Facebook launches its own Instagram-like app

Facebook may have announced a deal to purchase Instagram for $1 billion close to two months ago, but that doesn't mean the company isn't working on its own photo sharing software. Indeed, Facebook has now launched its own stand alone app software, titled Facebook Camera, for iOS devices. It's now available to download from the iOS App Store.

The free app does many of the same things as Instagram's app, including allowing for people to put in special filter effects for their smartphone camera pictures. It can also let folks "like" and comment on the photos in the stream. An article on AllThingsD.com says that moving through photos in the Facebook Camera app is also much faster than using the regular Facebook app.

The app was not made with help by any of the team members at Instagram and it looks like the Facebook Camera app was in development long before the company decided it wanted to buy Instagram. The article speculates that once the Instagram deal becomes official, the two apps might be integrated in some way.

Source: AllThingsD.com/Image via Facebook/AllThingsD.com

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I don't normally upload photos to Facebook but this has multi photo uploads and you can apply filters to them if you want. I think it looks nice! Why its not part of a single Facebook app I'm not sure.

This app's UI is surprisingly good, and coming from Facebook that's saying something. The Messenger is also decent except when it stops sending notifications.

Does appear to use a WebView control hence the slight lag when navigating.

I'm happy with my clean Facebook on Windows Phone... no need for all those extra buttons, clunky interface and crap they keep pushing out.

threetonesun said,
So you can get Facebook, Facebook Messenger, and Facebook Camera apps? Brilliant.

Don't forget the Facebook pages app too

threetonesun said,
So you can get Facebook, Facebook Messenger, and Facebook Camera apps? Brilliant.

Yes, you could just use the Facebook app on its own or you could just install the messenger (and now camera) and use mobile web for posting / reading.
Lots of choice!

threetonesun said,
So you can get Facebook, Facebook Messenger, and Facebook Camera apps? Brilliant.

Facebook now has way too many features to justify just one app. Separate apps focussing on key functionality allow them to offer more while not making the main app too complicated, large, and possibly slower

Quigley Guy said,

Don't forget the Facebook pages app too

ohhh so thats why they decided to push out an update that had 3 extra buttons that ever one moaned about.

guess we can expect those to come back in an update or 3.

Calum said,

Facebook now has way too many features to justify just one app. Separate apps focussing on key functionality allow them to offer more while not making the main app too complicated, large, and possibly slower

I think you are probably right with this, and this is probably what they are thinking. When I first tried out the Facebook Messenger app I thought it was stupid and redundant to the Facebook app. Then they had a few updates, and now I think it is pretty awesome. I love the "mute" feature for conversations...actually the app is so well done it has replaced SMS for a lot of my friends.

Shadrack said,

I think you are probably right with this, and this is probably what they are thinking. When I first tried out the Facebook Messenger app I thought it was stupid and redundant to the Facebook app. Then they had a few updates, and now I think it is pretty awesome. I love the "mute" feature for conversations...actually the app is so well done it has replaced SMS for a lot of my friends.


I, too, first thought that, but then I realised the same as you

I didn't bookmark any links, so I can't source anything, but I remember reading a few years ago that Facebook was working on its own mobile OS and phone. Naturally, Facebook denied it.

Then someone else had a theory that they were indeed not working on a phone, but instead they were going to work on a suite of mobile apps with deep Facebook integration that could "replace," apps like a phone's SMS app, and camera. So it would seem like a phone OS, but not. Am I making sense? Well, anyway, it seems to be the direction Facebook are going in.

drazgoosh said,
Why is everything released on iOS first? Android has a much larger customer base and is also more open.

Android is harder to develop for due to fragmentation. Too many different devices with different specs. The iPhone is easier... it is just current model and previous model.

KayMan2K said,

Android is harder to develop for due to fragmentation. Too many different devices with different specs. The iPhone is easier... it is just current model and previous model.

Well not strictly true. It's "current model", "previous model", "2 generations away model".

drazgoosh said,
Why is everything released on iOS first? Android has a much larger customer base and is also more open.

I share your frustration, however the reason is because it's faster, cheaper and easier to develop for.

For paid apps, as far as I'm aware, the main reason is likely due to the fact that iOS users are much more likely to download and pay for an app than Android users, and even when you take into account the market share, the actual number is still higher.

testman said,
Well not strictly true. It's "current model", "previous model", "2 generations away model".

yes but the hardware is a set spec for eac generation of iphone/ios device.
with adroid you have many differnt spec devices and testing thins properly isnt one of facebooks good points. they just like to push out and let the customers report the issues and make them wait ages to address them.

testman said,
Well not strictly true. It's "current model", "previous model", "2 generations away model".

ok but its not like 150 random spec'd models..

not exactly sure what facebook is trying to do with this app...

(and no, not everything they do has to be related to the price of their stocks just because they're public now)

theyarecomingforyou said,

Currently Android users have been spared from this hipster nonsense, though inevitably that won't last for long.

Oh really, then obviously you haven't heard that Instagram is now on Android!!!

neo158 said,

Oh really, then obviously you haven't heard that Instagram is now on Android!!!

Ya but hipsters don't use android they use iphone because they're 'different'

theyarecomingforyou said,

Currently Android users have been spared from this hipster nonsense, though inevitably that won't last for long.

ok go play with your pepple shaped galaxy s 3

theyarecomingforyou said,

Currently Android users have been spared from this hipster nonsense, though inevitably that won't last for long.


lol WUT

CrisCr0ss said,

Ya but hipsters don't use android they use iphone because they're 'different'

iOS is pretty mainstream, hipsters are more likely to use WP.

Nice to see they were working on it well before buying Instagram. Merger later? I want to send Facegrams. (patent pending)

Will this boost the stock price? Nah.

ccoltmanm said,
Nice to see they were working on it well before buying Instagram. Merger later? I want to send Facegrams. (patent pending)

Will this boost the stock price? Nah.

Yeah, the purchase of Instagram was only to cripple the amount of competition their app would've faced.

Mystiia said,

Yeah, the purchase of Instagram was only to cripple the amount of competition their app would've faced.

If Microsoft did that now adays, they would get some Anti-Trust ****. But nah, it's facebook so it's k.

Xerax said,

If Microsoft did that now adays, they would get some Anti-Trust ****. But nah, it's facebook so it's k.

big difference between a mature market like microsofts and a brand new market like facebook photosharing apps..