First PS3 ad hits TV

Sony's first PS3 advertisement hit Japanese TV. Although it's not very action-packed, and I doubt many non-Japanese people are going to think it is thrilling. The advertisement shows a boy waiting, and finally going to the roof of his house, waiting alongside other people for the PS3, with the tagline: "The wait is over".

But how will the boy afford the console?

View: PS3 advertisement

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