Facebook granted trademark on the word "Face"

Facebook never ceases to make headlines, but this time it's not rolling out any new features or security updates. According to TechCrunch, Facebook has been granted the rights to trademark the word "Face."

Within three months, the social networking giant will need to fork over a fee to the patent office, fill out a Statement of Use, and use the trademark in its own form of commerce, in order to secure its rights. This means they're going to have to come up with some sort of telecommunication based Face-something in order to seal the deal. However, even so, this isn't one of those patents that covers all usage of the word--that would be completely absurd. The trademark will simply cover the use of the word "Face" with regards to:

"Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars.”

It's interesting to note that if Facebook get this trademark, Apple could possibly face legal issues with its video chat program, FaceTime. Facebook filed for the "Face" trademark back in August, but Apple definitely had FaceTime out the door before that. It's unclear if that would make a difference once the trademark is secured. That's going to require someone who actually knows something about patent/trademark law. Either way, Facebook got what they wanted.

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I can't remember how many years ago (8 maybe?) there was another social network site called FaceParty, and having done a quick search, it appears that the site is still going. Surely "Face" won't be granted trademark on the grounds that many others used it before they even existed?

The writer of this article is getting patents and trademarks mixed up. This happens a lot on neowin patents != trademarks

xXTOKERXx said,
hang on their used to be, and still is i think faceparty which was around long before facebook...

dumbfounded!


And there still is, I hope faceparty wins.

Did everyone just read the title and decide to comment, without reading the article?

They have trademarked the word Face with reference to telecommunication services. Nothing else. So, using the example from the article as well as an example in the comments section, Facebook might go after Apple's "Facetime" but they cannot go after a dictionary or someone that uses the word "face" in conversation.

Read people. You don't look as silly then.

Intrinsica said,
Did everyone just read the title and decide to comment, without reading the article?

They have trademarked the word Face with reference to telecommunication services. Nothing else. So, using the example from the article as well as an example in the comments section, Facebook might go after Apple's "Facetime" but they cannot go after a dictionary or someone that uses the word "face" in conversation.

Read people. You don't look as silly then.

You shouldn't have to even point this out to people. If they can't work this out for themselves, they're beyond help!

Spirit Dave said,

You shouldn't have to even point this out to people. If they can't work this out for themselves, they're beyond help!

Actually Apple could invoke "Prior Art" because they were using it before FB attempt to trademark it.........

Quite elementary......

Fritzly said,

Actually Apple could invoke "Prior Art" because they were using it before FB attempt to trademark it.........

Quite elementary......


I hope that is true... Not because I am a brainless Apple lover or a Facebook hater... But because Facebook is seriously trademarking something before they have a product to put the name on...

Fritzly said,

Actually Apple could invoke "Prior Art" because they were using it before FB attempt to trademark it.........
I hope that is true... Not because I am a brainless Apple lover or a Facebook hater... But because Facebook is seriously trademarking something before they have a product to put the name on...
Quite elementary......

Intrinsica said,
Did everyone just read the title and decide to comment, without reading the article?

They have trademarked the word Face with reference to telecommunication services. Nothing else. So, using the example from the article as well as an example in the comments section, Facebook might go after Apple's "Facetime" but they cannot go after a dictionary or someone that uses the word "face" in conversation.

Read people. You don't look as silly then.

But as others have said, they COULD go after Faceparty ..a similar [older] service to Facebook

I hope faceparty kicks their mother****ing arse.
FP had it first, fb, why don't you go and drown already? zukkerberg idiot wants to become the next google but take over the world, what an idiot.

how about friendface used by the it crowd people!!!

nooo the horror, i will never be able to see the old episodes again without paying facebook!

bitflusher said,
how about friendface used by the it crowd people!!!

nooo the horror, i will never be able to see the old episodes again without paying facebook!

LOL! I don't think this would count but good one!

[very] Sadly it makes sense for facebook's legal minions to avoid some future legal battle with someone else who patented the word for no other real reason than to sue facebook. The patent ofc & laws have clearly gotten out of hand... assuming I can even say that without violating someone's patent.

Orange Battery said,
In ten years time will we be able to use any word in the English language without getting sued?

LOL! +1! guess we 'll be making up our own word(play)s by then just like with the domain wars (most domain names are taken without contributing anything to the web - just parking domains - sad!)

Nice for them. They can request money from the creators of the movie Face-Off with Nicolas Cage, back in 1997. Possible if we count what we heard till now.

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