First wave of 'Real PC' ads go public

As expected, Microsoft unveiled their first wave of "Real PC" ads tonight featuring a wide range people who break the PC stereotype that has been set by Apple in their ads.

According to Microsoft "the ads will feature green architect Edouard Francois, astronaut Bernard Harris and celebrities such as Eva Longoria and Deepak Chopra, but the main focus is on real PC users of all ages and from all walks of life, such as teachers, cabbies, designers and fish mongers."

The ads also feature a Microsoft engineer, dressed as the sterotype PC from the Apple ads, who looks so much like John Hodgman... it's scary.

You can upload your own "I'm a PC" clip on Microsoft's new "Life Without Walls" site, which may be featured in online ads or on the big screen in Times Square, New York.

Video: Pride | Not Alone | Sterotype
View: imapc.lifewithoutwalls.com
View: Microsoft Press Release

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Lost at the effectiveness of their campaign. They're just trying to change perceptions, not actually make customers happier. Here, MS is saying they can measure up and exceed in areas where the public already deemed they had failed; the reason the Apple campaign was so successful in the first place was because it addressed issues with Windows PCs. MS's commercial won't fix those issues. Your computer problems won't disappear after you watch a commercial.

They were ok. At least they are finally doing something to try and combat Apple's ads. The seinfeld ads were worthless in my opinion.

wow reminds me to much about the apple ads with the I'm a PC crap, they need something new instead of copying apples ads theme name for a PC its over used now and just not intelligent. Very lame ads and very copy cat 2/10 for all.

yay comment 100.

The ads are pretty... bland. They wouldn't come up with anything original, but had to poke at the Mac ads? Either way, it doesn't matter what they did, people will hate it. I really hope it works out for them, but at least this time the messages are clear!

These ads sucked. Microsoft needs to do a group of ads that directly target Apples "Hello, I'm a Mac" campaign with the PC side of things.

I suggest them doing this ad. Mac vs Pc


Wow.. this shows what kinda world we live in now.. people just want bashing and drama and never look at the nice side of life.

What I really like about Microsoft's ads is that they always keep them positive and use the real world with their ads. Whereas Apple usually just bashes it's competitors in it's ads.

With these ads, MS was able to make come-back ads without bashing Apple, and I really respect them for that. :)


I've always respected Bill for keeping the company with a positive image, and by contributing to so many charities.

Great job

(j2006 said @ #55)
Wow.. this shows what kinda world we live in now.. people just want bashing and drama and never look at the nice side of life.

What I really like about Microsoft's ads is that they always keep them positive and use the real world with their ads. Whereas Apple usually just bashes it's competitors in it's ads.

With these ads, MS was able to make come-back ads without bashing Apple, and I really respect them for that. :)


I've always respected Bill for keeping the company with a positive image, and by contributing to so many charities.

Great job :)

i agree
doesnt bill give like 75% of his money to charity

i like these ads
they appeal to everyone
and im glad they didnt take after the apple fanboyism and just bash the competitors instead of promoting the upsides of their products.oh wait..apple hasnt learned yet that they arent special
WELL DONE

Could have been better, but im glad MS decided to put something up against all that godd*mn mac BS... honestly, i just want to strangle whoever made those mac ads.

All apple does is beat on windows. GROW UP. I'm very glad that MS took the high ground and steered clear of saying anything negative of apple.

(darkpuma said @ #51)
Could have been better, but im glad MS decided to put something up against all that godd*mn mac BS... honestly, i just want to strangle whoever made those mac ads.

All apple does is beat on windows. GROW UP. I'm very glad that MS took the high ground and steered clear of saying anything negative of apple.

Whoever made those Mac ads is genius. They work. Period. Very ballsy stuff, takes guts to do that.

Then again, Windows is a HUGE target.

What other courses did you flunk besides marketing?

(LTD said @ #51.1)
Whoever made those Mac ads is genius. They work. Period. Very ballsy stuff, takes guts to do that.

It's not "ballsy" to trash the opposition - it's immature. It takes balls to take the high ground like Microsoft have done here and not give in to negative advertising, even if the Apple ads may be more effective. Also, those Mac adverts generated a negative backlash, as people like me now think less of Apple because of them.

LTD, please, it's completely obvious you didn't even know where the door to the marketing class was. Let us know if you'd like a tutor.

Theyarecoming: Microsoft has a reputation to maintain. They aren't going to stoop to Apple's low. Even in their "I'm a PC" ads, they are still focusing on the bigger picture, not attacking one competitor's product.

ehh the ads are not that great, I would have liked to see seinfeld make jokes about mac.

the mac ads are still better, but anyway:

I'm a PC

Lame.

