Fan's reimagined Apple logo becomes viral hit

There have been a ton of tributes, remembrances and praise for Apple's founder Steve Jobs over the past 24 hours. But none of them have had quite the impact than the tribute that a 19 year old Hong Kong student created for Jobs, who passed away on Wednesday at the age of 56. Reuters reports that Jonathan Mak's redesign of the Apple logo to incorporate the silhouette of Jobs has now become a viral hit on the Internet.

Mak actually created the logo design last August, when Jobs announced he was departing Apple as its CEO. But after Apple announced that Jobs had died on Wednesday the design was picked up by Internet web sites and became a way for people to display their feelings for the loss of Jobs. Mak said, "Originally, I was going to put a black modified logo against a white background. It just didn't feel somber enough. I just wanted it to be a very quiet commemoration. It's just this quiet realization that Apple is now missing a piece. It's just kind of implying his absence."

Mak's design has generated so much interest that some people are now selling caps and t-shirts with his reimagined logo on eBay. Mak said he is "both excited and terrified" about the attention his work has generated. He even said that he has received some kind of job offer today after the logo went viral. So far Apple has not commented on Mak's redesign of its logo.

Image via Apple/Jonathan Mak

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38 Comments

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cralias said,
People won't let the man go...

Yea, same Thing when Michael Jackson left, all his music and videos were playing almost all the time. But i am starting to feel there is just To Much hitting the net. Same i felt with MJ, yea he did alot, but let him rest in peace already

NewK said,
Just a matter of time before apple sues him...

If he personally doesn't profit from it, they may let it be viral on it's own.
It's more positive viral media then negative.

NewK said,
Just a matter of time before apple sues him...

Apple won't sue him. It'd be the worst thing for them to do given the situation and response to it.

WickedScribbler said,
Oh for the love of cultism. Just let the man's body rest in peace.

It's something you see everywhere these days. It's as if people desperately need to be a part of something, anything. Doesn't matter what really, just as long as they can jump on board.

Jesus, it's like the JFK assassination. I wonder when the conspiracy theories will be published (It was "The Corporations" that killed him! The Corporations!). Like all contemporary conspiracy theories, I'm sure they'll be written on Macs.

Skwerl said,
Jesus, it's like the JFK assassination. I wonder when the conspiracy theories will be published (It was "The Corporations" that killed him! The Corporations!). Like all contemporary conspiracy theories, I'm sure they'll be written on Macs.

No it was the PC that kkilled him.

Skwerl said,
Jesus, it's like the JFK assassination. I wonder when the conspiracy theories will be published (It was "The Corporations" that killed him! The Corporations!). Like all contemporary conspiracy theories, I'm sure they'll be written on Macs.

i heard that he wanted to start giving iphones away for free so apple fought back.. its a self fulfilled AI

Shouldn't that "last August" be "this August" or just "in August"?

Also while it's a cool design this doesn't quite seem like front page material...

Stetson said,
Shouldn't that "last August" be "this August" or just "in August"?

Also while it's a cool design this doesn't quite seem like front page material...

I like it and think Apple should really consider using it, with permission of course. As for your August comment, it's been bugging me too. It should just read in August. It's not last August because that would mean he's referring to August 2010.

Stetson said,
Shouldn't that "last August" be "this August" or just "in August"?

Also while it's a cool design this doesn't quite seem like front page material...

I dunno what world you live in... but the last august I experienced happened in 2011.

dogmai79 said,

and think Apple should really consider using it, with permission of course.

Naaah, they are just going to sue him.

Fedr0 said,

Naaah, they are just going to sue him.

LOL im pretty sure apple has ever dimension of steve jobs patented.. like his glasses or something

nominak said,

I dunno what world you live in... but the last august I experienced happened in 2011.

"last august" is wrong as it implies referral to the august of the previous year.

AFineFrenzy said,
"last august" is wrong as it implies referral to the august of the previous year.

last    [last, lahst]
adjective
1. occurring or coming after all others, as in time, order, or place: the last line on a page.

So 'last August' would be the one that occurred this year, as it is the most recent. Very simple. Don't overcomplicate things.

theyarecomingforyou said,

last    [last, lahst]
adjective
1. occurring or coming after all others, as in time, order, or place: the last line on a page.

So 'last August' would be the one that occurred this year, as it is the most recent. Very simple. Don't overcomplicate things.


An usual way to interpret "last August" would be "August of last year" (at least in some countries). For me "last August" implies August 2010.

theyarecomingforyou said,

last    [last, lahst]
adjective
1. occurring or coming after all others, as in time, order, or place: the last line on a page.
According to that definition, you'd have to know when the end of the world is to know when last August was.

theyarecomingforyou said,

last    [last, lahst]
adjective
1. occurring or coming after all others, as in time, order, or place: the last line on a page.

So 'last August' would be the one that occurred this year, as it is the most recent. Very simple. Don't overcomplicate things.

No. What you're saying is that in order to use the term "last," you have to have at least two of something (the first and last, respectively). As such, August 2011 would be the former, and August 2010 would be last. Moreover, the term "last" when used in the sense of time (i.e. "last Monday") refers to the larger scale (in my example, the week; in the case of this argument, the year).