Google +1 social platform accidentally revealed in screenshot

Google +1

We've known for quite some time that Google would continue their push into the world of social. Facebook currently controls that landscape and efforts such as Buzz and Orkut have failed to grab hold of users' interest. Google's next attempt, which now seems to be known as Google +1, will aim to change the landscape once more.

TechCrunch has been given a screenshot labeled "CONFIDENTIAL." At first glance, it seems like any old Google News page. However, if you pay close attention to the toolbar at the top, you'll notice some large "social" changes. Equipped with a share button, account icon, and a section called Loop, it sure seems like part of Google's new social strategy. Loop, from what we hear, is Google's version of social groups. You'll also see a number to the right of a user's account name. It's unclear what this is, it could be a notification count, but it's likely part of the new social messaging system.

Google +1 Toolbar Right

Google +1 Toolbar Left

If this is, in fact, Google's version of a social experience, it could very well pan out to be successful. Many people spend a large amount of time browsing through Google's websites. If that's the case, and their social experience is always at the top of their window, people are sure to pay attention to it. Assuming Google doesn't make the same mistakes as it did with Buzz, Google +1 could be seen as something more useful, rather than something more intrusive. Google responded to TechCrunch with the following statement:

"We’re always experimenting with new ways to improve our products, and we have already confirmed that we are focused on incorporating social elements across Google. But we have nothing new to announce at this time."

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22 Comments

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I think it looks good; Facebook is a basic social site if you think about it... at least design wise. Maybe less is better; and maybe if Google does this right; and put Buzz into it with basically everything Facebook has, then we'll finally get our alternative to FB!

Google does not understand social networking and privacy.

Orkut is a failure...it's so outdated.

Google seems to thinks that anyone I email a few times deserves to automatically appear in my chat list. WTF ? If I want to add someone, I should add them manually like with Yahoo IM or basically all other IMs. Yahoo IM has a lot more privacy and security settings, like being invisible to certain people and visible to others.

Buzz was a disaster. Once again, people do not want to use their email account for everything. Google may want to be "big brother" and monitor and tie together all of our internet usage, but people don't.

So Google..get a clue. I trust Facebook more than I do Google.

I just don't care for Google's website and application design. It looks bland, boring and something you would expect ten years ago.

jasonon said,
It looks bland, I don't see much social about it

I think the screenshot merely shows how it would integrate with the current google pages. I would like to think it would have it's own homepage

Anyone else find it ironic "share" is next to "confidential"? I know they are unrelated, but i still got a quiet chuckle.

I'm doubtful about this, many companies have tried to enter the market and many have failed.

Ruran said,
Anyone else find it ironic "share" is next to "confidential"? I know they are unrelated, but i still got a quiet chuckle.

I'm doubtful about this, many companies have tried to enter the market and many have failed.

It's google...they have a knack for pulling of some impressive feats in seemingly saturated markets.

Ruran said,

I'm doubtful about this, many companies have tried to enter the market and many have failed.

They weren't Google either. PS - the possibilities for native Android and Chrome OS integration are outstanding too...jus' sayin.

Hollow.Droid said,

It's google...they have a knack for pulling of some impressive feats in seemingly saturated markets.

Not really.

You could maybe count Android, but the smartphone market is still growing, not really saturated.

smot said,

Not really.

You could maybe count Android, but the smartphone market is still growing, not really saturated.

True but I was thinking more along the lines of chrome.

Hollow.Droid said,
True but I was thinking more along the lines of chrome.
Wouldn't say that was really saturated either, there were only really two big browsers, and one of them was dying.

This seems like Paint arrow.

Chances are, this isn't what it would look like in the end, but perhaps it might be true? I'm not sure how this would pan out- I dont' want to replace Facebook with a list of my friends' favourite news articles and Google queries...