All Microsoft has to do is make musical montage ads which show the tons and tons of applications and games which run on Windows.

Hell make a DirectX 10 specific ad set to some heavy metal song and shove games like Crysis down the HD viewing public's throats.

Microsoft's biggest win with Windows is the sheer amount of software that is made for Windows and they should flaunt it at every turn. Apple's closed approach to hardware will forever turn users away. Anyone who purchases Apple hardware is overpaying and Microsoft should capitalize on that fact as well.

at least microsoft is being really civil and composed with these ads, unlike some of apple's ads.

if microsoft follows what apple did, apple would be the winner, giving ms a bad name.

I think the ads work, they show who really uses a PC (around 90% of the market), and how they use it in a day to day basis for their normal activities.

I'm going to upload a video myself =-), and I think most people will jump at that ploy, and MS would win the attention of the people

well looks like MS is back to doing what they do best. Copying anything successfull. They tried their own way with the seinfeld ads, they failed so now theyre just copying apple.

(plan-9 said @ #44)
well looks like MS is back to doing what they do best. Copying anything successfull. They tried their own way with the seinfeld ads, they failed so now theyre just copying apple.

Ohhh please, they are not copying Apple. They took an idea and made it better and professional. Professional...something Apple failed to do in their ads.

And besides, no idea is original anymore. You say Microsoft copied Apple...blah blah blah. You can say that about any company or any business. Music, movies, insurance companies, banks, resturants.....they all take ideas from each other. If you ever listened to the radio or watched TV, you will see companies copying others all day long. The differance is Microsoft is a better company than Apple and is why MS is WAY bigger than Apple.

The whole whining about MS copying Apple has been going on for decades...look who is on top. It isnt MS' fault that Apple doesnt know how to run their company.

Much better than the Apple ads. This will surely hurt Apple, they pretty much angered everyone that was not using a Mac with their ads. "I am a Mac, and you all suck." "I am a PC and I don't care what you think."

Hmm, notice how Microsoft said NOTHING about Apple. This is the approach Apple should of made with their ads.

I like how they showed that all kinds of different people use PCs not just dorky looking people the way Apple shows PC users in their ads. Microsoft appeals to ALL people, not just suits like Apple is saying.

Pretty much what Apple is saying is that only dorky looking morons use PCs and only cool looking people use Macs. Stereotypical BS on Apples part if you ask me.

Ones again Microsoft has created a tasteful ad that advertises their products ONLY and DOES NOT bad mouth the competitor.

(craybox said @ #40.2)
the people in the apple ads are the PC and Mac not the users, don't take it so personally :)

True...but there is an obvious hidden message behind what the Apple ads are saying. I am not taking it personally, but Apple is poking fun at PC and I am glad Microsoft isnt poking fun at Apple in their ads.

(craybox said @ #40.2)
the people in the apple ads are the PC and Mac not the users, don't take it so personally :)

I think his point is exactly that: people do take this personally whether or not Apple intended it to be that way. This ad campaign is a good response to Apple's. I imagine that the whole "I'm a PC, I'm a Mac" ad campaign will stop, because Apple is just going to look like a jerk.

Soylent Blue, however, is made from people who think they're a PC. Solyent Silver is made from ground up iPhones. You don't want to know what Soylent Black is made from.

Guys, they are using Apple's Medicine against them in a positive way and making Apple look bad. That is the point. Just by showing the world what a PC really is in terms of diversity, creativity, flexibility and choice. We basically got it all. We have a life without walls. And that is what a "Real" life really is.

Personally, I think Apple is going to have a hard time dealing with these ads. Apple so far has been the cool kid, laughing at us PC users. They've been calling us all names and saying we are all nerds, losers. Microsoft just stood up to them and said with one voice, "We don't have to fit your stereotype. We don't have to fit your image of cool. We aren't hollywood clones. But we are still great people." What is Apple going to say next? If they insult the PC at this point, they are just going to look pathetic. Trust me, these ads will cause Apple to shift gears.

(selphj said @ #35)
Personally, I think Apple is going to have a hard time dealing with these ads. Apple so far has been the cool kid, laughing at us PC users. They've been calling us all names and saying we are all nerds, losers. Microsoft just stood up to them and said with one voice, "We don't have to fit your stereotype. We don't have to fit your image of cool. We aren't hollywood clones. But we are still great people." What is Apple going to say next? If they insult the PC at this point, they are just going to look pathetic. Trust me, these ads will cause Apple to shift gears.

