First Windows Phone 7 'advert' hits the web

While the unofficial WP7 campaign began as soon as the phone OS was announced, Microsoft has started to push, at least one advertisement, to YouTube.  The video (posted below) shows a WP7 phone appearing out of a desert in a mirage like fashion. Although the advert will never be aired on TV, it's the starting point for product placement and advertisements of Windows Phone 7.

Microsoft states in the video that the “Revolution is coming” and gives a very quick glimpse of the interface.  The video at the end directs uses to navigate to windowsphone7.com. This video could also be a glimpse into the marketing campaign that will most likely bombard consumers to help raise brand awareness for Microsoft. 

For more information on WP7, be sure to check out Neowin’s hands on review here.   

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Microsoft should have thrown in a double rainbow and they would have get a ooo woooow shroom consuming effect from the intelligent normal consumer/avid YouTuber O.o

whats amazing is almost every winmo phone now has android ported to it. some of them you can even remove windows totally if you want. these phones will be no different. im a dev at xda, i know there isn't a ton of interest in this at all. it will be more locked down than the iphone.

I didn't like the interface at first either but then watched some videos in action and now I'm beginning to like it. It looks interesting and I think it's also good to see some variety after iOS and Android. If the appstore will be usable, I may swap my 3GS to a WP7 device.

Wow that is surprisingly good for Microsoft. I would be interested in a Microsoft phone but they will probably be too expensive and then the sub prices will also be too expensive.

LoveThePenguin said,
Just call it the Kin 2 for heavens sake

You know why KIN has failed? It was too late...do you know why? Because the WP7 Devs have stoped them from releasing it. KIN is based on WinMo5...

bluefisch200 said,

You know why KIN has failed? It was too late...do you know why? Because the WP7 Devs have stoped them from releasing it. KIN is based on WinMo5...

Don't listen to LoveThePenguin. He'll say anything and everything bad about Microsoft because it's the "cool" thing to do. He rarely has any real substance to back up his opinions (commenting on a phone OS that hasn't even come out yet or been used by the general population).

bluefisch200 said,
You know why KIN has failed? It was too late...do you know why? Because the WP7 Devs have stoped them from releasing it. KIN is based on WinMo5...

But the KIN hasn't come to an end; from what I understand we'll see a new product like KIN launched that'll use WP7 which hopefully will translate in a single OS across the board rather than the fragmented mess than the KIN would have resulted in.

MS should be really careful about using words like "revolution" in their ads. That might work for Apple adverts but MS most probably will burn their fingers if they try to push their new phones like that... especially with the unexciting interface they use now.

I still wonder what the reception on the market for Windows 7 Phones will be. I fear that MS will not be pleased. Business WM 6.x users will move to RIM or Android (like myself) and the rest will just use an established, working platform with tons of apps and support existing right now, not in 1-2 years, and switch to Android or iPhone.

vacs said,
MS should be really careful about using words like "revolution" in their ads.

You're right Apple might just sue them for patent infringement

yardman said,
i don't like it one bit.....i hope its not real.

it's real that's for sure. i smell a fail.

the best thing that could happen to that phone is someone porting android 3.0 to it.

smooth3006 said,

it's real that's for sure. i smell a fail.

the best thing that could happen to that phone is someone porting android 3.0 to it.

I suggest reading Johny's post above. The context (Which Neowin neglected to include in this article) explains this ad a great deal... It changed my opinion of it...

smooth3006 said,

it's real that's for sure. i smell a fail.

the best thing that could happen to that phone is someone porting android 3.0 to it.

Look kiddo, I know you're trying hard here, but Android is still just a corporate machine behind open source, and historically that formula has never once earned dominant marketshare in the consumer arena. I realize you desperately want Android to be number one, but the stark reality is that the winner of the smartphone battle will be either Microsoft or Apple.

As long as Google relies on open-source, Android will not dominate.

Joshie said,

Look kiddo, I know you're trying hard here, but Android is still just a corporate machine behind open source, and historically that formula has never once earned dominant marketshare in the consumer arena. I realize you desperately want Android to be number one, but the stark reality is that the winner of the smartphone battle will be either Microsoft or Apple.

