trends.
6. You wouldn't know about deals or promotions, or even when and where certain products are avaliable.

Hm.. I'm not sure I like where this is going.

Um...what exactly does this have to do with microscopic slams against competing companies being worked into product packaging?

phantasmorph said,
Not really. If Apple put out OS X cds with microscopic holographic images of Bill Gates getting raped by a 800 pound silverback gorilla, then it would be similar.
I painted that picture in my mind and I think it's funny. :P

chconline said,
Aren't Mac ads of the same nature? ;)

Just not as literal.

yes , but they are filled with truthiness.