Google, Intel and Sony to launch Google TV

The New York Times is reporting that Google, Intel and Sony have all teamed up to create a new set-top box for in-home streaming, called Google TV.  The new project, which has been underway for several months already, is said to let consumers browse and stream the Internet right to their televisions.

The trio has also picked up Logitech to design the remote control for the new set-top box, including a tiny keyboard for navigation.  The set-top box is said to be Android powered, Google’s popular smartphone operating system, and require an Internet connection.

Although Google, Intel and Logitech all decline to comment on the project, a Sony spokesperson said they were not familiar with the project.  However, Intel has posted a job openings for senior engineers with Android development experience to bring their technology, “from PC screen to mobile screen and TV screen.”  Logitech has also posted several job openings for Android based developers to bring “audio and video products based on the Android platform.”

Google and Sony have their work cut out for them, entering a market that already has heavy competition, including Cisco, Motorola, Microsoft, Apple, TiVo, Roku and Boxee.  Not to mention Yahoo, who demonstrated Widgets on the new lineup of LG HDTV’s.

Intel will be providing the Atom processors for Google TV, while Google will be providing the open-source Android platform, opening it up to developers in the coming months to design and develop applications. 

A person who knows about the project said “Google wants to be everywhere the Internet is so they can put ads there.”  Google started “Google TV Ads” three years back, where thousands of advertisers signed up for the program.

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You can buy a nettop such as Acer Aspire Revo that cost about $300 and is a full PC with Windows 7 Media Center and you can browse the internet, multitask, do a powerpoint presentation, play music or rent movies with iTunes or Zune, play pandora or last.fm at parties, play games, watch HD movies downloaded from torrent sites, and do whatever you want because is a PC. Add to it a USB TV turner and you can watch tv, pause, rewind, schedule recording, etc. I have one of these for each TV in my home and it blows people's minds all I can do with them. Now I have too many people visiting me to use this system.

OK.. i have no issue with google.. but I wonder when Google will start selling their own clothes.. or what the heck their next venture will be.. I heard a town somewhere in Indiana changed their name to Google just to win the bid for Google's free 1GBps internet service! - SAD!

dimithrak said,
OK.. i have no issue with google.. but I wonder when Google will start selling their own clothes.. or what the heck their next venture will be.. I heard a town somewhere in Indiana changed their name to Google just to win the bid for Google's free 1GBps internet service! - SAD!

...They TEMPORARILY changed their name... It lasts a month I believe... Silly for sure, but it could be worse...

It makes sense for Google to head this way. Once again, barely anyone in the TV market realizes the potential of the internet as the new TV medium so Google has to show them. The only problem I see is Sony. With Googles philosophy (free), Sony I believe is the complete opposite. How is that going to work?

Some of you guys that previously commented on how Google is going to take over the world, how about you all think from a business point view?

It's okay if Apple butts into Google's business (such as advertising), but you all complain if Google comes up with better ideas than Apple.

You guys are weak, seriously.

Look at the raging success of the Apple TV, a device that can't even browse the Internet, fixed to iTune and locked-in to the Apple Store.

If Google can do something better, I'm all for it. Except for HTPC, we don't have good setup box to surf the Web right now.

TruckWEB said,
Look at the raging success of the Apple TV, a device that can't even browse the Internet, fixed to iTune and locked-in to the Apple Store.

You can unlock your AppleTV to break free of the iTunes lock and allowing browsing. However I'm fine with it. All my content is in iTunes already. I really love the seamless experience it offers. Now with updated hardware and 1080p we'd be talking. Besides I'm not a big fan of browsing on my tav. Just feels strange and uncomfortable. Much more pleasant on an smartphone, tablet, computer.

Other than Google wanting a presence in the living room I don't really see the point of this, besides than trying to compete against Apple in just about every category. For their sake I hope its the latter otherwise it'd be a bitch move if they are going to develop products just to mimic Apple's. But at the same time, competition is good for consumers. Not to mention TV is a declining business and watching tv over the internet is skyrocketing in the last few years. Could be good but probably not if its based on Android.

I can never understand why people buy another device to do what your PC can already do (in most cases).

If I want to watch something on my TV that's on my PC - I just plug my TV into my PC.

WhoTheF said,
Some of you guys that previously commented on how Google is going to take over the world, how about you all think from a business point view?

It's okay if Apple butts into Google's business (such as advertising), but you all complain if Google comes up with better ideas than Apple.

You guys are weak, seriously.

In fairness, Google encroached in Apple's turf well before Apple tried to get into advertising... Think Android... ??

I wish Microsoft would enter more hardware arenas. They count too much on 3rd party vendors to create hardware for them and it's always 2nd tier.

Microsoft TV!

ccoltmanm said,
I wish Microsoft would enter more hardware arenas. They count too much on 3rd party vendors to create hardware for them and it's always 2nd tier.

Microsoft TV!


Look up Ultimate TV.

Xilo said,
These devices have been done in the past and were a huge flop.

I agree. It's a niche market. People want to watch TV with the cable or satellite provider they signed up with, not another separate piece of hardware. Same reason why media centre is useless for just about everybody.

Seems like it'll have potential if executed properly. I probably won't get one but seem like a real good concept for sure.

