Google plans to penalize SEO heavy web sites

A few days ago, it was revealed that Google would soon be altering their search engine technology to offer its users more direct answers to search inquires rather than just offer a list of relevant web site links. Now it looks like Google may be going after web sites that try, in their opinion, to make their sites look good for search engines rather than offer good content.

Search Engine Land reports that during a panel at this week's South by Southwest event in Austin, Texas, Google’s Matt Cutts said that Google has nothing against SEO set-ups on web sites, saying that good SEO can actually more accessible and user friendly. At the same time, he did say, " ... absolutely there are some people who take it too far."

By "too far", Cutts means web sites that have too many keywords on a page, or exchange what Google feels is too many links on a site. Cutts says that Google has several engineers working on this issue right now. While he did say that Google normally doesn't pre-announce things, he added that Google does plan to launch this new algorithm on their search systems in the next couple of months to "level the playing field" between sites with good content and sites that are designed simply to catch the attention of search engine.

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23 Comments

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Yes please, oh sorry for the people who will lose jobs after their sites don't perform as good as before

It doesn't pay to f**k the system, all the better for honest people.

Cereal Bawks said,
I hope this'll finally make Experts-Exchange, Boardreader et al go away.

Indd and the bullcrap from Fixya

Cereal Bawks said,
I hope this'll finally make Experts-Exchange, Boardreader et al go away.

A few years ago Google proposed an option to hide links to a website from search results... The one and only site I blocked was experts-exchange. I totally forgot about that website until I read your comment !

Kwanza said,

A few years ago Google proposed an option to hide links to a website from search results... The one and only site I blocked was experts-exchange. I totally forgot about that website until I read your comment !

Didn't know there was such a feature, thanks!

For others here's how to block spam from your search results:

https://www.google.com/reviews/t?hl=en

Kwanza said,
A few years ago Google proposed an option to hide links to a website from search results... The one and only site I blocked was experts-exchange. I totally forgot about that website until I read your comment !

It keeps slipping into my search results. Same as Boardreader. They'll change hostnames all the time, Google's blacklist doesn't do wildcards.

Cereal Bawks said,
I hope this'll finally make Experts-Exchange, Boardreader et al go away.

. . .? I find Experts-Exchange pretty good at finding answers to technical questions. You guys all realise the discussion is visible if you scroll down right? You just have to be redirected there by a search engine. Sure it's annoying but the content is usually worth it.

Gaffney said,
Lets just hope that websites with a lot of SEO and content don't get punished.

Take some time with Googling and you'll see there is WAY more than a tea spoon of a difference between normal content websites that use tons of SEO (proper SEO) and the ones that literally just catch your query and repeat anything you say for the clicks and ads...

BIG difference, should be relatively easy to implement by Google. (the threshold)

GS:mac

I hate it when I put in a search something and in the results there are web sites that apparently put my exact words in the results and have nothing to do with what I am searching for.

wahoospa said,
I hate it when I put in a search something and in the results there are web sites that apparently put my exact words in the results and have nothing to do with what I am searching for.

THIS. A billion times this. Look for something, find a "download [your query]", "help about [your query]" web page that doesn't contain anything. Very annoying.

Aethec said,

THIS. A billion times this. Look for something, find a "download [your query]", "help about [your query]" web page that doesn't contain anything. Very annoying.

Yupp!

Oh I'll adore this change.
Can't happen anytime too soon imho!

GS:Mac

wahoospa said,
I hate it when I put in a search something and in the results there are web sites that apparently put my exact words in the results and have nothing to do with what I am searching for.

OMG, absolutely. This is the biggest annoyance to me. I want this practice yo end. Lol

As much as I use Google, I am not as trusting in them as I used to be. Im not at the stage where I would even consider MS or others but I don't have Google as a site that Im happy to accept agreements with without worrying that something might be in there that takes more from my custom than Im prepared to give.

waqastariq said,
Finally, Good SEO will be in demand again :0

It's always in demand, too bad 90% of companies offering this service are amateurs and selling BS.

theh0g said,

It's always in demand, too bad 90% of companies offering this service are amateurs and selling BS.

I think 'good' was the key word, in his statement >.>