First AT&T Windows Phone 7 adverts emerge

Microsoft accidently published two new Windows Phone 7 adverts this weekend.

The original videos have since been removed from the software giants YouTube channel but the folks at Wmpoweruser were able to re-upload them for all to see. Both adverts feature the HTC Mondrian on the AT&T network.

Both adverts focus on the theme of Windows Phone 7 showing end users "the stuff you need". The commercials are based on real life scenarios where phone users are so engrossed in their phone that they forget their surroundings. Both are comic and can be seen below.

Microsoft has still not officially confirmed when Windows Phone 7 devices will be available in stores. Microsoft recently released the final build of Windows Phone 7 to manufacturing and claimed the company is "ready". Terry Myerson, Microsoft's Corporate Vice President of Windows Phone engineering said the company is just getting started. "This has been one of the most incredible product development efforts I’ve ever been a part of" said Myerson. Microsoft workers celebrated the RTM news with an iPhone and BlackBerry funeral at the Microsoft Campus in Redmond.

The software giant also demonstrated its support for Twitter and YouTube on Windows Phone 7, features that were absent in preview versions of the OS. Microsoft also announced that Zune services are going international for Windows Phone 7 launch. The company will hold an open house event in New York City on October 11 where company officials are expected to detail worldwide launch plans.

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I read on another site that the Windows Phone 7 won't even support tethering. That right there is a deal breaker. I work on the road and tether my Nexus One to my laptop all the time. Why is MS releasing an outdated phone OS, pathetic!!!! I love Windows 7, it seems like MS is not with it when it comes to a mobile OS.

paesan said,
I read on another site that the Windows Phone 7 won't even support tethering. That right there is a deal breaker. I work on the road and tether my Nexus One to my laptop all the time. Why is MS releasing an outdated phone OS, pathetic!!!! I love Windows 7, it seems like MS is not with it when it comes to a mobile OS.

When Google first release Android, it too lack tethering when the iPhone already have it. Shouldn't you blame Google too?

day2die said,

When Google first release Android, it too lack tethering when the iPhone already have it. Shouldn't you blame Google too?

Unfortunately when you introduce a new product on the market the potential buyers will compare it with what the competitors are selling at the same time not previously.

Apple was such a success because it was a game change; now it is showing its age but nevertheless justify WP7 shortcoming with statements like "the iPhone missed this and that when it was launched" makes no sense whatsoever.
Said that I like very much the new UI and I hope that in V2 or 3 MS will realize that a "Walled garden" strategy is a failure and will eliminate restriction like "no cab install" and syncing only through Zune interface.

It's so/so mehh hate the next button which taking much of the space for nothing...iPhone/Android ftw if you compare

"Microsoft workers celebrated the RTM news with an iPhone and BlackBerry funeral at the Microsoft Campus in Redmond."

Notice how they won't dare talk any crap against Android... Because they KNOW that they don't stand a chance in overtaking that market. LOL

The only reason MS has a shot in actually competing against the iPhone...is because Android has pushed the iPhone OS back into submission.

Far be it from any company like MS to give any credit to the Open Source community, though... But they know the truth. Deep down.

The iPhone's only real chance at this point is to be a little more open with their iPhone OS. OH... And maybe Steve Jobs could quit being such a dick to Apple's customers. THAT could help. (Media exaggeration aside, of course...)

[See: http://news.softpedia.com/news...Leave-Us-Alone-156999.shtml <---- Be sure to click the picture at the link to see the student. ]

HOW does a man deny a pretty face like that, anyway? You'd have to be just about ga...er... Nevermind. LOL

Anyway... I add that MS's little 'funeral' was actually an event performed in very poor taste and disgust to most of us IT folk. My friends/co-workers only shook our heads in further disbelief at MS's idiot candor. They never fail to amaze us at how unrealistic their expectations are. Just like when the Zune came out. It was supposed to kill the iPod.

Several years later... Not even CLOSE. I still have my iPod Touch and love the damn thing. Despite the Apple logo on the back.( Yeah. I point out Apple's customer service problems... But it doesn't mean that they don't make a good product.)

I'm just sayin'...

