Google copies Microsoft with Times Square Chromebook promo

We were there just over four weeks ago in Times Square in New York City when Microsoft launched Windows 8. The company turned over 30 of the location's electronic billboards into big Start screen logos and also showed off a bunch of Windows 8 devices from third party PC makers, as well as Microsoft's own Surface tablet.

Now Google is apparently doing something similar to promote its new and cheaper Chromebook notebooks. The Next Web reports that Google has set up a temporary exhibit in Times Square where they are showing off these new Chromebooks from Samsung and Acer that start at just $199.

Google is also using a few of Times Square's billboards to showcase photographs that are uploaded by people who check out the Chromebook exhibit. If you are not in Times Square, you can still submit a picture that may be picked by Google to be shown to the many thousands of people who walk by the billboard via the Gallery For Everyone website.

The creation of both a temporary booth for Chromebooks combined with the use of the big electronic ads by Google in Times Square is a near perfect copy of Microsoft's Windows 8 launch, although it appears to be on a smaller scale. One wonders if Google got the idea after seeing all of the press coverage of the Windows 8 launch.

Source: The Next Web | Image via The Next Web

Report a problem with article
Previous Story

Microsoft China exec hints at Windows Phone 7.8 launch

Next Story

Windows Phone 8X by HTC video review

33 Comments

View more comments

thealexweb said,

I've been told many times that I can't sense sarcasm at all XD I thought you were the average MS troll that'll hit anything just because it's Google, sorry

You have made similar comments about Surface, while complaining about the lack of coverage of chromebook. But make a comment about chromebook, and you are an average MS troll.

The fact is, we saw pictures of Times Square and other locations around the world for the release of Win8/Surface. Some are calling that a failure. Here we see a few dozen people, no pictures of stacks of chromebooks being rung up at the register, no lines wrapping around malls, no 2 hour waits to get to the register to buy (like I personally experienced during the middle of the day when buying my Surface) but don't you dare question sales of the chromebook.

x-byte said,
Oh, please. Why add copies in the title. Stop trying too hard to be dramatic

To get readers, make it a sensational title... Typical neowin, hype up the title and disappoint

tsupersonic said,

To get readers, make it a sensational title... Typical neowin, hype up the title and disappoint

Do Neowin article posters receive additional remuneration for stores that receive more hits?

x-byte said,
Oh, please. Why add copies in the title. Stop trying too hard to be dramatic

While this is a lesser example, Google has definitely been copying Microsoft's marketing. How many times in the past year has Microsoft announced a media event, and then Google announces "hey, we just scheduled an event in the same city, on the same day, an hour later. Please watch our event."? The last event Google eventually cancelled because of the hurricane.

nohone said,

While this is a lesser example, Google has definitely been copying Microsoft's marketing. How many times in the past year has Microsoft announced a media event, and then Google announces "hey, we just scheduled an event in the same city, on the same day, an hour later. Please watch our event."? The last event Google eventually cancelled because of the hurricane.


That's not copying, that's trying to steal the show and a lot of companies do that.

I do agree though, that pretty much any big tech company copies.
You can't not do it.

See, whatever you do, you're fu**ed, small example with Apple:
a) Android gets a nifty feature, trolls hate on Apple for being backwards in not to implement it
b) Apple implements it
c) Other/the same trolls now ridicule Apple for copying. Even when Apple greatly improve on the UX of a feature and don't just simply copy it without effort, they get the same treatment.

You just cannot be truly innovative anymore without taking a cue from SOMETHING (inventing is NOT the same as innovative, but many trolls, haters and fanboys need a dictionary for Christmas I suppose - not looking at anyone around here btw)

If you only add stuff you truly invented, well... you're going to be stuck to feature phones with some beefy feature you can't make any use of in the end of the day, because the most crucial things are already there.

GS:mac

Glassed Silver said,

That's not copying, that's trying to steal the show and a lot of companies do that.

I do agree though, that pretty much any big tech company copies.
You can't not do it.

See, whatever you do, you're fu**ed, small example with Apple:
a) Android gets a nifty feature, trolls hate on Apple for being backwards in not to implement it
b) Apple implements it
c) Other/the same trolls now ridicule Apple for copying. Even when Apple greatly improve on the UX of a feature and don't just simply copy it without effort, they get the same treatment.

You just cannot be truly innovative anymore without taking a cue from SOMETHING (inventing is NOT the same as innovative, but many trolls, haters and fanboys need a dictionary for Christmas I suppose - not looking at anyone around here btw)

If you only add stuff you truly invented, well... you're going to be stuck to feature phones with some beefy feature you can't make any use of in the end of the day, because the most crucial things are already there.

GS:mac

There is innovating, copying, and just plain stealing. Xbox had achievements, Sony added trophies, Apple then added achievements. At least Sony, when copying, changed the name. The difference is, if Apple used the name Achievements first, anybody else using the same name would be sued into oblivion.

Another few feet away, so that you could not read "chromebook", would ANYONE realize what this was?

I agree it isn't 'copying' Microsoft, as people use Times Square all the time; however, it is insulting to say they are copying Microsoft with this sad and ugly display.

So what? They saw that it worked for Microsoft, and decided to use it. It's called marketing.

Because no 2 companies have ever had the same idea about how to sell their products.

Funny they went to New York to demo a cloud based OS where millions of people and companies had no internet access for days or weeks after Sandy.

Google copy someone else? I can't even imagine... /s

It's a shame. Google's "Me Too" philosophy is really getting on my nerves.

Breaking News - Google copies Microsoft... Yea, we know that as they have copied everything Apple did already. ;P

Commenting is disabled on this article.