Google: "Gangnam Style" has generated $8 million on YouTube views

Google announced its financial numbers for the fourth quarter of 2012 on Tuesday, but the company also revealed something that it normally doesn't offer as public information; namely just how much money can really be made by a YouTube video. 

Specifically, Google's chief business officer Nikesh Arora revealed during its financial conference call with analysts that the music video for the hit song "Gangnam Style" has now " ... generated over $8 million in online advertising deals." The video from Korean pop singer PSY quickly became the most viewed YouTube video of all time a few months after it went live in mid-July, and has now surpassed one billion views. Indeed, the video currently has over 1.2 billion YouTube views.

It's estimated that PSY gets about half the money generated from all those YouTube views, but he has certainly made a lot more as an indirect consequence from that video's popularity. The simple act of placing that clip on YouTube made him an international pop star almost overnight.

In terms of its overall financial situation, Google announced that the fourth quarter of 2012 saw the company generate a total of $14.42 billion in revenue, up 36 percent compared to the same period a year ago. Net income for the quarter was $2.89 billion.

Source: Google conference call on YouTube

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29 Comments

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Orange Battery said,
What ever happend about the anti-American rap from 2004 he done? Was it poor translation or what?

No it was legit, everyone makes mistakes

Orange Battery said,
What ever happend about the anti-American rap from 2004 he done? Was it poor translation or what?


Poor translation, no. Poor journalism, very much so.

Today's press: "Context is for nerrrrdslolololol"

He can not. When you upload a video to Youtube and turn on ad revenue; you agree to Youtube's financial terms. If you do not; you do not make money from the video. Remember that Youtube is brings the audience, platform and bandwidth. All that costs money.

pirajoc said,
if it would been for youtube nobody would know this man
if it wasnt for movies, music and show business in general, everyone of them would be a nobody.

Free money for posting a video that got 1B people to look at it? Amazing!

Not bad for a song that if you translate to English, doesnt rhyme and actually doesnt make any sense.

you're absolutely right,but that's why I hate music industry right now.****ty music and ****ty artists are on every top while real good music is no were to find,sorry for my english

pirajoc said,
if it would been for youtube nobody would know this man

He was a celebrity in Korea before Gangnam style.

pirajoc said,
if it would been for youtube nobody would know this man

Hes huge in korea and all around the world by kpop fans. Your dillusional if you think youtube had anything to do with him being famous.

pirajoc said,
if it would been for youtube nobody would know this man

Sort of. If he was even remotely attractive he never would've been as popular. Internet culture haaaaaaaaates performers that don't look weird/unshaven/unemployable.

dillusional?he has the most watched video on youtube,nobody except kpop fans knew him,now everybody knows at least his name,i don't think he would have been invited on vma's or other concerts except korrea

Colin McGregor said,

Hes huge in korea and all around the world by kpop fans. Your dillusional if you think youtube had anything to do with him being famous.