As long as Google relies on open-source, Android will not dominate.

lol...kiddo? i bet im older than 90% of you here. ive said this from day 1, wp7 will NOT do well minus corporate users. microsoft needs to just stay at what they are good at. windows for pc's.

"... is coming"

I know that most of you don't understand much of nothing, but the ad is not saying "Hey! this is our new OS!" but simply that "is coming". It's not a full ad of the product but probably it's more easy to explain this to a monkey.

Jose_49 said,
This is more like a teaser rather than a trailer.

Agreed. Doesn't really advertise anything just something to pique uninformed people's interest for a sec.

It's an extremely cheap Advert. Not really an Advert, a Teaser.
Its just an image, with some After Effects work on it.
Properly run up by one guy in a week, with collaboration from the big guys.

Wombatt said,
It's an extremely cheap Advert. Not really an Advert, a Teaser.
Its just an image, with some After Effects work on it.
Properly run up by one guy in a week, with collaboration from the big guys.

+1

Wombatt said,
It's an extremely cheap Advert. Not really an Advert, a Teaser.
Its just an image, with some After Effects work on it.
Properly run up by one guy in a week, with collaboration from the big guys.

It IS a Teaser

mm4rley said,
I really hope they make a go of this, but dammm that UI is fugly !!!

Some people seem to like it, but that chunky blocky UI definitely isn't to my taste.

mm4rley said,
I really hope they make a go of this, but dammm that UI is fugly !!!
The problem with people forming opinions on this stuff is that it's largely based on screenshots, which are utterly worthless when it comes to WP7, where the interface is constantly in motion.

It's not hard to see the UI in action. Look it up.

mm4rley said,
I really hope they make a go of this, but dammm that UI is fugly !!!

Is it because for once an interface tries to be something different than a bunch of shiny buttons and a grid of icons?

LiquidSolstice said,
Is it because for once an interface tries to be something different than a bunch of shiny buttons and a grid of icons?

Yeap, and if Microsoft did something they wanted then we'd have the same idiots claim they copied Android or iOS - haters are going to hate no matter what Microsoft offers.

Joshie said,
The problem with people forming opinions on this stuff is that it's largely based on screenshots, which are utterly worthless when it comes to WP7, where the interface is constantly in motion.

It's not hard to see the UI in action. Look it up.

I have been following this since it was announced and seen the UI in action many of times, I do think the intergration with Live Services is great and works very well I just dont like how it looks thats all.

> in a mirage like fashion

Maybe not the best thing to use then if you want to avoid having it called vaporware...

(yeah, yeah, I know it RTMed...but still...) :-)

Elliott said,
Doesn't excuse it from sucking.

Actually it does because the trailer is an accurate copy cat of a scene in the movie. It wasn't an ad that was supposed to be an ad for everyone, it was geared for lawrence of arabia fans.

Elliott said,
Doesn't excuse it from sucking.

It would have sucked if it wasn't like that because it's supposed to be a copycat of a scene from a movie. Why do something like that, if you're not going to actually mirror the scene?

WinSynonymous said,
ARAB MONEY lol! Nice to see Microsoft's enourmous marketting investment go into good use! Bill Gates would be proud

what the F are you talking about?

Interesting to see some advertising already. Though I hope this isn't anything like the tv advertising and such that Microsoft is actually planning. This just isn't a good ad. There's almost a full 10 seconds before you can even see the shadow of the phone in the distance... By then you've already lost the average viewer's attention...

You people need to educate yourself. This is an homage to a famous scene in Lawrence of Arabia, targeted directly at a theater full of people watching that movie.

ZenVenT said,
You people need to educate yourself. This is an homage to a famous scene in Lawrence of Arabia, targeted directly at a theater full of people watching that movie.
this add has Arabic font style ,but the OS doesn't support Arabic .. weird

ZenVenT said,
You people need to educate yourself. This is an homage to a famous scene in Lawrence of Arabia, targeted directly at a theater full of people watching that movie.

You expect people to actually RTFA before commenting? On the Internet? BAHAHAHAHA

aljaradi said,
this add has Arabic font style ,but the OS doesn't support Arabic .. weird

This, the fact that it's using the older home screen from the alpha shown since last February, and it being posted on YouTube by "WindowsPhoneUK" rather than "WindowsPhone" makes me believe that this is fake.

