Four Windows 8 video ads leak, show you how to use the OS

You know you have been waiting to see if Microsoft would launch a video ad campaign for Windows 8. Today, the Israel-based website Techit.co.il claims to have received not one but four TV commercials that promote Windows 8.

The four commercials each run for just under a minute and show off various features of Windows 8 and much of the footage shows Windows 8 running on a tablet. To be fair, Windows 8 is also shown running on a laptop and desktop PC as well, but the emphasis is definitely on the touch screen-themed "Modern" user interface.

In any case, we suspect that Microsoft may be planning a separate TV ad campaign for the Surface tablet. Both it and Windows 8 are both scheduled to launch on October 26th, along with a host of Windows 8 and Windows RT-based devices.

We should note that we can't confirm these are authentic at the moment but they appear to be polished up and ready for prime time. But, the length of the ads do seem a bit odd, typical adverts are either exactly 30 or 60 seconds, these ads do not abide to that typical guideline. 

Via: Techit.co.il

Source: Download Fritz

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Isn't taking them down futile? Surely people are going to see them in a week or two anyway, and letting the enthusiasts see them now, gives Microsoft a heads up on the expected reaction which gives them time to tweak them.

So, after all the criticism and worries about people having trouble understanding how to use Windows 8, these 4 quick ads give you all you need to get going. I wonder if Windows 95 could have been explained in a quick ad back in those days were that GUI paradigm was not very familiar (use the start button, move windows around, resizing, minimizing, closing, switching. And people complained about the desktop, but in the ad, being able to 'use your familiar desktop' will be an eye opener for anybody not yet familiar with the Windows 8 approach, and I can see many non-tech users seeing this as a great plus. I like how the ads highlight the advantages over other tablets, the ability to have two apps in the same screen, to share easily, to search through several apps with the same query, and how the live tiles get personalized and keep you up to date with the latest information with little to no effort.
So far all the criticism of Windows 8 was from tech users testing it on a desktop machine and resisting to the simplified, dumbed down UI. Now we will have non-tech people playing with these at the stores and realizing how intuitive it is and how the stuff they usually do, which is browsing, searching, emailing, sharing, getting social updates, playing videos and games is easier than ever, plus, they can still use the desktop and do serious work, for a price comparable to the Android and iPad toys. No matter how much I try to play devils advocate I can't see how Windows 8 cannot be a huge hit and a game changer in the tablet/laptop arena.

Charles Keledjian said,
So, after all the criticism and worries about people having trouble understanding how to use Windows 8, these 4 quick ads give you all you need to get going. I wonder if Windows 95 could have been explained in a quick ad back in those days were that GUI paradigm was not very familiar (use the start button, move windows around, resizing, minimizing, closing, switching. And people complained about the desktop, but in the ad, being able to 'use your familiar desktop' will be an eye opener for anybody not yet familiar with the Windows 8 approach, and I can see many non-tech users seeing this as a great plus. I like how the ads highlight the advantages over other tablets, the ability to have two apps in the same screen, to share easily, to search through several apps with the same query, and how the live tiles get personalized and keep you up to date with the latest information with little to no effort.
So far all the criticism of Windows 8 was from tech users testing it on a desktop machine and resisting to the simplified, dumbed down UI. Now we will have non-tech people playing with these at the stores and realizing how intuitive it is and how the stuff they usually do, which is browsing, searching, emailing, sharing, getting social updates, playing videos and games is easier than ever, plus, they can still use the desktop and do serious work, for a price comparable to the Android and iPad toys. No matter how much I try to play devils advocate I can't see how Windows 8 cannot be a huge hit and a game changer in the tablet/laptop arena.

Here here. At worst, the changes are a minor inconvenience to the traditional desktop users, but the huge benefits to tablet and touchscreen users are immense. I don't see how anybody could not prefer these over Apple and Android tablets, so long as the hardware is done right.... which remains to be seen.

Holy moly that task switching is a joke. Wow!! i stopped trying to like it after the consumer preview, but i thought they might fix the switching of tasks to make the modern UI more multitask friendly.

Cool ads!

People need to stop the hate on Metro. If you don't want to use Metro -- don't! As far as you're concerned, the only time you'd use Metro is on the Start screen and the Charms bar, otherwise just live on the desktop.

It's not like you won't be able to install and use programs that are out there that aren't design for Windows 8. Remove all Metro apps from the Start screen and add your desktop apps. Done.