Anyway... I add that MS's little 'funeral' was actually an event performed in very poor taste and disgust to most of us IT folk. My friends/co-workers only shook our heads in further disbelief at MS's idiot candor. They never fail to amaze us at how unrealistic their expectations are. Just like when the Zune came out. It was supposed to kill the iPod.

The zune did relatively well in the US market. And it wasn't designed to "kill" the iPod, it was designed to compete against it.

As for the funeral thing, its a joke. Unless you're the owner of Blackberry / Apple, there is no poor taste and it shouldn't disgust you.

Nice adverts. Especially the first. God I hate people who are sucked right into their phone all the time. Catchy tune too. One thing thats always worked well for Apple was having a catchy tune. Keep it up MS, you might have a shot!

onTh said,
What happened to the sense UI?

HTC decided that the original Sense design is completely out of character with WP7 and left it out while HTC will redesign Sense.

I like how the people hub consolidates all your contact activity.
Anyways, these ads (with a little more production) wll be good. It has a new and refreshing message very much like the WP7 design philosophy. kudos to att.

The first one reminds me of Alton Towers (Theme Park in the UK) as they use that theme music for the adverts.

Back to the topic... Cool looking ads and phones!

Glad to see I'm not missing anything. You've got to hand it to MS though, they somehow make the corniest, cheesiest, and most irritating adverts around. I think I can safely say this will be another epic failure like the Kin hehe.

LoveThePenguin said,
Glad to see I'm not missing anything. You've got to hand it to MS though, they somehow make the corniest, cheesiest, and most irritating adverts around. I think I can safely say this will be another epic failure like the Kin hehe.

Don't worry though. Bing is cutting into Google's market share. Pretty soon, Google's air supply will be cut.

Pretty bad compositing job in the second add. The tracking was botched, you can really see that the phone UI doesn't follow the movement of the phone correctly. Also, the arrow in one of the close-up shots looks pixelated. There's other issue with the clip, but whatever, pretty bad as it is.

djesteban said,
Pretty bad compositing job in the second add. The tracking was botched, you can really see that the phone UI doesn't follow the movement of the phone correctly. Also, the arrow in one of the close-up shots looks pixelated. There's other issue with the clip, but whatever, pretty bad as it is.

Agreed.

djesteban said,
Pretty bad compositing job in the second add. The tracking was botched, you can really see that the phone UI doesn't follow the movement of the phone correctly. Also, the arrow in one of the close-up shots looks pixelated. There's other issue with the clip, but whatever, pretty bad as it is.

Maybe you've forgotten that these clips are not officially released!

Poor advert, MS needs to change advertising agency, nothing on it promotes the phone or gives me interest to get one,

Missed the 2nd one, thats better atleast it gives insite into the phone

evo_spook said,
Poor advert, MS needs to change advertising agency, nothing on it promotes the phone or gives me interest to get one,

Missed the 2nd one, thats better atleast it gives insite into the phone

actually Windows Phone 7 doesn't need ads. WP7 talks for itself can't waitttt to hav 1

I don't have any problem getting what I need right away on my iPhone. I don't really know who they're picking on, but my best guess would be RIM.

Elliott said,
I don't have any problem getting what I need right away on my iPhone. I don't really know who they're picking on, but my best guess would be RIM.

These are AT&T commercials. I think they are being decisively vague on who they are picking on.

But, come on, there is no way to see an "overview" of facebook status updates, new emails, rss feeds, etc etc etc on one screen on the iPhone (unless you Jailbreak). I don't need the feature, but some kind of lock screen gadget/widget support would be nice...

I'd like to see how well this works on the network and with battery life. How often are all those Windows updating?

Shadrack said,

But, come on, there is no way to see an "overview" of facebook status updates, new emails, rss feeds, etc etc etc on one screen on the iPhone (unless you Jailbreak). I don't need the feature, but some kind of lock screen gadget/widget support would be nice...
RSS feeds, no, but I can see my Facebook notification count, new emails, new IMs, new SMSes, missed phone calls, etc. on one screen. They're just counts, but that's no different than what WP7 is doing.

Elliott said,
RSS feeds, no, but I can see my Facebook notification count, new emails, new IMs, new SMSes, missed phone calls, etc. on one screen. They're just counts, but that's no different than what WP7 is doing.

You're right.. its just numbers in large boxes. I had thought it was at least textual summaries of the new content accessible without opening the app. *shrug*

I really liked LockInfo available for Jailbroken iphones.

