Google policy change opens door to ads in Chrome extensions

Google has reportedly updated its advertising policies to include a condition that now allows developers to display advertisements to users from within Google Chrome extensions, marking a departure from the company's previous stance.

According to a report on The Next Web, Google has begun emailing developers advising them of the change to Google's ad policies and inviting them to start monetising their extensions for Google Chrome using Google's AdSense platform. Previously, advertisements were not allowed within extensions.

"We are updating our ad policies to allow extensions to monetize through ads," the email reads. "Please ensure your extensions are in compliance by reviewing our extension ads policy guidelines."

As set out in the Chrome Developer Policy, while ads may now be allowed within extensions, they must not interfere with "any native ads or functionality of the website", must have clear attribution of where they appear, and the behaviour of the ads is clearly disclosed to users. On top of that, forcing users to click ads or submit personal information is banned, and ads must be placed in context of the app or clearly stated which app it belongs to.

At Google's recent developer conference the company confirmed more than 310 million people actively use Chrome on a daily basis, with thousands of extensions and applications available for the web browser through the Chrome Web Store. It also recently announced mobile versions of Chrome for Apple's iPhone and iPad, although extensions are not supported through Chrome for mobile devices as yet. 

Source: The Next Web

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44 Comments

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i have it and use it but this doesn't matter to me..
i installed adblock on it and thats it.

If Firefox could auto translate web pages like chrome
i would never bother with chrome at all.
Not sure why people get so fanatical about chrome

I've been a non stop primary Firefox user since around 2003 'ish (rough guess)
I hear people complaining about problems with it and i don't get it..
And I can't remember having a problem with it.

Google is not putting ads in extensions, they are allowing third party developers to do so. Solution, don't use those extensions.

TRC said,
Google is not putting ads in extensions, they are allowing third party developers to do so. Solution, don't use those extensions.

The problem is this allows all developers to use them so what if every developer started doing that? So much for clutter-free extensions....

Shame on you google. Ads in extensions is going too low for you. first, we deal with ads on sites(Thank goodness we can block em) now we need to put up with ads in extensions. cmon, that ad crap is going too far. Good thing i moved from chrome to palemoon so i won't have to put up with that crap.

I downloaded the latest version of Firefox yesterday to see what I had been missing out on after making the switch to Google Chrome (I used to be a big Firefox fan). Looks like I'll be sticking with Firefox for a while longer after all...

Somehow, I'm actually ok with this. Developing and maintaining a Chrome extension takes a lot more time than you'd think. I've been writing one recently and just getting my head around the extension system took plenty of time. If I made one that I have to constantly maintain, that is a lot of time that I could use for something else. Might as well get paid for that.

For something that helps you every day, like Adblock, I wouldn't mind seeing an ad or two when you open for example the preferences or when you first install the extension.

That said, I really think use of ads should reflect the work that goes into an extension. Doing something that opens the Downloads window when you click a link is easy, doing an elaborate ad blocking system is not.

LaXu said,
Somehow, I'm actually ok with this. Developing and maintaining a Chrome extension takes a lot more time than you'd think. I've been writing one recently and just getting my head around the extension system took plenty of time. If I made one that I have to constantly maintain, that is a lot of time that I could use for something else. Might as well get paid for that.

For something that helps you every day, like Adblock, I wouldn't mind seeing an ad or two when you open for example the preferences or when you first install the extension.

That said, I really think use of ads should reflect the work that goes into an extension. Doing something that opens the Downloads window when you click a link is easy, doing an elaborate ad blocking system is not.


It's true that you should get paid for your work, but if you force certain things on users without giving a choice, then you should be the one who should pay for your inconveniencing the user, and you look for smarter ways to get paid.

lets not forget Google is an advertising company first.. all this other stuff is just a way for them to have revenue. It really shouldn't be a surprise.

korupt_one said,
lets not forget Google is an advertising company first.. all this other stuff is just a way for them to have revenue. It really shouldn't be a surprise.

What happen to Google being a search engine!

th3r3turn said,

What happen to Google being a search engine!

That was before they went public and money came into the picture.

aviator189 said,
Well, looks like I'm going back to firefox.

I believe you won't stay long with Firefox...