It is confusing when you hit the start menu and select your application.

Why?

Well that is because depending on the arrangement of icons (yes i know they can shifted around) the users will have true Metro apps mixed with desktop apps with a metro icon. It is inconsistent to flip flop experiences. It is like constantly switching different OS's.

Another solution would be to put all desktops apps on one side and all metro apps on the other. This is dividing your experience and just proves the point they do not mix together no matter how its spun.

Windows 8 should be tablets only, they should have a separate experience for desktop users not a mix. I am not an Apple fan but they keep the OS's separate as well as the stores using the same login its pretty easy and keeps a clear vision for each OS.

1WayJonny said,
It is confusing when you hit the start menu and select your application.

Why?

Well that is because depending on the arrangement of icons (yes i know they can shifted around) the users will have true Metro apps mixed with desktop apps with a metro icon. It is inconsistent to flip flop experiences. It is like constantly switching different OS's.

Another solution would be to put all desktops apps on one side and all metro apps on the other. This is dividing your experience and just proves the point they do not mix together no matter how its spun.

Windows 8 should be tablets only, they should have a separate experience for desktop users not a mix. I am not an Apple fan but they keep the OS's separate as well as the stores using the same login its pretty easy and keeps a clear vision for each OS.

Desktop apps don't have metros icons. They all are displayed with the same background color along its desktop icon.

I'm glad you like it on Desktop.

I personally, do not. These ads don't show a regular COMPUTER user, how to use the OS. It also doesn't tell them that if they upgrade, they are doing away with years of familiarity.

Nashy said,
I'm glad you like it on Desktop.

I personally, do not. These ads don't show a regular COMPUTER user, how to use the OS.

It's an add, not a manual. Also why would a regular computer user need to be shown how to use the desktop, it's no different from earlier desktops with the exception the start button now is full screen, is much more flexible and customizable and allows you to find stuff more quickly and easy then before.

Nashy said,
I'm glad you like it on Desktop.

I personally, do not. These ads don't show a regular COMPUTER user, how to use the OS.

Click the big Desktop tile, business as usual.

Sadelwo said,

Click the big Desktop tile, business as usual.

Until I need the start menu?

These comments are retarded from the Windows 8 lovers. You all act as if nothing has changed.

I don't know why people are complaining, I've been using WINDOWS 8 since CP and now i'm using the RTM version all on desktop and it's very fluid, fast and secure. When I finish working in the desktop mode I have some fun in the UI (doesn't mean that there aren't any serious APPs in the UI mode). One app I like the most is MUSIC MIX JAM and it's free, so I can't see how WINDOWS 8 won't be a hit. It's everything the HIT windows 7 is, faster and more fun.

wotsit said,
Music is awful. Also why 'Windows' and not 'Windows 8'?

Because there will be "Windows RT" and "Windows 8". They'll look the same. So in the ad they promote both.

MS has made one of the most blunderous mistakes in history . Sorry no matter how you try you can't make a Touch based tablet system fit into a desktop box. It's counter intuitive and stupid. I don't want to put on a tinfoil cap but I cant help but wonder about the DRASTIC increase in all in one desktops with touch screens. It's not that they are outselling there is just a larger selection and has been for almost a year now if not longer.

I love these ads. I think the consumers will love these too! Touch screens are the future so you might as well develop an OS that is touch-friendly.

I think those commercials are great if they are authentic.

Although they may need one to show how easy it is to dump out IE 10 when it crashes though. I say that with affection for good ol task manager, and a slight nod to the reality of my favorite 1.0 of all time.

jimmyfal said,
I think those commercials are great if they are authentic.

Although they may need one to show how easy it is to dump out IE 10 when it crashes though. I say that with affection for good ol task manager, and a slight nod to the reality of my favorite 1.0 of all time.

The consumer preview and the RTM have been out for some time and I'm writing from Windows 8. The ads are real and you get exactly that experience with that fluidity, nothing has been faked. And Windows 8 has a task manager exactly where it has always been but better and providing more useful information.

Sas Center said,
i still can't get used to it, but i think i love windows 8! can anybody explain this?

The Microsoft kool-aid is a powerful drug

Sas Center said,
i still can't get used to it, but i think i love windows 8! can anybody explain this?