I wonder why "that poor guy" (see ad 2) is always a white straight male? Why not a black lesbian? Old disabled gay?

lexp said,
I wonder why "that poor guy" (see ad 2) is always a white straight male? Why not a black lesbian? Old disabled gay?
How did you manage to identify that he wasn't disabled or gay?

lexp said,
I wonder why "that poor guy" (see ad 2) is always a white straight male? Why not a black lesbian? Old disabled gay?

They are advertising directly at people who sympathize with that white guy. When it comes to smart phones white guys on AT&T probably make the largest market.

lexp said,
I wonder why "that poor guy" (see ad 2) is always a white straight male? Why not a black lesbian? Old disabled gay?

Because "That poor black man" could be considered racist maybe?

lexp said,
I wonder why "that poor guy" (see ad 2) is always a white straight male? Why not a black lesbian? Old disabled gay?

Their San Francisco ads will feature shirtless gay men. However, it won't do anything but catch their eye and then they'll look back at their iPhones. It's a rare site to see a gay man without an iPhone in SF.

Maybe the videos are removed because they aren't final yet? What are the dots on the phone in the first video at 0:58-1:00?

Phil_123 said,
What are the dots on the phone

They are still editing video. They never show the phone running in an advertisement, no one does. They have a black screen with dots for the corner and centre and then edit it after the filming, adding the WP7 interface on top.

P

Phil_123 said,
Maybe the videos are removed because they aren't final yet? What are the dots on the phone in the first video at 0:58-1:00?

Those videos are complete. It fits in the 1 minute window for TV ads. Some and most commercials are 30 seconds.

david said,
P

Those videos are complete. It fits in the 1 minute window for TV ads. Some and most commercials are 30 seconds.

I doubt they're complete. In the second one, the WP7 screen was horribly added in. If they actually broadcast that on TV, then that will be terrible.

The second one can't be broadcast ready though, the part where they show the screen doesn't look ... right, the shadows of the finger plus the way the screen is show look like it was pieced together.

Still, the 'glance and go' concept may be an interesting one to go with. That and if they get the carriers to have some phones setup in store, functioning w/ some actual person's information somehow, I think that'd show off the phone great to new people.

clindhartsen said,
The second one can't be broadcast ready though, the part where they show the screen doesn't look ... right, the shadows of the finger plus the way the screen is show look like it was pieced together.

Still, the 'glance and go' concept may be an interesting one to go with. That and if they get the carriers to have some phones setup in store, functioning w/ some actual person's information somehow, I think that'd show off the phone great to new people.

Exactly, that video looked like someone made it in an hour. And why the odd accent? Are they the UK ads?

andrewbares said,

Exactly, that video looked like someone made it in an hour. And why the odd accent? Are they the UK ads?

That as well, it doesn't make sense unless it showed a UK carrier on there. They are an interesting ad idea, but it doesn't look finished, maybe purely conceptual, early ideas or something.

I think the videos are well made (at least they're not cheesy like most MS ads), especially the first one but I was a bit surprised by the way they are targeting this. I thought in the first video all those people were all enthralled by their windows 7 phone (and that would have been a good advert imo), so I was a little miffed by the ending.

I can see their point about "glance and go" but people want to engage with their phones and have high levels of content and interaction - this is what the smartphone revolution is all about. People don't want "dumbed down" phones so I think MS need to be careful to also market all the apps/marketplace stuff and how the new OS can do more things than just the new homescreen and make calls.

Not too shabby. I've always loved Windows Mobile's "Today" area to show me stuff right up front. The idea that i gotta use an app for that (pun intended) is annoying (sometimes).

Android has Widgets at least so i can get lots of stuff done on the main screen without hunting for an app. Check calendar, check weather, facebook stuff all right there.

SHoTTa35 said,
Not too shabby. I've always loved Windows Mobile's "Today" area to show me stuff right up front. The idea that i gotta use an app for that (pun intended) is annoying (sometimes).

Android has Widgets at least so i can get lots of stuff done on the main screen without hunting for an app. Check calendar, check weather, facebook stuff all right there.

