Google buys ads on Bing to sell Chrome

"Bing and decide" has been the Microsoft marketing slogan for their decision engine since its release, but it seems that Google would rather decide for you. Bing, while shown running in Internet Explorer and on OS X during marketing advertisements, seems to be deviating towards Google's Chrome web browser in certain situations.

Ed Bott writes that Bing is now advertising Chrome, should you attempt to download Mozilla Firefox. Entering 'Get Firefox' in the Bing search displays a text advert for Google Chrome. Whether this is on a small scale or not, it is rather amusing: the 'Big Three' of desktop web browsing are all interlinked, with different roles being played. Google seems to have purchased ad space from Microsoft to bite back against Mozilla, despite paying a small fortune for the right to remain Firefox's main search provider.

Chrome advertisement on Google's own search engine is non-existent in the search results, but a small nag window appears in the upper right corner, urging you to download the browser and replace your current browser. Even using workstations with restrictions in place, this small advert continues to appear, serving as a useful reminder of Google's massive marketing campaign and influence.

Yahoo ought to be commended for their advertised suggestion. If you're not interested in downloading the latest builds of Firefox or Chrome, then you could still download Firefox 8 and achieve nothing of note. Google's push for Chrome dominance is growing continually, with the browser making its way to certain Android handsets and being heavily advertised across their services.

Image courtesy of Ed Bott.

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12 Comments

This comment is going to be a little off-topic, but ah well.

I used to like google, but lately I haven't been liking what they've been doing, especially Google+. I kinda regret signing up for that now actually, because some of the ads i'm getting now are targeted at what I did at Google+. Dammit.

I just wish all these annoying ads would die already. Those small annoying banners with text, or flashing GIF saying that i'm the really 999,999th visitor of the site, I mean, those things ruin what could be a beautiful web. Sadly, we can't seem to do much without them.

FalseAgent said,
This comment is going to be a little off-topic, but ah well.

I used to like google, but lately I haven't been liking what they've been doing, especially Google+. I kinda regret signing up for that now actually, because some of the ads i'm getting now are targeted at what I did at Google+. Dammit.

I just wish all these annoying ads would die already. Those small annoying banners with text, or flashing GIF saying that i'm the really 999,999th visitor of the site, I mean, those things ruin what could be a beautiful web. Sadly, we can't seem to do much without them.

I wish I was smart enough to design an ad-on where I wouldn't see ads. If someone comes out with such a thing, they will be millionaires. I even have a great name picked out. I call it "AdBlock". Maybe I'll go with "AdBlock Plus" because that way people will think they are getting more.

if I would have said, "google buys ads on bing to sell chrome" 20 years ago people would think I was mad. whats a bing? who's google? how much is the chrome?

Saying it today it's like, "ooh, really? wow.. thats an interesting advertising strategy"

I don't see what's really surprising or interesting about this as every corporation likely does this with competitors that sell advertising space.

"Bing and decide" has been the Microsoft marketing slogan for their decision engine since its release, but it seems that Google would rather decide for you.

Way to spin it.

So let me get this straight: Microsoft is selling ad space on Bing yet Google is portrayed as subverting Bing's results?

If you are getting unrelated/misleading/whatever ads on Bing then maybe, just maybe, you should blame the company that's selling the ad space to anyone willing to pay.

Using Firefox, I just typed "Get Firefox" into Bing and got (in this order):

Download Google Chrome
A free browser that lets you do more online. Download instantly!
http://www.google.com/chrome

How To Fix Firefox
Fix Firefox in 2 Minutes. Download Now (This Repairs Your PC)
ScanErrors.com/Microsoft

How To Fix Firefox
Fix Firefox in Minutes - Even Beginners Can Do This!
Support.FixErrors.com

Get Firefox at Amazon
Low Prices on Get Firefox. Free UK Delivery on Amazon Orders
Amazon.co.uk/software


I'm glad it has a low price on Amazon

I typed "Get Firefox" into Google and didn't get any ads.
(Typing "Get Chrome" into Google shows an ad for Chrome)


At the end of the day, ads are ads, ignore them or click on them, they're not going anywhere until a different method of promotion / income comes along...

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