Google activating 700,000 new Android devices daily

Last night, Google Android chief Andy Rubin announced  via tweet and Google+ posting that Android has surpassed 700,000 daily activations. He further clarified what he meant by activations in a later posting on Google+:

For those wondering, we count each device only once (ie, we don't count re-sold devices), and 'activations' means you go into a store, buy a device, put it on the network by subscribing to a wireless service.

700,000 is certantly an impressive number, one boosted by the recent launch of devices like the the Droid Razr, Galaxy Nexus and the rest of the Samsung Galaxy S II line. Back in December of 2010, Rubin tweeted that Android had reached a level of 300,000 daily activations.

By June of 2011, that number had reached 500,000 and that it was growing by 4.4% worldwide. Assuming he meant per month, Google has actually exceeded that previous growth rate and more than doubled in one year.

It's estimated that Apple currently activates around 450,000 devices per day, according to Flurry.

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necrosis said,
People gift phones? That is literally one of the worst things to give as a present.

1) How do you buy a phone for someone without paying full price for the phone? You would need there account info to upgrade them.
2) Almost everybody has a phone (dumb phone or smartphone). In order to buy them this "gift" wouldn't they want to port their number?

It's is more likely that more phones have come out in the 4th quarter that is worth to upgrade. On Verizon, three really good phones came out alone that I have seen in the stores people buying like crazy. The Droid RAZR, HTC Rezound and the Samsung Galaxy Nexus. I can't speak of other networks in the US but in general, world wide the Samsung Galaxy II phones are selling pretty well.

still1 said,
That is incredible growth.. Andy was spot on clearing the doubts people were having about activation.

I'm actually glad he said that, as there has been a debate going on for a while about what Google considers an activation.

It would be more interesting if they had a way of stating what % were net-new Android users or just existing Android users getting new devices.

scorp508 said,
It would be more interesting if they had a way of stating what % were net-new Android users or just existing Android users getting new devices.

Either way, it's an important figure. As long as the number keeps growing you have to assume it's going to be a healthy chunk of new users, if you figure people replace their phones every 18-24 months and yet the level of activations only continues to rise each month.

Marshalus said,

Either way, it's an important figure. As long as the number keeps growing you have to assume it's going to be a healthy chunk of new users, if you figure people replace their phones every 18-24 months and yet the level of activations only continues to rise each month.

I don't disagree, it would just be a lot more meaningful to have a better picture of what makes up that number overall.

In general more people are turning to smart phones than did in the past since carriers (US carriers at least.) hose you no matter what you get. You pay a data fee for a "feature" phone or a data fee for "smart" phone, so many go for the upsell.

ccoltmanm said,
At this rate, they will have the entire adult phone buying population using Android in less than 1 year.

Kids only use Android to fit in and be cool. Deep down they still liike apple.

nowimnothing said,
Lots of royalty monies for Microsoft

Yeah somebody at MS must be laughing there a** off when they read this article.
MS is getting rich on the back of Android, love it

nowimnothing said,
Lots of royalty monies for Microsoft

Yup, it's the only meaningful way Microsoft profits off of the mobile industry. God know Windows Phone is not helping them.

CMG_90 said,
...

Incorrect. Different licensees pay different fees.

I was simply guestimating based on the lowest fee to be announced, less the estimated devices produced by non-licensees.

It's not just HTC, but also Samsung, Hauaii, and others. And if other news stories floating around, soon to be Motorola Mobility, um, I mean Google.

FalseAgent said,
Andy Rubin is ****ing retarded, always touting these irrelevant activation numbers

Why is it irrelevant? Please explain your meaningless statement.

cralias said,
So the activation sends IMEI or something? Or re-flashing ROM still counts?

I highly doubt the people flashing are anywhere near that amount.

So Android is only getting 700K to 450K to iOS despite having 100 to 3 devices? Looks like the iPhone rules again.

Remember Apple makes 66% of mobile industry profits based on the previous quarter. This quarter is might go up to 70%.

KingCrimson said,
So Android is only getting 700K to 450K to iOS despite having 100 to 3 devices? Looks like the iPhone rules again.

Remember Apple makes 66% of mobile industry profits based on the previous quarter. This quarter is might go up to 70%.

Yeah but more and more people are jumping on Android. That's what really counts.

Remember, Google makes 90 - 95% of its profits from Ads. Android is just one way how they get ads into your phone by some of the free apps out there.

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