Facebook revenues estimated at $1 billion for 2010

Facebook’s revenues could be up to an estimated $1.1 billion in 2010, according to insidefacebook.  Facebook is very tight-lipped about how much income the website generates, from advertising, gifts and other third-party deals, when the likes of Microsoft invested heavily into Facebook.

Facebook pulled in an estimated $150 million back in 2007, where that number double to an estimated $280 - $300 million in 2008, which again doubled in 2009, estimated between $600 - $700 million.  Experts can only speculate how much revenue Facebook earns each year, estimated at $1.1 billion for 2010.

However, Facebook is still a privately owned company, according to company officials the records are kept very private:

”Facebook is a private company, and we do not publicly disclose our financial results.  We understand there is a great deal of interest and curiosity in our past and potential financial performance.  However, external attempts to forecast revenue are fundamentally speculative and should be treated as such.  We’re focused on building our business to be successful over the long-term.”

Nicholas Carlson, from businessinsider, managed to gather some insight on Facebook’s financial records from sources close to the company.  None of the sources know exactly how much Facebook earns, but gave some estimates on how much it earned in 2009:

  • $125 million from brand ads
  • $150 million from Facebook's ad deal with Microsoft
  • $75 million from virtual goods
  • $200 million from self-service ads.
    Total: $550 million
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Maybe there are "click farms" in China, where millions of workers work 8-hour shifts around the clock, furiously clicking on every ad they see.

wemadeFOX.Devaztayta said,
Wow. How is that possible? do ads make that much money? no one even clicks on them..

indeed, it's mad! :O

wemadeFOX.Devaztayta said,
Wow. How is that possible? do ads make that much money? no one even clicks on them..

ur quite wrong..

wemadeFOX.Devaztayta said,
Wow. How is that possible? do ads make that much money? no one even clicks on them..
lol, yeah, a world as an ad clicker is quite far from my own, if I put it like that. It's even hard to picture. :S

they could at least use some of that money to make facebook BETTER? extremely slow servers, an uptime that gets trumped by their downtime, the sheer sluggishness it takes to load it at times... :(

Aquafox said,
they could at least use some of that money to make facebook BETTER? extremely slow servers, an uptime that gets trumped by their downtime, the sheer sluggishness it takes to load it at times... :(

I've never noticed any of that. Just saying, I only check facebook once or twice a day though. Can't remember the last time it was down, to be honest.

Aquafox said,
they could at least use some of that money to make facebook BETTER? extremely slow servers, an uptime that gets trumped by their downtime, the sheer sluggishness it takes to load it at times... :(

I completely agree. Half the time the page loads with the bottom half way up the page, or IE 'aborts' loading the page, or only the header loads.

Half the time facebook chat doesn't send the message.

Simply awful, especially for such a big site!

Profits in the internet world work in weird ways, Microsoft's online division which includes all their online assets (except Azure it's in the server division) recently made a loss of 1 billion USD.

thealexweb said,
Profits in the internet world work in weird ways, Microsoft's online division which includes all their online assets (except Azure it's in the server division) recently made a loss of 1 billion USD.

Microsoft have never really seemed to "get it" when it comes to the internet and online assets at all. They always seem to be playing catch-up, and rather poorly at that.

Edited by Serenity76, Mar 3 2010, 7:45pm :

thealexweb said,
Profits in the internet world work in weird ways, Microsoft's online division which includes all their online assets (except Azure it's in the server division) recently made a loss of 1 billion USD.

Wow, a loss of a billion, I hadn't realised it was that bad.

I wonder if facebook is actually making a profit now..

thealexweb said,
Profits in the internet world work in weird ways, Microsoft's online division which includes all their online assets (except Azure it's in the server division) recently made a loss of 1 billion USD.

Profits / loss should not be looked at simply in a huge multi division company. Often money is spent and invoiced etc. in certain areas for all sorts of reasons in a company.

What I mean is for a very simple example: if microsoft want to advertise "product XYZ" online, that money could come from multiple places - maybe a "general sales department", or an "internet department". I have no idea on the pros / cons in microsoft, but its typical business behaviour to deliberately spend money from certain places.