Google: 900 million Android activations, 48 billion app installs

Google has announced that they have activated 900 million Android devices since the launch of the platform, a massive achievement for the company. In addition to 900 million activations, Google has stated that there have been 48 billion app installs as well.

It's no surprise that Google is the largest player in the smartphone market after seeing these numbers, which emphatically underline Android's massive global footprint. While iOS may command a large chunk of the market - and the profits in that market - it's clear with these numbers that Google has an even larger footprint in the market.

When Android entered the market many years ago, it was an underdog at that time but it's clear that their strategy to keep their product open, has worked. We would expect that Google will cross the 1 billion mark in the next few months as more users adopt smartphones and experience Google's smartphone OS.

Report a problem with article
Previous Story

Watch Google's IO keynote right here

Next Story

Google streaming music service announced, called All Access

18 Comments

Commenting is disabled on this article.

Microsoft receives an average of $8 on 80% of Android activations. Microsoft shareholders must be very pleased with Google's efforts on their behalf.

A note on the arithmetic though. The 900 million is the total accumulated activations since Android was introduced in 2007. On (unweighted) average that's 150 million a year.

Edited by Major Plonquer, May 16 2013, 1:42am :

I dont think you can use repeat activations to dismiss these numbers. Lets say a place like XDA has a million users who have say flashed on average 20 roms.. thats only 20 mil...
Android is huge no matter how you spin it.

These numbers are so meaningless.. If held to the same conditions Android has quite a way to go before catching up to Nokia who has at least three times as many.

Obviously also a bogus claim, but just making a point here..

paulheu said,
These numbers are so meaningless.. If held to the same conditions Android has quite a way to go before catching up to Nokia who has at least three times as many.

Obviously also a bogus claim, but just making a point here..


Probably true, but those activation figures if compared over just the lifespan of Android, against an established iOS and a past it's once undisputed best Symbian, would still make impressive reading. WP has it's work cut out to get anywhere near over a similar timescale.

'' but it's clear that their strategy to keep their product open, has worked. ''

Uhmm, I think you mean free. Keep their product 'free' (Dr. Evil style). That's the strategy that has worked.

Even if Android was closed off back in the day it would stil have come to dominate the market. Apple had just rocked the world of these traditional phone makers. They knew things were about to become very different. Samsung, LG, HTC,etc and even Sony Ericsson knocked on Microsoft's door and started making Windows Mobile devices just to have a smartphone OS from a company with the financial means to take care of the software side of things.

But Microsoft had dropped the ball and Windows Mobile had aged beyond upgrading. The (somewhat) touch friendly 6.5 skin didn't help either. So these phone makers had to look elsewhere and there were few viable options. But more importantly there was only one free viable option. That was Google's golden ticket. These aren't 900 million Galaxy S phones. They're mainly cheap Android phones and tablets. Purchased by people who don't even know what 'open source' means in this context.

Given that most Android OEM are paying a per device fee to MSFT I would argue that Android is not free. I would agree that MS has dropped the ball repeatedly but I would disagree on your reasons as to why that is.

With that said those activations numbers are staggering.

This prolly counts IMEIs and other unique stuff (MAC addresses for Tablets) than people constantly flashing ROMs. That would be silly on Google's part

Doesnt count rom flashes or devices that are sold. Based on the phones individual unique IDs. Count would be higher if it counted ROM flashes.

deadonthefloor said,
Looks like they are on track for a billion users by years end, as was the prediction.

Good Job!

SMH. these are activations,not users. In 5 years, how many android devices have you bought? the userbase is much,much smaller than this. I personally activated 4 or 5 android devices since release,and I no longer use android today.

vcfan said,

SMH. these are activations,not users. In 5 years, how many android devices have you bought? the userbase is much,much smaller than this. I personally activated 4 or 5 android devices since release,and I no longer use android today.

True, doesnt account for devices not currently in use. Or else you would only see Android out there. Ive owned about 5 devices and am currently only using 2 of them.

I'm an android fan, but does this included activations for those that constantly flash their rooted devices with custom ROMS?

VincentM said,
I'm an android fan, but does this included activations for those that constantly flash their rooted devices with custom ROMS?

Not this again, no...it does not include flashing ROMs.

Edited by techbeck, May 15 2013, 4:11pm :

I prefer Android but this is definitely a quantity-over-quality achievement. This is no different than Apple's 9 bazillion apps in their AppStore.

Davo said,
I prefer Android but this is definitely a quantity-over-quality achievement. This is no different than Apple's 9 bazillion apps in their AppStore.

Depends on the number of cheapos vs the high end devices that were activated. Which we are not privy to.