I think maybe you like it is the same reason as me. After some use, it actually becomes very comfortable to settle into. I like how simple it has become. Also it's just fun to explore.

no real reason why folks shouldn't like it. it runs all programs the same as windows 7. I think the only things that don't work are manufacturer drivers (asus rampage iii extreme drivers require me to do compatibility mode). that's about it.

the start screen is just buttons, not rocket science it's more organized than the huge list of folders we have to click through on the start menu it looks sexy too. we can still hit winkey and just type what we're searching for.

Edited by Izlude, Oct 11 2012, 3:37pm :

Depends what they came from, I remember when Vista and 7 scared a lot of people moving form XP, this is no different, after you get used to it its a normal thing.

jasonon said,
this is going to scare a lot of people. most older users will have a tough time adapting to the new start screen

Don't worry - those old users will die off eventually.

jasonon said,
this is going to scare a lot of people. most older users will have a tough time adapting to the new start screen

Took me about two hours to organize the start screen to my liking. Never looked back. When I see or use an earlier windows version now the start button/menu feels so dated and clumsy. It's usually a garbled mess with hardly any way to set it up as I like.

jasonon said,
this is going to scare a lot of people. most older users will have a tough time adapting to the new start screen

Yet people are not scared to adapt to Macs/ipads, Galaxy Tabs and whatever other interface comes out. People complain when they meet something new and then they get over it.

Correct me if I'm wrong, as I'm still using the Release Preview, but has the log-in screen always been able to display a background image? (see third video, at 0:06)

Generalguy41 said,
Correct me if I'm wrong, as I'm still using the Release Preview, but has the log-in screen always been able to display a background image? (see third video, at 0:06)

Nice spot! AFAIK it is not possible... Do not know how MS did that though...

Generalguy41 said,
Correct me if I'm wrong, as I'm still using the Release Preview, but has the log-in screen always been able to display a background image? (see third video, at 0:06)

Yeeeah...I think that's a mistake because you can't do that in RTM.

Generalguy41 said,
Correct me if I'm wrong, as I'm still using the Release Preview, but has the log-in screen always been able to display a background image? (see third video, at 0:06)

Yes it has. I'm on RP also.

EDIT: Oh, the log in screen. No, I don't think so.

I'm on RP and you can change the login screen to the pic of your choice under "Personalize"

Generalguy41 said,
Correct me if I'm wrong, as I'm still using the Release Preview, but has the log-in screen always been able to display a background image? (see third video, at 0:06)

AngryDenny said,
I'm on RP and you can change the login screen to the pic of your choice under "Personalize"


What you are seeing my friends is the picture password feature on the login screen, it is present in current builds

AngryDenny said,
I'm on RP and you can change the log-in screen to the pic of your choice under "Personalize"

What you're talking about is the lock screen...

Profunctions said,
What you are seeing my friends is the picture password feature on the login screen, it is present in current builds

...and what you're talking about is the picture password. I'm talking about this:

https://w91gla.sn2.livefilesto...r/Screenshot%20%2830%29.png

That is the Password log-in screen. I feel like it's just a video error, but I don't know.

AWilliams87 said,

You pointed to the wrong time frame in the video, thus creating confusion.

Third video? "Windows 8 - All About Apps"? 0:06 seconds in, check my screenshot.

Generalguy41 said,

Third video? "Windows 8 - All About Apps"? 0:06 seconds in, check my screenshot.


Oh yeah, you're right. I checked out the last video. I wouldn't be shocked if background pictures isn't added to login screen by launch.

AWilliams87 said,

Oh yeah, you're right. I checked out the last video. I wouldn't be shocked if background pictures isn't added to login screen by launch.

Yea, I'm not really sure what to think. On one hand, it would be kinda cool to have the option, but on the other hand, how many pictures do we really need? Maybe if it was like in the video and it was a darker version of the image you used as your lock screen. But yea, I think it was just an editing error.

We read about this before, its part of the new RTM updates that are rolling out! The update includes the ability to choose a custom lock screen picture! It will be coming on October 26th

Edited by ingramator, Oct 10 2012, 5:08am :

ingramator said,
We read about this before, its part of the new RTM updates that are rolling out! The update includes the ability to choose a custom lock screen picture! It will be coming on October 26th

Was this explicitly said? I don't remember reading about it.

ingramator said,
We read about this before, its part of the new RTM updates that are rolling out! The update includes the ability to choose a custom lock screen picture! It will be coming on October 26th

Source please? That would be awesome, but I must have missed it somewhere...