It's a shame because that's what the AppleTV should have been....but Apple didn't take the device seriously enough....Hopefully google will

I don't understand what Sony has to gain from this? The PS3 can already stream internet to your TV, all Sony really has to do is increase the plugin support and just overall speed of the PS3 browser and it would be fine IMO>

macrosslover said,
I don't understand what Sony has to gain from this? The PS3 can already stream internet to your TV, all Sony really has to do is increase the plugin support and just overall speed of the PS3 browser and it would be fine IMO>

MS has it Xbox 360 That's kicking Sony in the ass for the last 5 years, with google, I think they are going after MS's home entertainment department. Maybe a PS4 that run on an Intel chip with google's software on a Sony console?

Did you ever try to browse the Internet with the PS3? It's dog slow and nothing really works the way it should. Never in a million years would I think of using my PS3 to surf the Web. I prefer to use my coffee table Netbook to surf...

Nebuchadnezzar said,
I don't see the problem with that

that's because your naive...Google is terrible and doesn't care about privacy, bing is definitely better and I hope Microsoft would take over, they know what a UI should look like. Google makes the worst UIs.

Electric Jolt said,
that's because your naive...Google is terrible and doesn't care about privacy, bing is definitely better and I hope Microsoft would take over, they know what a UI should look like. Google makes the worst UIs.

I hope you just forgot to indicate sarcasm in that comment... Microsoft's are only better if you're a 5-year old that likes pretty bubble-looking-things (Windows 7 being the exception). Google is simple, clean, and functional.

vaximily said,
Microsoft's are only better if you're a 5-year old that likes pretty bubble-looking-things (Windows 7 being the exception). Google is simple, clean, and functional.
Win7. And Vista. And Zune. And Xbox. And Media Center. And Win7 mobile. And, hell, Win Mobile 6.5. Wait, are you basing MS's ideal UI solely off of XP or something?

Edited by Kirkburn, Mar 18 2010, 6:39pm :

Electric Jolt said,

that's because your naive...Google is terrible and doesn't care about privacy, bing is definitely better and I hope Microsoft would take over, they know what a UI should look like. Google makes the worst UIs.

True.. Google.. is bad at UI.. across all their products.. Andriod survived a bit.. Windows phone 7 is gonna kill that look to..

vaximily said,

I hope you just forgot to indicate sarcasm in that comment... Microsoft's are only better if you're a 5-year old that likes pretty bubble-looking-things (Windows 7 being the exception). Google is simple, clean, and functional.

Functional huh? why do you think Google was even invented? cause of companies like Microsoft . Ignorance is a bliss!

My daily life is clouded by thoughts of Google abusing my privacy. As I've become more Internet dependent, Google's part in my life is tormenting me. The devil's in disguise behind their motto of doing no evil. I hope for a Microsoft future where we can be safe and sound in the digital world forever and ever. Microsoft, please take me, my savior.

Edited by Northgrove, Mar 19 2010, 11:25am :

Kirkburn said,
Win7. And Vista. And Zune. And Xbox. And Media Center. And Win7 mobile. And, hell, Win Mobile 6.5. Wait, are you basing MS's ideal UI solely off of XP or something?

We were talking about PC Operating Systems... besides, I don't use Zune, Xbox, or Media Center, and Vista's UI was junk IMO.

dimithrak said,
Functional huh? why do you think Google was even invented? cause of companies like Microsoft . Ignorance is a bliss!

I'm not sure what you're getting at... "Google was invented because of companies like Microsoft"... Google was created by a couple of geeks as a search engine, a market that Microsoft wasn't even involved with at that point. So yes, your ignorance is bliss.

Kirkburn said,
Win7. And Vista. And Zune. And Xbox. And Media Center. And Win7 mobile. And, hell, Win Mobile 6.5. Wait, are you basing MS's ideal UI solely off of XP or something?

Win7 and Vista are definitely improvements over previous OS entries, but still need a lot of work. Never touched a Zune, but the Xbox OS is garbage. They clearly took influence over Sony's XMB but then bloated it with advertising and still can't seem to organize it properly. Can't say anything about the mobile versions either. But honestly Google's UIs are very clean and organized. I much prefer the simplistic look with few colours.

don77 said,
hmm if it's cheap, it might be a good concept

With sony and Intel involved in the project its not going to be cheap... :-)

don77 said,
hmm if it's cheap, it might be a good concept

good concept? No thanks Google I have boxee. A lot better. If you have a Wii you can already do this. Why bother? Oh yeah because Google can kill those projects just like they did with tomtom and garmin.

Nexus- said,

good concept? No thanks Google I have boxee. A lot better. If you have a Wii you can already do this. Why bother? Oh yeah because Google can kill those projects just like they did with tomtom and garmin.

Indeed.
For example, it is easy to use the google maps api for some projects, and you can use it for free for some projects BUT Google can charge you if the project exceed some level (i.e. is profitable)

Nexus- said,

good concept? No thanks Google I have boxee. A lot better. If you have a Wii you can already do this. Why bother? Oh yeah because Google can kill those projects just like they did with tomtom and garmin.

So Boxee is better than something ou haven't even seen yet? Google killed Garmin?