The tiles serve as psuedo widgtes. They can't do everything but they can serve the same purpose. A weather app will be able to display the temp and conditions but a twitter app would only allow you to display the amount of unread tweets.

dave164 said,
Looks awesome That kind of campaign will get a lot of people talking I think.

If it's anything like the UK windows 7 campaign, then I think it'll annoy the vast majority of the population.

LoveThePenguin said,

If it's anything like the UK windows 7 campaign, then I think it'll annoy the vast majority of the population.

It might help if you actually watch the commercial.

That's what I (so far) love about WP7, the glance and go as they said. I hate having to unlock my iPhone just to see if I have emails.

It still has a lock screen but when I saw demos that showed it, even with a pin it is extremely fast getting to the start screen which I'm happy about because the Zune HD takes forever when using a pin.

Electric Jolt said,
It still has a lock screen but when I saw demos that showed it, even with a pin it is extremely fast getting to the start screen which I'm happy about because the Zune HD takes forever when using a pin.

The unlock screen shows missed calls, unread emails, next appointments, etc

Bengal34 said,

The unlock screen shows missed calls, unread emails, next appointments, etc

How is that new and fresh to the market though? My iPhone can show me what missed calls I have, alert me to new emails, and remind me about appointments. Do you mean it shows it all in one glance on the lock screen because I have not seen it in any demos unless I haven't looked hard enough.

(note to those who can't tell if a comment is sarcastic or not ---> comment is not sarcastic, and also, I'm asking serious questions, not mocking wp7 in any way)

Electric Jolt said,
Do you mean it shows it all in one glance on the lock screen because I have not seen it in any demos unless I haven't looked hard enough.
Yes, it shows you on the lock screen.

"The lock screen on Windows Phone 7 shows the date, time, upcoming appointments and any missed calls or new messages. You can also set a password for the lock screen." via http://m.zdnet.com.au/windows-phone-7-preview-339304673.htm

Electric Jolt said,

How is that new and fresh to the market though? My iPhone can show me what missed calls I have, alert me to new emails, and remind me about appointments. Do you mean it shows it all in one glance on the lock screen because I have not seen it in any demos unless I haven't looked hard enough.

(note to those who can't tell if a comment is sarcastic or not ---> comment is not sarcastic, and also, I'm asking serious questions, not mocking wp7 in any way)


My iPhone does not show me emails. Yes, it has a pop up for texts and missed calls. It will also display a calendar event if it has a trigger set to it. If I leave my phone on the desk and then come back to it the only way to know if I have a new email is to completely unlock it and see if I have a number over the mail icon.

thealexweb said,
In the second video what is the phone that the man is using? I'm curious to know which phone MS is trying to mock.

everything else i imagine

thealexweb said,
In the second video what is the phone that the man is using? I'm curious to know which phone MS is trying to mock.

Yeh but between the two videos it appears to be a generic phone there showing again and again.

thealexweb said,

Yeh but between the two videos it appears to be a generic phone there showing again and again.

Annnd does it really matter? You'll probably never see anything more than just the camera on the back as they cover the whole phone with their hands during all the ads they air. What are you trying to do anyway? Start some flaming war and encourage news articles about what phones Microsoft is mocking? Seriously? Why not actually try enjoy what Microsoft is putting out there...

thealexweb said,
In the second video what is the phone that the man is using? I'm curious to know which phone MS is trying to mock.

It doesn't matter. The point of the ad is that you get the top tasks done fast with the Windows Phone 7 UI.

Electric Jolt said,

Annnd does it really matter? You'll probably never see anything more than just the camera on the back as they cover the whole phone with their hands during all the ads they air. What are you trying to do anyway? Start some flaming war and encourage news articles about what phones Microsoft is mocking? Seriously? Why not actually try enjoy what Microsoft is putting out there...

remain calm, I was only curious what phone it was, you didn't have to go on a rant.

thealexweb said,
In the second video what is the phone that the man is using? I'm curious to know which phone MS is trying to mock.

It's like just meant to look like a universal 'other brand' phone, which would include Android, but it's a stab at Apple as well. It's like any ad, you aren't gonna have some guy hold a phone w/ an Apple logo hanging out on a MSFT ad, would you?

thealexweb said,
In the second video what is the phone that the man is using? I'm curious to know which phone MS is trying to mock.
Blackberry 9800 for sure so there tryin to snap at the canadians. Still buyin wp7

thealexweb said,
In the second video what is the phone that the man is using? I'm curious to know which phone MS is trying to mock.

