Google Launches Test Of AdSense For Video

Google has launched its AdSense for Video pilot program to test its system to allow publishers to insert streaming video ads in online video content on their Web sites. Christine Lee, AdSense product marketing manager, said Google expects in-stream video ads will add value to publishers' sites and will help engage site visitors. The pilot program is currently closed to new publishers. "With this pilot, publishers control when the ads play in their videos and choose which videos get the ads. This pilot represents our continued efforts to address the challenges faced by publishers who want to monetize their video content, by advertisers who want access to quality video inventory, and finally by users who want ads to enhance their video watching experience, not detract from it," said Lee.

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News source: InformationWeek

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I was just talking with my dad about this today, if they start doing whay yahoo did with launch and putting commercials in the videos then youtube will die, fast.

You know, I really, really don't like advertising, just like the rest of you.

But y'know, the money has to come from somewhere. And they're not talking 30 seconds, I don't think. Probably a whole lot less. Hopefully 10 at the max.

I'd rather these sort of services came without the overhead cost of ads, but in this world that just isn't possible. I think making such a thing as painless as possible by targeting you so you see an ad that you might almost be interested in is better than the way things are done now.

What I think is cool is when, while watching a show on On Demand, the commercial cut is only one ad long. You're expecting three minutes but your show is right back. I like that. It's a step in the right direction. Now if only regular broadcast television could survive on a low-profile ad arrangement like this.

Ah well. Nothing we can do about it, unless we want to start paying for these services directly.

"This pilot represents our continued efforts to address....users who want ads to enhance their video watching experience, not detract from it."

Oh yeah because nothing "enhances" a video like advertising. That's why when a commercial comes on TV no one ever switches the channel

When this kind of thing gets introduced to YouTube and you are forced to watch a 30 second advert before viewing the video you want to see, YouTube's popularity will plummet.