Google Analytics ending Internet Explorer 8 support by end of 2013

Internet Explorer 8, which remains the most used web browser in the world according to Net Applications, won't be supported by Google Analytics in the very near future. Google announced today that it will cut IE8 support from its website statistics product sometime before the end of 2013.

In a new blog post, Google said:

We decided to do this to both accelerate the pace at which we can innovate new product features, and to facilitate adoption of newer web technologies in the design of the Google Analytics product. Our ultimate goal is to provide a superior user experience for every GA user.

This decision means that website operators will soon no longer be able to browse and interrogate traffic statistics by viewing them in IE8. The blog post said that Google Analytics will still continue to measure website traffic from IE8 users.

While the announcement did not give a specific date for the end of IE8 support, it did say Google wanted to give its customers "more than 3 months" to prepare for this change. The latest versions of IE, Safari, Chrome and Firefox will all continue to be supported.

Source: Google via The Next Web | Image via Google

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29 Comments

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for IE8 users:
1. extract the ssl certificate from https://ssl.google-analytics.com
2. put that extracted certificates into "UnTrusted Publisher" ( Tools | Internet Options | Content | Publishers | Untrusted Publisher | Import | ... )

Therefore GA wont track you if you're in https connections.

The headline was a bit misleading: I was hoping GA would stop tracking IE8 users. Then I could use the analytics reports to trick clients into thinking everyone stopped using IE8.

Seriously, good for Google. IE8 needs to go. Anyone stuck in Windows XP needs to switch to a third party browser at some point, to keep using the web in the HTML5 age, and the sooner they are forced to switch the better.

i block Google Analytics anyway and i know a load of other people that do as well, so the data it gets is not accurate or anywhere near it.

Adrian s said,
i block Google Analytics anyway and i know a load of other people that do as well, so the data it gets is not accurate or anywhere near it.

The percentage of people who block it (or even know to) vs those who don't is negligible so the data they get still gives website operators a pretty good picture at the end of the day.

I block GA also and also know a ton of people who do, plus the machines I've worked on that I've set up to block it!

Was hoping the article would be more about dropping GA altogether!

Raa said,
Got some figures to back that up?

Don't have links for you but I work for internet marketing agency and we develop affiliate tracking software. By comparing our own metrics (depending primarily on server-based visitor tracking) with what we see in GA and other client-based tracking, very few people block it. Granted the vast majority of the users we track aren't necessarily as tech savvy as you would find on sites such as this one, it still gives you a good idea of the internet usage at large. We record millions of unique clicks each month so we have a pretty decent number of stats to look at.

cork1958 said,
I block GA also and also know a ton of people who do, plus the machines I've worked on that I've set up to block it!

Was hoping the article would be more about dropping GA altogether!

Why would you want GA to be dropped altogether? I assume you enjoy consuming the content website owners work so hard to produce but then demand it all to be (ad) free and god forbid someone wants to collect some aggregate, anonymous stats. How do you think website owners know what devices and browsers to optimize their content for? How would a large website know what content people like the most and what content isn't as important to them? Just because select few have ill intentions, doesn't make the whole advertising and online publishing industry evil - we make it possible for you to enjoy your blogs, forums, emails, social media, etc. sites for free after all..

Obry said,

The percentage of people who block it (or even know to) vs those who don't is negligible so the data they get still gives website operators a pretty good picture at the end of the day.


With tracking protection/ABP turned on, which I suggest most people do. This can be quite a % of web users that don't give feedback to GA.

Obry said,

Why would you want GA to be dropped altogether? I assume you enjoy consuming the content website owners work so hard to produce but then demand it all to be (ad) free and god forbid someone wants to collect some aggregate, anonymous stats. How do you think website owners know what devices and browsers to optimize their content for? How would a large website know what content people like the most and what content isn't as important to them? Just because select few have ill intentions, doesn't make the whole advertising and online publishing industry evil - we make it possible for you to enjoy your blogs, forums, emails, social media, etc. sites for free after all..


I have no problem with adverts, it is all the tracking that I have a problem with and not just from Google. GA have very little to do with adverts anyway.

"This decision means that website operators will soon no longer be able to browse and interrogate traffic statistics by viewing them in IE8"


No, not really. It means that if it doesn't display right, they won't fix it. It's still a pretty bad business move on Google's part giving their own customers the finger. We don't drop support for something until usage is well below 1%.

Spicoli said,
No, not really. It means that if it doesn't display right, they won't fix it. It's still a pretty bad business move on Google's part giving their own customers the finger. We don't drop support for something until usage is well below 1%.

Considering MS is killing Windows XP support and WinXP cannot go above IE8, I dont see the big deal.

techbeck said,

Considering MS is killing Windows XP support and WinXP cannot go above IE8, I dont see the big deal.

The big deal is they can clearly see people are still using it in their logs. Typical Google lack of customer service.

Spicoli said,
The big deal is they can clearly see people are still using it in their logs. Typical Google lack of customer service.

And MS can clearly see a ton of people still use XP. That isnt the point tho. If companies still supported the old, then nothing would move forward.

Google is capitalizing the fact that a lot of XP users still hasn't move to the latest OS. By cutting support for IE 8 in theory, means either download google chrome, chrome netbook, or whatever else out there. You are right about one thing that it's not a big deal. XP are mostly pirated anyway.

techbeck said,

Considering MS is killing Windows XP support and WinXP cannot go above IE8, I dont see the big deal.

minster11 said,
Google is capitalizing the fact that a lot of XP users still hasn't move to the latest OS. By cutting support for IE 8 in theory, means either download google chrome, chrome netbook, or whatever else out there. You are right about one thing that it's not a big deal. XP are mostly pirated anyway.

And MS is capitalizing on people upgrading to a new version of Windows by cutting XP. I can spin it around to make MS a bad guy to. But that isnt the point.

techbeck said,

Considering MS is killing Windows XP support and WinXP cannot go above IE8, I dont see the big deal.

IE8 came out in W7 and a lot of companies that just updated to W7 is using IE8.

stm24 said,

IE8 came out in W7 and a lot of companies that just updated to W7 is using IE8.

Then those companies need to wake up and realize that IE9, IE10, and soon IE11 are all out for Windows 7.

techbeck said,

Then those companies need to wake up and realize that IE9, IE10, and soon IE11 are all out for Windows 7.

IE11 is out already?!

techbeck said,

I said soon. Sure it will come out around 8.1 RTM

Sorry, I was so excited that I didn't read correctly. Can't wait!

I was agreeing with you, it's not a big deal. Why the MS negative attack. Isn't it true, xp been around for a very long time. MS knew it was the most pirated OS and yet they continue supporting it.

techbeck said,

And MS is capitalizing on people upgrading to a new version of Windows by cutting XP. I can spin it around to make MS a bad guy to. But that isnt the point.

Enron said,

Sorry, I was so excited that I didn't read correctly. Can't wait!

Yea, sorry. Didnt mean to get your hopes up. Figured since 11 is coming with 8.1, it wouldnt be long.