Probably a guy trying to do copy/paste on a windows 7 phone.

LoveThePenguin said,

Probably a guy trying to do copy/paste on a windows 7 phone.

Don't worry though. I will be playing Xbox Live while you are trying to do copy and paste on your Android.

thealexweb said,
In the second video what is the phone that the man is using? I'm curious to know which phone MS is trying to mock.

It's a BlackBerry Bold 9000. That model is the only one to feature a silver rectangle around the back camera.

/As opposed to a front camera of course.

flashnuke said,
The phone and UI is ugly no need to be a fan boi of such to realize that
Nah... It's simple. It's a phone, not a desktop.

I love it!

Mr aldo said,
Nah... It's simple. It's a phone, not a desktop.

I love it!

Ah yes... Windows 7 Mobile. Designed for the simpletons who aren't capable of understanding the more complex nature of a REAL phone.

I'm not even a fan boy. I've used WinMo for YEARS. Unfortunately, I've become quite tired of re-flashing my WinMo phones due to OS performance deterioration you get after installing a few programs and reconfiguring a few simple things.

After MONTHS of research of all mobile platforms and comparing them... I just (in the last week) switched to Android with the Samsung Fascinate.

It doesn't even run Froyo (2.2) yet...and it's the most powerful phone on the market. Can't wait for Froyo to come out! I can't even imagine the phone running faster and doing MORE than it already doeS...short of Verizon upgrading some towers in my smaller 29,000 population city a little west of Omaha... Otherwise I get AWESOME network performance in Omaha proper.

My WinMo phone NEVER performed even HALF as fast as this. (Hardware taken into account.)

I had considered the iPhone 4... But there are far too many restrictions and the hardware is just NOT as good. (The only thing about an iPhone 4 that's got the market is it's actual screen resolution. But everything else looks damn good enough as it is.)

With the Open Source nature of the phone... I can do whatever I want to it.

Now... WHY would you pick such a simple-minded phone over that? Honestly? The phone and the interface are ugly as all hell. Just looking at it makes me feel like I'm playing some convoluted game of Four Square... Just like back in the elementary school days on the recess grounds.

It's time to grow up, folks. These commercials are actually unrealistic and stupid. People will still drive with their phones on their ears. Hell... They'll still read their news on their WinMo phones while pi$$ing in the urinal.

WinMo sucks. iPhone OS is good but restrictive. I group iPhone OS with Android in many respects...but until Apple can learn to just let us be and do what WE want to do with the device that WE OWN...

Android for the win. All the way. There is no going back for me after only a week of ownership.

@Cyryl The Wolf
Okay, first off, it isn't Windows Mobile 7... It is Windows Phone 7

Also, Windows PHONE 7 is completely new... It is not based off of Windows Mobile, so any problems that existed on that platform will not be there on WP7.

Nice try though. Try to spread FUD on something that isn't even out.

Mr aldo said,
@Cyryl The Wolf
Okay, first off, it isn't Windows Mobile 7... It is Windows Phone 7

Also, Windows PHONE 7 is completely new... It is not based off of Windows Mobile, so any problems that existed on that platform will not be there on WP7.

Nice try though. Try to spread FUD on something that isn't even out.


Well they fo share the same base os, which is windows ce, although its a different version. Remember wndows mobile and windows phone 7 runs on windows ce

day2die said,

We all know you are an Android fanboy.

I have to agree with LoveThePenguin, the UI is outdated and ugly. Once again MS arrives late to the party. I'll take my Nexus One any day over that ugly crap.

paesan said,

I have to agree with LoveThePenguin, the UI is outdated and ugly. Once again MS arrives late to the party. I'll take my Nexus One any day over that ugly crap.

Are you kidding? Have you personally used the Metro interface?

day2die said,

Are you kidding? Have you personally used the Metro interface?
So only fan boys can hate on something of such uglyness? I mean really come on is that the best you can come up with or did the rest of the forum help you with that one?

flashnuke said,
So only fan boys can hate on something of such uglyness? I mean really come on is that the best you can come up with or did the rest of the forum help you with that one?

No. What I am saying is that you should only judge things you've personally used.