Google contemplating a $99 Nexus 7

Were you one of the many people that, on hearing the Nexus 7 was going to start at $199, reacted with a “Hell yeah!”? If you were, then thought of a starting price of $99 for the same tablet will probably having you squealing like a teenage girl at a One Direction gig.

But that’s exactly what Google are planning, at least for the future of the device. While the tablet took everyone by surprise with its ultra, wallet friendly cost, Google are looking to push the device price point down to the sub $150 mark with the ultimate goal of hitting the $99 target.

Digitimes are citing display component maker O-Film Tech as their source for the lower priced Nexus 7, with a release planned for Q2 in 2013. It’s the glass-glass film tech that O-Film provides Google that will help drive the costs of the device down. And it will also make it thinner!

The rumour mill has the Nexus to hit the $99 mark over a period of time, first getting to $149, then $129 and finally, the magical $99 mark.

With the iPad Mini starting at $329 and the Surface still a lofty $499, the only real competition is the $199 Amazon Kindle Fire. But by pricing themselves below Amazon’s offering, Google will be hoping that the difference in price will be what drives customers to their product.

Your move Amazon!

Source: Digitimes | Via CNet | Image courtesy of Google

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If they did a Galaxy Note II-sized device with 4GB internals that relied solely on MicroSD for storing apps and media, then sure.

I got me a Nexus 7 32GB recently, and this thing performs awesomely, especially considering the price. If they price the 8GB version of the Nexus 7 at $99, then those will surely be flying off the shelves.

Tegra 4 is coming in the same timeframe and it is expected to be 30% of the Core i5 Processor performance, and that is FASSSTTT!

Google said many times that they will eventually merge Android and Chrome OS a bit by bit, and Android 5 is coming in May 2013 as well.

Now with a processor this fast and price this low, if there was a docking station with external mouse and keyboard and big screen, you can use it as a desktop as well

And if Android 5 implements something like the Chrome OS App 2.0 model (currently under dev), then Steve Ballmer will cry like a little girl, Windows is going single tasking, Android is going multi app/multi tasking :-)

john.smith_2084 said,
Tegra 4 is coming in the same timeframe and it is expected to be 30% of the Core i5 Processor performance, and that is FASSSTTT!

Google said many times that they will eventually merge Android and Chrome OS a bit by bit, and Android 5 is coming in May 2013 as well.

Now with a processor this fast and price this low, if there was a docking station with external mouse and keyboard and big screen, you can use it as a desktop as well

And if Android 5 implements something like the Chrome OS App 2.0 model (currently under dev), then Steve Ballmer will cry like a little girl, Windows is going single tasking, Android is going multi app/multi tasking :-)

I guess that's where the multi-user bit in Android 4.2 is coming from then.

the article above
With the iPad Mini starting at $329 and the Surface still a lofty $499, the only real competition is the $199 Amazon Kindle Fire. But by pricing themselves below Amazon's offering, Google will be hoping that the difference in price will be what drives customers to their product.

The Nook HD and the Kobo Arc are also good, comparable products at a similar price point to the Kindle Fird HD and Nexus 7.

Sounds like a good deal, but I bet it'll be futile anyway.. The problem really lies with app developers (and google play market) in that they never seem to archive older versions of their apps.

I remember buying a deal of a tablet wanting certain apps that required 2.3.... When I went to the market, they were removed and replaced with versions that required 4.0

So went and bought a 4.0 device eventually, but by that time, said apps wanted android 4.1 lol. The tablet could NOT be updated to 4.1 due to hardware restrictions or some crazy claim by the website. I'll probably just get an x86 tablet..

I am a developer and i (most of the time) ask for 2.2 mainly because it considers 2.2, 2.3 4.0 and 4.1 customers.

Izlude said,
So went and bought a 4.0 device eventually, but by that time, said apps wanted android 4.1 lol. The tablet could NOT be updated to 4.1 due to hardware restrictions or some crazy claim by the website. I'll probably just get an x86 tablet..

What Apps?

The Nexus 7 is streets ahead of the Kindle Fire given the relatively little extra investment needed (£129 for 8GB Kindle Fire vs £159 for 16GB Nexus 7) - I don't see why they need to lower the price at all. The fact that it's out of stock EVERYWHERE suggests that they're not having any problems shifting units?

I had a Kindle Fire for about two weeks, tried my friends Nexus 7 and pretty much got the Kindle sold that same day - the Nexus was better in virtually every way.

Does it maybe get to a point were it is unfair pricing.

When Google can walk into a market with its ad muscle and free services, it could be seen as hurting the market for others if they become dominant. How could a new start up compete with cheap and free ? Your then left with those that can compete on some levels, Microsoft and Apple but is that a good thing, rather limiting future outlook.

Unfair? Apple/MS margins are waaaay high in a super-duper-unfair level (to the customer). Or do you really think Apple got their 20bi in the bank selling things using "fair" prices?

Google just don't need this kind of "robbery", as they want you to use their ecossystem, not their hardware (iOS's Google Maps, for instance).

The market just got serious. Your move, everybody, bring your weapons (not your lawsuits, ok?). Oh, and the Nexus 7 is a very nice tablet (had a iPad 2 before it)...

This would have a sub par screen for what I am used to. Thats about the only thing that is costly that they could change. memory between 4 and 8 gb is not that much money. Maybe only have cloud services??

moloko said,
This would have a sub par screen for what I am used to. Thats about the only thing that is costly that they could change. memory between 4 and 8 gb is not that much money. Maybe only have cloud services??

You forget they bumped it to 16GB and 32GB a while ago. They could bring the 8GB version back.

With Android, you are the product you get what you pay for. If it does hit $100 though I might use it as an SSH/SCP/VNC tool.

I was about to buy a Nexus 7 until I learned they can't do HDMI out. I hope the next version will be able to do this.

Geranium_Z__NL said,
I have a weird.. Mini Usb to HDMI .. (only works on Samsung stuff though apparantly)

It's called a MHL port. It's where USB and HDMI are combined in to one port. It's not specific to Samsung but they mostly use it.

TheLegendOfMart said,
Probably be dual core, no internal storage and lower res screen.

They have no external storage option (save for unofficial storage via USB OTG) so they will need to have some form of internal storage. Probably bring the 8GB version back out? Maybe...

TheLegendOfMart said,
Why is it not a Nexus 7, does it have Nexus name and is it 7"?

Nexus doesn't say it HAS to be quad core, the "Nexus" is just a recommended spec by the AOSP project.

http://www.isuppli.com/Teardow...7-BOM-Teardown-Reveals.aspx

According to them the cost between 8 and 16Gb is $7.50. Do you really think they are going to just cut the memory and lose $60. They are probably making a massive loss on the 8Gb as it is.

They don't have an 8GB version at the moment. It was changed to be 16GB and 32GB a long time ago. Now they also have a 32GB 3G version as well.