Chrome is simply too good..

lomas said,

I believe you won't stay long with Firefox...

Chrome is simply too good..

I was a die-hard chromer since it was in beta and v4 or w.e when it came to mac, then I decided FF is just as good as it's implementing same stuff as chrome and they dont spy on you, so I thought may as well stick to firefox. I like their view on standards too.

zikalify said,
I was a die-hard chromer since it was in beta and v4 or w.e when it came to mac, then I decided FF is just as good as it's implementing same stuff as chrome and they dont spy on you, so I thought may as well stick to firefox. I like their view on standards too.

If chrome "spies" on you (which it doesn't actually) then so does Firefox, since they both implement similar features in that regard.

SharpGreen said,

If chrome "spies" on you (which it doesn't actually) then so does Firefox, since they both implement similar features in that regard.

They implement similar features but in a different way. By default Google Chrome sends everything you type in the address bar to Google to make suggestions and check for malware/phishing sites. Firefox on the other hand downloads a file which contains a list of bad sites and checks against the list. Also Chrome recently started to send information about everything you download to Google. They even plan to use a online spellcheck, so everything you type... it goes straight to Google. Firefox doesn't act like that at all.

Greenix said,

They implement similar features but in a different way. By default Google Chrome sends everything you type in the address bar to Google to make suggestions and check for malware/phishing sites. Firefox on the other hand downloads a file which contains a list of bad sites and checks against the list. Also Chrome recently started to send information about everything you download to Google. They even plan to use a online spellcheck, so everything you type... it goes straight to Google. Firefox doesn't act like that at all.

roflmao, if they do that, I'll switch to FF as my secondary browser again I guess.

Google: Cloud apps!!! <3 <3 <3
Me: But it has worked well for years offline. No cloud needed at all! It's not even synch-based actions!
Google: CLOUD!!! <3 <3 <3
Me: ...
Google: LOVE THE CLOUD OR GO BUST!
Me: *download le firefox* Sh** up

XD

GS:mac

SharpGreen said,

If chrome "spies" on you (which it doesn't actually) then so does Firefox, since they both implement similar features in that regard.

erm no, no browser comes close to the amount of information Chrome phones home, this has been tested nd trialed. even here on neowin few months ago there was a research made on this, said Chrome phoned home an incredibly lot of information, and could NOT exclude personal information being send with all this data.
should be easy to excluse personal/private information phoned home. this includes what urls you visit, what links you click, how long you stay on websites, what you do on these websites. All you do on the browser, Google knows, its phoned home.
See the difference simply by checking ironware vs chrome chart
http://www.srware.net/en/softw...are_iron_chrome_vs_iron.php

aviator189 said,
Well, looks like I'm going back to firefox.

I frequently use the nightlies, I sorta mix between both browsers but I don't like where Chrome is going right now

Jebus Christ! .___.

*sticks to Safari either way*

Chrome is my go-to browser for when I'm in a hurry and need to open the browser that opens most quickly (Safari usually is filled with tabs in its session) and that is disconnected from my usual surfing and tracking ad networks etc lol

GS:mac

ArialBlue said,
Google Chrome is an advertisement for Google products.

....and yet I've never once seen an Ad in my google chrome that didn't belong to a website. Interesting...

SharpGreen said,

....and yet I've never once seen an Ad in my google chrome that didn't belong to a website. Interesting...


That's what's going to be changed now.

SharpGreen said,

....and yet I've never once seen an Ad in my google chrome that didn't belong to a website. Interesting...

For a while, I used a plugin named "Send using Gmail" that would randomly add ads to the bottom of certain webpages... When it started messing with my banks web page and displaying ads with inapropriate sounds I had to delete every trace of it !

Abhinav Kumar said,
So Chrome AdBlock Plus will show ads whenever it blocks ads.

After they added the 'allow *cough* non-invasive *cough* showing, I think they already started that.

Now let's see if those who feigned outrage over 3rd party apps with ads in Win8, saying they would never use Win8 because of those ads, will show the same anger over this move by Google.

nohone said,
Now let's see if those who feigned outrage over 3rd party apps with ads in Win8, saying they would never use Win8 because of those ads, will show the same anger over this move by Google.

I doubt it, the double standard is strong on tech sites.