I totally agree with you. A lot of people on here don't see what this ad represents. Probably because most of you want a "wow" factor to it, or want a blatant dish to Apple. But as some others say, it represents diversity. It represents what people can do with a PC. Everyone is different, not a sterotype. They're used for businesses, education, media, etc. I think for regular people out there who see this ad, they're going to like it. It's positive, and really represents what Microsoft is trying to say. Different people use them in all different ways.

I've never used a Mac in my life but I can honestly say their ads are superior. Once again, Microsoft doesn't "get it."

(theyarecomingforyou said @ #34.1)
So you support ads that publicly trash another company rather than positive ads like these? I think that reflects badly on you as a person.

Yes, I do.

Thank God you're not in marketing. You wouldn't last very long.

(theyarecomingforyou said @ #34.1)
So you support ads that publicly trash another company rather than positive ads like these? I think that reflects badly on you as a person.

Obviously, the leading company (Microsoft) doesn't need to bash. On the other hand Apple acts childishly, considering its userbase is in its infancy compared to Microsoft.

On another note, I really don't get it why Microsoft is making ads about "I'm a PC", thats basically an ad IBM would make. Microsoft's product is an OS (among other things), but not PCs!!

Well...I think these ads are extremely fair compared to apple ads. Very good in my opinion! Hopefully will remove the big stereotype of PC users..! Pharrel "I'm a PC like BG" haha

Ballmers video is absolutely hilarious on that site (although the page itself made my Firefox 2 tabs unclickable, wtf).

I like the way all the people who said the Get a Mac ads were bad, and now that Microsoft are doing it- it's fine. *Rollseyes*

The "I'm A Mac" ads WERE bad because they were negative and inaccurate. PCs can do more, like gaming - the reality is completely contrary to what they portrayed. These ads, on the otherhand, are about how diverse PC users are; they're about people. There was no Mac bashing.

I really don't understand how you could miss the plot so completely.

(theyarecomingforyou said @ #31.1)
The "I'm A Mac" ads WERE bad because they were negative and inaccurate. PCs can do more, like gaming - the reality is completely contrary to what they portrayed. These ads, on the otherhand, are about how diverse PC users are; they're about people. There was no Mac bashing.

I really don't understand how you could miss the plot so completely.

No, it's because they know Apple's only response will be more grasping at straws in their ads. Then they'll have to start recycling their list of things to bash at.

(theyarecomingforyou said @ #31.1)
The "I'm A Mac" ads WERE bad because they were negative and inaccurate. PCs can do more, like gaming - the reality is completely contrary to what they portrayed. These ads, on the otherhand, are about how diverse PC users are; they're about people. There was no Mac bashing.

I really don't understand how you could miss the plot so completely.

The Apple ads were a resounding success. What are you smoking??

Are they "bad" because te offend your sensibilities as gentle, all-embracing Windows user? or are they "bad" because they helped sell Apple products so well?

(Blaz0r said @ #30)
In a world without walls, who needs windows?

In a world without walls your whole house is Windows. Reverse that and you get the current "World Without Walls" campaign message. Congratulations!

I liked the ones with Seinfeld more. These ones are just boring.
I know that not all PC users are overweight and in their thirty.

Waisted money IMO. Why do all those ads? Almost everybody use a damn PC and some form of Windows. Maybe not Vista, and maybe that's where MS should hit.

Anyway, MS should take all that money and make a real, good, powerful Windows 7. Show the world you can do a good OS, that Vista was a blip in the production line (like WinME). You don't attract people with rotten fish. Make it good and people will buy it.

If Microsoft did imitate and started bashing on Apple, it would just be childish. I don't know why Apple had to start bashing on Microsoft to sell their stuff but whatever works.

As for the new ads, I think they are brilliant. I'm not a big Microsoft fan but these ads seem more professional, humane, and since nowadays, keeping the earth green is highly valued, using a green architect and environmentalists was a phenomenal move.

Although the ads may not boast new technology (or any), I believe it's all part of the ad campaign plan. They'll probably start slowly showing off their stuff (if any) as they come to near completion of sorts.

This shall be one interesting ad campaign to follow~ If they mess this one up... Yeah, I don't even want to think about the fate of Microsoft... Maybe it'll be for the best...

(booka said @ #21)
and since nowadays, keeping the earth green is highly valued, using a green architect and environmentalists was a phenomenal move.