Edited by lordcanti86, Sep 6 2010, 5:26pm :

lordcanti86 said,

This, the fact that it's using the older home screen from the alpha shown since last February, and it being posted on YouTube by "WindowsPhoneUK" rather than "WindowsPhone" makes me believe that this is fake.

It'll be available in the UK before anywhere else, so I think it's pretty normaly their first ads are aimed at the UK?

Dead'Soul said,
Just another fail for Microsoft...

i agree on this. i just hope windows 8 doesn't have that zune/metro look to it or ill go linux. windows 7 is the best thing microsoft has released since xp.

LiquidSolstice said,

Indeed, I mean look at the failure of Windows, jeez :rollseyes:

Microsoft is very successful in its core businesses, in its smaller ventures tho it's usually catastrophic.

Dead'Soul said,

+1

-1, it is raising brand awareness of a revolutionary new phone OS that is like no other. So far there are so many demos of Windows Phone 7 that it is refreshing to see something plain and simple. After everything Windows Phone 7 has showed off, do we really need a complex ad or something really simple to jump start what the campaign is all about. A revolution is coming.

Electric Jolt said,

-1, it is raising brand awareness of a revolutionary new phone OS that is like no other. So far there are so many demos of Windows Phone 7 that it is refreshing to see something plain and simple. After everything Windows Phone 7 has showed off, do we really need a complex ad or something really simple to jump start what the campaign is all about. A revolution is coming.
I agree with you, the ad is correct if we target end normal users +1 and complex ads showing off the OS should always be aired only after the phone launches

Electric Jolt said,

-1, it is raising brand awareness of a revolutionary new phone OS that is like no other. So far there are so many demos of Windows Phone 7 that it is refreshing to see something plain and simple. After everything Windows Phone 7 has showed off, do we really need a complex ad or something really simple to jump start what the campaign is all about. A revolution is coming.

Which is a very risky strategy: announcing a revolution you set people expectations very high and therefore prone to be disappointed....

thealexweb said,
That's the worst phone advert ever, how about demoing what the product can do?

So far we know that we can cross the desert with this phone.

vvtunes said,

So far we know that we can cross the desert with this phone.


so far, we know that some 'neowin' writers forget to mention important details (check the comment by Johhny and the Engadget article)...and we, so far, know that some commenters are quick to jump in.

Jebadiah said,
And you got to admit, both are terrible ads.

yeah they were pretty bad but still webos is amazing if you ever tried it. i still hope the 2nd gen webos devices do a bit better.

Omen1393 said,
I want a WP7 phone too but this ad didn't make me want one.

Neowin forgot to add a very important point to this: it's context.

It was shown before a Lawrence of Arabia cinema screening showing, and hence it's a Lawrence of Arabia themed "TEASER". Not a proper advert =/

~Johnny said,

Neowin forgot to add a very important point to this: it's context.

It was shown before a Lawrence of Arabia cinema screening showing, and hence it's a Lawrence of Arabia themed "TEASER". Not a proper advert =/

Wow, really dropped the ball there I guess, huh? Context is always important...

what said,
This makes me want a WP7 phone.

I'm still hesitant, I think this phone will be the leader in a couple of years though.

what said,
This makes me want a WP7 phone.

funny... i still do not want it. i cannot believe they are still going with that UI. don't even get me started on that ugly phone they just showed in that ad. i bet $$ devs will be porting android to these phones in no time!

smooth3006 said,

funny... i still do not want it. i cannot believe they are still going with that UI. don't even get me started on that ugly phone they just showed in that ad. i bet $ devs will be porting android to these phones in no time!

You're just an Android fanboy, but it's okay, here have a taskiller.

andrewbares said,

You're just an Android fanboy, but it's okay, here have a taskiller.

lmao...yup i am a droid fan, used to use winmo for years until i switched. this wp7 doesn't make me want to go back in the slightest.

smooth3006 said,

funny... i still do not want it. i cannot believe they are still going with that UI. don't even get me started on that ugly phone they just showed in that ad. i bet $ devs will be porting android to these phones in no time!

That's not the actual phone, it's the emulator UI. God, why do you pick and whine on something you know nothing about. Do some research about WP7 before commenting.