Facebook starts running ads on Zynga.com

Facebook is beginning to slowly and quietly expand their reach beyond their official website in terms of showing Internet ads. TechCrunch.com reports that today Facebook ads, as well as its controversial Sponsored Stories, are showing up on Zynga.com. It's the first time that Facebook ads have shown up on a third party website.

Zynga.com seems like a natural location for Facebook to run its first outside ads. Zynga's many Facebook-based free-to-play games have not only been a huge money maker for Zynga, they have also generated lots of revenue for Facebook as well. The ads show up on the right side of the Zynga.com website. They appear just like the ads that show up on Facebook, with the small addition of a Facebook logo and the word “Sponsored” next to it.

This appears to be the first sign that Facebook could be planning to launch its own offsite ad network in the near future, similar to what Google has created. Google's ads create a ton of revenue for the company and if Facebook is successful in its own third party ad plans, it could be a huge rival to Google, as well as others, in the Internet advertising space.

Source: TechCrunch.com

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3 Comments

And so it begins...

One would assume that Facebook ads on a 3rd party website would have access to all your Facebook data, leading to far more relevant ads than Google AdSense which is just based on words on a page.

They are just doing it because Zynga shares dropped after the Facebook IPO. Now hovering at only $6. Was $15 in March.

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