Gartner: Microsoft increases mobile OS market share in Q3 2012

New Windows Phone 8 devices are now being sold by Verizon, AT&T and now T-Mobile, but for the previous third quarter of 2012 Microsoft's share of the mobile OS market still lagged well behind that of the two leading operating systems, according to research firm Gartner.

In a new press release, the firm said that between July and September, Microsoft's amount of the smartphone market worldwide was 2.4 percent, an increase compared to just 1.5 percent from a year ago. Gartner says that 4.058 million smartphones with some kind of OS from Microsoft were sold worldwide in the quarter, compared to a mere 1.7 million a year ago.

However, those numbers are still behind Google's Android, which Gartner said had a whopping 72.4 percent of the smartphone market share. The firm says there were over 122 million Android-based smartphones sold worldwide in the third quarter. Apple's iOS was second with 13.9 percent in the third quarter.

Research in Motion's Blackberry OS was third with 5.3 percent, but that number is a massive drop compared to the company's 11 percent numbers from a year ago. Gartner also shows Samsung's Bada OS with a 3 percent market share in the third quarter and Nokia's Symbian with 2.6 percent.

With the new Windows Phone 8 devices from HTC and Nokia now on sale, with Samsung still to come, we should soon see if Microsoft makes some market share gains in the fourth quarter of 2012.

Source: Gartner | Image via Gartner

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Bada is increasing it's share? Anyone got any idea why? I don't see it being pushed anywhere and yet it is increasing sales volumes!?

as147 said,
Bada is increasing it's share? Anyone got any idea why? I don't see it being pushed anywhere and yet it is increasing sales volumes!?

I'm very confused by this, too. My only guess is that it's essentially TouchWiz OS, and your smartphone buyer who never opens the app store a single time after getting their social networks and email set up might be more interested in Bada, considering it gets them everything they want without the endless tinkering Android demands.

Still. It's weird.

as147 said,
Bada is increasing it's share? Anyone got any idea why? I don't see it being pushed anywhere and yet it is increasing sales volumes!?

Emerging markets? That's my assumption. I've never even seen one...

And Apple will spin it to saying they've sold 5 million more devices compared to last year. Meanwhile, Android devices doubled with almost 62 million more devices sold compared to last year.

And Android just keeps gaining... It's nice to see iOS continue it's decline... while it's great to see Windows Phone growing... I'm hoping that WP8 takes over as the second most used mobile OS.

EvoFlux said,
And Android just keeps gaining... It's nice to see iOS continue it's decline... while it's great to see Windows Phone growing... I'm hoping that WP8 takes over as the second most used mobile OS.

Same here for WP8. I think it has the potential.

I like the looks of a windows 8 phone and the hardware specs are very good on the reviews I have seen however there's just nothing about a windows 8 phone that is compelling enough to make me jump ship from my galaxy S3.

Order_66 said,
I like the looks of a windows 8 phone and the hardware specs are very good on the reviews I have seen however there's just nothing about a windows 8 phone that is compelling enough to make me jump ship from my galaxy S3.
As much as I want to believe you, I don't really understand what is holding you back?

Tumultus said,
As much as I want to believe you, I don't really understand what is holding you back?

He has one of the best high-end android phones. Why should he? If I had one, I might have kept it too.

P.S. but I don't and am going to get a WP8 phone, probably the replacement of 710, whatever that might be.

Tumultus said,
As much as I want to believe you, I don't really understand what is holding you back?

Perhaps it's the money invested in google play, not much really but enough

Plus the customization seems to be lacking on the windows phone, I know you can change tile size and labels etc but it seems there's really not much you can do such as install a new launcher, widgets, app folders etc I could be wrong and admittedly I don't know a lot about windows phones I am just going by the various reviews I have watched and messed with a titan2 running 7.5 once around 6 months ago but that's about it however I am certainly open minded about getting one, just need a legit reason to abandon android I guess.

eddman said,

He has one of the best high-end android phones. Why should he? If I had one, I might have kept it too.

P.S. but I don't and am going to get a WP8 phone, probably the replacement of 710, whatever that might be.

Sweet phone but I'm always on the lookout for something new and better, I've had a lot of phones but never a windows phone as of yet.

Order_66 said,

Perhaps it's the money invested in google play, not much really but enough

Plus the customization seems to be lacking on the windows phone, I know you can change tile size and labels etc but it seems there's really not much you can do such as install a new launcher, widgets, app folders etc I could be wrong and admittedly I don't know a lot about windows phones I am just going by the various reviews I have watched and messed with a titan2 running 7.5 once around 6 months ago but that's about it however I am certainly open minded about getting one, just need a legit reason to abandon android I guess.

You are correct, android has more customisation in terms of totally owning the UI and doing what you want with it - WP has some but focuses on simplicity and speed and creating a unified UI which simply works and is silky smooth.

If installing 3rd party launchers is what does it for you, then stick to android my friend.

duddit2 said,

You are correct, android has more customisation in terms of totally owning the UI and doing what you want with it - WP has some but focuses on simplicity and speed and creating a unified UI which simply works and is silky smooth.

If installing 3rd party launchers is what does it for you, then stick to android my friend.


Yup. Paradoxically, the goal of the metro UI was to make the UI essentially disappear. The design is content-first, and the interface is meant to take as much of a backseat to content as possible.

When the visibility of the GUI is in the front seat, content is immediately more difficult to prioritize. While I had a good time customizing my Android handsets, I have to admit to feeling silly caring so much about widget skins, icon sets, transparent notification trays, and other gimmicky, gaudy UI obsessions from the 90s.

Order_66 said,

Sweet phone but I'm always on the lookout for something new and better, I've had a lot of phones but never a windows phone as of yet.

Yes, I see what you mean. Well, 920 might not be a huge upgrade from S III, or not an upgrade at all to some, but it certainly won't disappoint.

Order_66 said,

Perhaps it's the money invested in google play, not much really but enough

Plus the customization seems to be lacking on the windows phone, I know you can change tile size and labels etc but it seems there's really not much you can do such as install a new launcher, widgets, app folders etc I could be wrong and admittedly I don't know a lot about windows phones I am just going by the various reviews I have watched and messed with a titan2 running 7.5 once around 6 months ago but that's about it however I am certainly open minded about getting one, just need a legit reason to abandon android I guess.

I can completely understand if you've invested in the Android ecosystem.

But if you do feel inclined, I would say that WP is a phenomenal platform. It's easily the best mobile OS I've ever used (And I've used a bunch).

And you might not be able to customize it as much as Android, but you also don't NEED to customize it in order to get it to run or function well. It just does.