Former HTC executives launch new smartphone brand, Kazam

HTC has had a pretty tough time of late. It reported a 98% drop in profits and 50% drop in revenues last month and has been plagued by a series of departures among its senior management. Two of them – Michael Coombes, HTC’s former Head of Sales, and James Atkins, the company’s ex-Head of Marketing for the UK and Ireland – have now revealed their plans to launch a new competitor in the increasingly crowded smartphone market.

Headquartered in London, Kazam is intended to be “a new brand that really stands out in the mobile space”. While the company hasn’t yet announced details of its handsets, it promises to launch a range of smartphones later this year with a sales and marketing network across Europe.

Coombes, who has assumed the role of CEO at Kazam, said that the company’s “dynamic structure and focus on local markets means we can react quickly to the ever evolving and diverging needs of today’s consumer”. 


Kazam CEO Michael Coombes (left) and CMO James Atkins (right)

Atkins, the company’s chief marketing officer, explained Kazam’s intentions to “disrupt the status quo”, elaborating on the promise that the new brand makes: “Kazam is about stunning design, robust hardware and intuitive technology, underpinned by outstanding customer service.”

Bold aims, to be sure, but it remains to be seen whether the company can deliver on that promise. No information has been shared yet on what operating system the company plans to focus on for its handsets, but with Android, Windows Phone, Firefox OS, Tizen and Ubuntu all vying for smartphone share, Kazam won’t be short of options. 

The company's website is up and running, though there's not much to see yet. 

Source: Kazam | via Coolsmartphone

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31 Comments

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“Kazam is about stunning design, robust hardware and intuitive technology, underpinned by outstanding customer service.”

Im pretty sure thats the things every brand aims for, the issue is they are not easy to achieve, they cost money and good processes to replicate on an ongoing basis.

Also I can't help but feel if stunning design is one of your companies founding principles then your website should probably reflect that before you announce such a venture.

That all being said, best of luck to them, at the end of the day more competition is good and I do think people will pay more for good design and hardware so why not.

Am I the only one who, after only getting a very quick glance at James Atkins, thought he looked like Hugh Grant wearing glasses?

(A whole new OS would be nice, make a break from windows, ios and android...)

One thing's for sure - they won't be "disruptive" if they're just yet another boring Android phone. Tizen is better and can run Android apps. It's also a genuine OS and wasn't stolen from other companies' work. No patent fees means cheaper phones.

What, does the phone not have bluetooth? An 'original' OS doesn't mean they don't have to pay patent and licensing fees.

thornz0 said,
What, does the phone not have bluetooth? An 'original' OS doesn't mean they don't have to pay patent and licensing fees.

No need to bring reality into this, remember, in the OSS world everything is "free".

Pluto is a Planet said,
Lol a bunch of blank rows to add space between things wtf

No analytics either. Guess you'd at least want to see how many people are hitting your site early on and who is referring them....but maybe they don't

ACTIONpack said,

if they put Tizon then its dead out of the gate.

You're thinking it has a chance of success either way, I'll have to see it to believe it.

Even if this has Android - chances of a profit are slim to non-existent.. I'm thinking of market penetration.. Good luck! Samsung owns the Android race and the few that are in that market are not turning a profit.