Firefoxes are real, Mozilla has some

Mozilla has launched a new marketing approach to promote their upcoming release of Firefox 4. The company has been adopting red pandas at the Knoxville Zoo and putting live webcams up to let users all over watch the browser's mascot at play. Anyone can watch at a site Mozilla calls Firefox Live.

Red panda and firefox are are colloquial names for the same animal, and the red panda just happens to be the only kind of its species known to the world. Mozilla has set up six webcams featuring the animals. Three are cub cams: 360 cute, Frolic, and Snuggle, two belong to their parents Snooze and Gnaw, and the last to their aunt, Chillin. All of the red pandas live at the Knoxville Zoo via sponsorship from Mozilla.

Mozilla has also created fun ways to get involved by giving the cubs new treats, such as a newly-earned jungle gym after a certain number of downloads, and launching a Cub Naming Contest that allows anyone to submit a name for the animals. If the cubs don't seem to be prancing around at the moment, @cubcaretaker on Twitter wants to remind you that "the cubs are extra active & entertaining after they’ve been fed, usually around 9 a.m., 12 p.m. and 4 p.m. EST."

Mozilla has done more here than to just adopt a few red pandas and place them up on the web, they also are helping to support the wild red panda which are almost extinct in the western portion of their range. Mozilla links to the Red Panda Network, which will let one support wild red pandas and "adopt" them.  Alternatively, one can help support the Knoxville Zoo where the cubs on cam are located and live.

Thanks to Mephistopheles for the tip!

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It says they have a bed of soft cushy pillows, but from the looks of things they've had more fun destroying the pillows than sleeping on them, lol.


Mozilla has done more here than to just adopt a few red pandas and place them up on the web, they also are helping to support the wild red panda which are almost extinct in the western portion of their range. Mozilla links to the Red Panda Network, which will let one support wild red pandas and "adopt" them. Alternatively, one can help support the Knoxville Zoo where the cubs on cam are located and live.

Supporting an endangered animal and promoting your product at the same time. win win

techbeck said,

Supporting an endangered animal and promoting your product at the same time. win win

What do they have against giant pandas? Don't they deserve saving too?

brianshapiro said,

What do they have against giant pandas? Don't they deserve saving too?

haha, well I am sure the giant pandas have their fare share of supporters as well

brianshapiro said,
What do they have against giant pandas? Don't they deserve saving too?

Only a species that breeeds indiscrimanently deserves saving. Last I heard, getting a giant panda to breed is like putting a fat person in a smart car.

who cares if the webcams wont switch over it obly for the purpose of enjoyment for all the faithful firefox users

Setting up a bunch of web cams in some random zoo where they have red pandas will definitely make me switch from Safari 5 to Firefox 4.

Oh wait, no it won't because it has absolutely nothing to do with the quality of the product itself.

.Neo said,
Setting up a bunch of web cams in some random zoo where they have red pandas will definitely make me switch from Safari 5 to Firefox 4.

Oh wait, no it won't because it has absolutely nothing to do with the quality of the product itself.


We'll miss you.

John Freeman said,

We'll miss you.

Are you part of the Mozilla foundation and an active Firefox developer?

.Neo said,
Setting up a bunch of web cams in some random zoo where they have red pandas will definitely make me switch from Safari 5 to Firefox 4.

Oh wait, no it won't because it has absolutely nothing to do with the quality of the product itself.

It's a marketing ploy, pure and simple. With 12000 votes on the homepage (Never mind those who didn't vote) it clearly works to some degree. I'm assuming you've never heard of marketing that isn't directly related to the product...welcome out from under your rock

.Neo said,
Setting up a bunch of web cams in some random zoo where they have red pandas will definitely make me switch from Safari 5 to Firefox 4.

Oh wait, no it won't because it has absolutely nothing to do with the quality of the product itself.

Like this has not happened before by A LOT of companies. Like the geico gecko. Gecko has nothing to do with car insurance but it works for them since it sounds like geico.

.Neo said,
Setting up a bunch of web cams in some random zoo where they have red pandas will definitely make me switch from Safari 5 to Firefox 4.

Oh wait, no it won't because it has absolutely nothing to do with the quality of the product itself.


You must be rad at parties.

Northgrove said,

You must be rad at parties.

Actually I am. But then again, I have more going on in my life than the Firefox browser alone. It didn't cross my mind to bring up Firefox when I was dancing and flirting in the club Saturday. Crazy huh? I know!

Also, I just love the originality of your post!

techbeck said,

Like this has not happened before by A LOT of companies. Like the geico gecko. Gecko has nothing to do with car insurance but it works for them since it sounds like geico.

Where in my post did I say Mozilla is the only company trying out publicity stunts like this? All I'm saying is that I'm not falling for it as it has absolutely nothing to do with the quality of their product(s). I would feel the same way if company X, Y or Z is involved.

Edited by .Neo, Dec 8 2010, 9:41pm :

Kaemon said,
I want one! I saw these in the Chicago Zoo, my friend wanted me to take one...lol
i'd like one too, but that would be one expensive pet

I'm gonna go ahead and say that the "fox" on the firefox icon looks nothing like a red panda..looks more like a fox to me

APAstyle said,
I'm gonna go ahead and say that the "fox" on the firefox icon looks nothing like a red panda..looks more like a fox to me

^ this. Just because the red panda "looks like" a fox doesn't mean that it's a fox...

i think they just want props, so they are adopting an endangered animal that they just found out has the same name as one of their products

APAstyle said,
i think they just want props, so they are adopting an endangered animal that they just found out has the same name as one of their products

Lucky animals though!

APAstyle said,
so they are adopting an endangered animal that they just found out has the same name as one of their products
Yeah, sure, it's taken years for anyone to notice Firefox sounds like Firefox. Oh no wait, they've known it since they chose the name.

qdave said,
These things are not too attractive.

It is what it is. A fox is a dog with a prettier tail, just like a Squirrel is a rat with a prettier tail.
Just because it cute, doesn't chamge what it is.

Fox's are just smaller coyotes.