One of the biggest problems Windows 8 will face will be the confusion between RT and 8. They both have desktop, so when people try to install an x86 app.... oh boy they'll receive a very unpleasant surprise.... Hope they sort this out....

Jose_49 said,
One of the biggest problems Windows 8 will face will be the confusion between RT and 8. They both have desktop, so when people try to install an x86 app.... oh boy they'll receive a very unpleasant surprise.... Hope they sort this out....

The manufacturers can just indicate on the boxes of their products that it includes Office but it can't run desktop apps, or, to make it more positive, it runs only Windows 8 apps. That'll make things a lot more simpler and easy to understand for the consumers.

EA575 said,

The manufacturers can just indicate on the boxes of their products that it includes Office but it can't run desktop apps, or, to make it more positive, it runs only Windows 8 apps. That'll make things a lot more simpler and easy to understand for the consumers.

It would still bring up confusion because there are many Desktop apps that are Windows 8 ready.

EA575 said,

The manufacturers can just indicate on the boxes of their products that it includes Office but it can't run desktop apps, or, to make it more positive, it runs only Windows 8 apps. That'll make things a lot more simpler and easy to understand for the consumers.

...lol obviously you have never met the consumer.

Jose_49 said,

It would still bring up confusion because there are many Desktop apps that are Windows 8 ready.
"Windows 8-optimized"?

jorel009 said,
...lol obviously you have never met the consumer.
They can't be that dumb, right?

EA575 said,
They can't be that dumb, right?
ask the standard consumer to click the start button on the XP desktop and they'll ask "what's a start button". yes, most people are that dumb

Brando212 said,
ask the standard consumer to click the start button on the XP desktop and they'll ask "what's a start button". yes, most people are that dumb

nailed it.

Microsoft needs to make it clear the Windows RT can't run desktop apps. That is all.

THolman said,
Can't help but noticing that they're not exactly showing off how well it works on a desktop...

They are showing the new stuff. No need to advertise the old.

THolman said,
Can't help but noticing that they're not exactly showing off how well it works on a desktop...

I take that back - did I miss 'Work Hard, Play Hard,' or was it just added?

They are showing off the sections which make tablets used, most people will op for a tablet based version and use it as their main device VS the PC one...

But they do show searching on the PC one so its not all one sided, but they are pushing the new UI over the desktop

Edited by brent3000, Oct 10 2012, 1:53am :

THolman said,
Can't help but noticing that they're not exactly showing off how well it works on a desktop...

I've warned every company, colleague, and friend to skip Windows 8 on the desktop. But I've also told them to check out the new tablets with it because they will be very nice.

excalpius said,

I've warned every company, colleague, and friend to skip Windows 8 on the desktop. But I've also told them to check out the new tablets with it because they will be very nice.

why, what's wrong with Windows 8 on desktop? I've been using it just fine.

Shouldn't they be allowed to make their own decision on whether they like it or not?

excalpius said,

I've warned every company, colleague, and friend to skip Windows 8 on the desktop. But I've also told them to check out the new tablets with it because they will be very nice.

For me it is already more then 'very nice' on desktop. Of course I'm on the release preview so I mainly use the default apps (meaning I stil have to do 50% of my tasks in desktop mode).

I can't wait to install the real Windows 8 on my PC because its faster, easier to use and looks much nicer then Windows 7 (IMO). Especially the search function they show in one of the commercials is really useful. It is the way how I usually open apps. Press on the Microsoft-key -> start typing -> enter.

However searching within apps is even faster but it only works on modern apps so I can't wait to leave the desktop environment compleetly. You should let your friends and colleagues experience it for themselves. If your openminded then the benefits become clear even if it doesn't look like the Windows you know.

Ronnet said,

...
Why bother meh, these kind of people will continue to bad mouth Win8 and wont stop at nothing untill their entire environment thinks like they do.
Its scary similar to religious fanatics.

Shadowzz said,
Why bother meh, these kind of people will continue to bad mouth Win8 and wont stop at nothing untill their entire environment thinks like they do.
Its scary similar to religious fanatics.

You could easily swap out the words bad mouth for aggressively promote and then statement becomes true for the other side of the forum that would hail Windows 8 no matter what it was, those are the 'religious' fanatics.

excalpius said,

I've warned every company, colleague, and friend to skip Windows 8 on the desktop. But I've also told them to check out the new tablets with it because they will be very nice.

Wow... so your that guy... I was wondering who it was that keeps telling everyone FUD and then I have to talk these people down off the ledge...