Unfortunately for Microsoft, these types of people have always been associated with Apple, and that's a stereotype that is going to be hard to kill.

the ads seem angry, and in the apple ads the two actors are playing the PC and Mac not the PC users and Mac users, which makes it seem like MS has taken it too personally.

Those ads made my girlfriend throw a book at me to turn them off. Effective? Maybe. Painful for me? Yes. I liked the ads, at least.

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Better than the stupid I'm a Mac! ads

They need too show things that windows does better than Apple, Like Gaming etc

Personally these ad's all seem to be for the benefit of Bill Gates, they all seem to try and make bill gates "cooler". Now i know that Bill Gates is the personification of Microsoft, however he's retired, they need to get behind a different brand / icon to carry the marketing and Microsoft forward.

I also agree that Microsoft are just agreeing with Apple's get a mac advert, they say they are used by millions of people, however the mac advert say that the stuff pc can do i can do better.

Microsoft needs to define their own Adverts and image, not give in and copy existing adverts. Windows 95 had the excellent "start me up" marketing blitz, they need to get creative and market their product, be it windows or office.

It's strange as the Xbox divison of Microsoft have done an excellent job of marketing the Xbox360, the adverts are very recognisable and so is the brand as a whole, perhaps Microsoft should hire the 360 marketing team. Even the Windows Server group have done better marketing pushes and theirs were very low key "do more with less".

man you guys are like woman on a PMS marathon!

the other ads were interesting, these ads are good too

both achieve different things

im a pc

(peacemf said @ #1)
man you guys are like woman on a PMS marathon!

Have you forgotten, it's still very cool to hate anything Microsoft regardless if you use it or not. It drives hits to your blog.

It's about time MS had some ads come out. And for the goofy Seinfeld ads, they accomplished their task and got you talking. Isn't that the underlying goal in every advertisement? To get their name in your head so you remember it?

These are a good. Instead of having 2 guys banter back and forth, they have real people stating what they do with the software.

(zeke009 said @ #15.1)
Instead of having 2 guys banter back and forth, they have real people stating what they do with the software.


Hmmm, reminds me of another ad campaign from around 2002 or 2003. I wonder who made that one?

Jeez, these ads are a bit **** ain't they? "I'm a PC and I sell fiiiissssshhhhhhh!!!"

Why can't MS come up with something original which has never been done before. Something that makes other companies want to immitate them. Right now every company wants to immitate Apple.

Why can't MS come up with something original which has never been done before.

They just did with this ad campaign. Where else have you seen the average Joe be able to upload their own video to participate in an ad? Nowhere that I can think of.

(kraized said @ #14)
Jeez, these ads are a bit **** ain't they? "I'm a PC and I sell fiiiissssshhhhhhh!!!"
Actually, that part made me smile.

It is odd, and unexpected. It shows that "PC"s (with Windows, of course) can do a wide variety of things you may not even normally associate with computers.

These ads are much better than the Seinfeld ads. They have a topic, and get people talking about the ads (not just going "WTF?", either)

(xiphi said @ #14.1)

They just did with this ad campaign. Where else have you seen the average Joe be able to upload their own video to participate in an ad? Nowhere that I can think of.

Exactly.

No original thinking my arse

They should just directly imitate the Get a Mac ads but tell the PC side of the story.

All their current efforts are doing is showing how much better Apple's marketing department is compared to Microsoft.

No. I don't want Microsoft engaging in negative marketing.
Good companies don't engage in negative and blatantly false advertising only bad companies do.

(DARKFiB3R said @ #7)
Boring and obvious.


I agree. Surely there's gotta be something better they can do to make Microsoft more appealing? I prefer the Seinfeld ads... at least they were interesting.

Sorry, but I already knew heaps of different people used PCs - maybe I just want to be reminded of how EXCITING PCs are - THAT would be an ad worth spending money on making.

(dewaaz said @ #7.1)


I agree. Surely there's gotta be something better they can do to make Microsoft more appealing? I prefer the Seinfeld ads... at least they were interesting.

Sorry, but I already knew heaps of different people used PCs - maybe I just want to be reminded of how EXCITING PCs are - THAT would be an ad worth spending money on making.

Go watch those "wow" commercials then, lol. Seriously, you don't need to be reminded about what you can do on a PC, it's basically everything. You can even install OS X if you are so desperate.

I like what they're doing with these ads so far. I'm gonna try to get some people to make videos to put on the site. Should be fun and interesting to see what other video's will come up.