Google launches Person Finder to help Japanese earthquake victims

Google has launched a Person Finder service for use by those caught up in the recent earthquakes and tsunami in Japan. The website, available in both English and Japanese, is to be used like a directory and message board in order for people to find their loved ones or for victims to leave a message saying they are alright. The service can be embedded onto websites and social networks, such as Facebook, to reach as many people as possible. Person Finder was launched to try and help support agencies match up and compare information from different people in order to reunite families and friends.

Since its launch, the service has gained over 6000 records and that number should continue to grow. This is not the first time Google has tried to help victims of natural disasters, during the February earthquake in Christchurch, NZ, the company also made the service available.

The format is quite simple, a user can look for someone or provide information they have. If the 'I'm looking for someone' option is chosen a page is shown to search by name. Once a searched has been carried out, a number of status updates are available, one of which reads 'Someone has received information that this person is alive'. Further information, including posts taken from Facebook and Twitter, are available when a name is clicked on.

If the option, 'I have information about someone' is chosen then the user is presented with the option to provide a family name, given name and some information about the status of the person which will be submitted to the database.

 

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thatguyandrew1992 said,

Agreed.
But we all know this data will be used for targeted advertising! /s

It's sad that you can even think of this at this moment......

vette said,

Exactly, wtf.

That's the way the world is this days... People are probably skeeming right now on some kind of fundraising scam they will use this situation for.

Mohitster said,

It's sad that you can even think of this at this moment......

Its even more sad that you'd be so trusting. If this people finder has even on ad on the site it blows your touchy feeling relationship with google out of the water. Fact of the matter is Google exploits your personal information to target you with ads. Eric Schmit open admits that nothing is sacred on the net so why would think that they are doing this purely out of the goodness of their hearts? Maybe they are, but I doubt it!

bguy_1986 said,

That's the way the world is this days... People are probably skeeming right now on some kind of fundraising scam they will use this situation for.

The standard donation scheme, no doubt.

Some people seem to forget that "do no evil" doesn't necessarily mean "Do good where possible". Well done, google, every little helps.

I just want to hear from my brother and his family about 80 miles up the coast from sendai in hachinohe so I put my info in. If google spams me over it I will be ****ED!

This is why Google is the company to support.. Just good company overall..
God forbid Apple does something like this. That's the day hell freezes over, if they can't make money from it or doesn't interest Steve Jobs.. it's irrelevant.

This is very welcome indeed.

Doesn't beat the fact that this is more likely just a good marketing scheme to get people talking about Google. Positive word of mouth works wonders.

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