Google releases brand new fade-in homepage

Google's been tinkering with its homepage style as of late; it hasn't been testing any big changes, as many people know and love the simplistic white Google look as it is, but one which the company has unveiled today has a new 'fade-in' style homepage for users.

You'll notice the new homepage if you visit Google.com right now. When the site loads, you'll simply be greeted with the logo and the two search buttons. Upon moving the mouse, everything else will fade-in, hence the description. While this is all well and good, you may find yourself asking, "What's the point?" Google has explained the changes on its blog, stating, "For the vast majority of people who come to the Google homepage, they are coming in order to search, and this clean, minimalist approach gives them just what they are looking for first and foremost. For those users who are interested in using a different application like Gmail, Google Image Search or our advertising programs, the additional links on the homepage only reveal themselves when the user moves the mouse. Since most users who are interested in clicking over to a different application generally do move the mouse when they arrive, the 'fade in' is an elegant solution that provides options to those who want them, but removes distractions for the user intent on searching."

The design which Google chose, whilst being simple, came from 10 different ones. As the company tested them over the recent weeks, they ended up with the one you'll see today, which had the most positive & neutral reaction from the users. It will be interesting to see how the vast majority of users will find their slightly altered experience, and whether or not they'll like it. What do you think, Neowin?

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I've had this for the last 4 maybe more weeks, and I just dont see the point. It really is a piece of useless twatting around that they've done.

Completely pointless, when I first saw this I thought my internet had dropped out without rendering the entire page. I've got a feeling this won't be a permanent fixture so enjoy it while its around :P

Eh... I'm not really wowed.. At least they brought the buttons back. I remember when they were testing this the buttons below the search box faded in too... That was poor design...

I'm surprised nobody has noticed and/or mentioned the fact that the text that fades in doesn't have any Cleartype attributes to it.

All in all, I think it's a rather pointless feature. The text that is there never struck me as being cluttered, obstructing, or intrusive. The continued absence of advertisement is all that matters to me. The text is very minimalistic compared to any godawful ad... especially if it's all flashed out with animations or any other annoying distractions.

The one thing I wish Google would do with this is to offer a way to disable/enable the fade-in in the page preferences for those who might actually find it to be annoying.

I was wondering if anybody commented on it, surprise you were the only one... Well I cannot stand the ugly font, wtf, Google is an asswipe. At least Bing is great as far as the UI goes.

I don't like it, its like using the web pages of 2004/2005 that where flashed based. I liked quick and simple, not move the mouse to access my stuff. I'm now waiting for the old mouse pointer with a tracker that follows it.

The normal UI works well, dont fix it

Thank God! I've been asking for this for ages! It's not like I wanted improved search results or search results display. Nope! I wanted a fade-in triggered by the mouse on the hope page! Somebody give these guys an award!

I don't really see the point. It looks ok and it's not intrusive, but if it fades in when you move the mouse, why not just leave it there in the first place?

I enabled this a while ago in my browser and I love it (not that I really visit Google's homepage directly anymore). It definitely fits with Google's ideology of simplicity = productivity. Nice job!

That would be worse. Not everyone visit sites like neowin to give them a headsup on the changes at google. MANY would be wondering where the whole menu went and would never think of clicking.

nytiger73 said,
How stupid, the moment you move your mouse the rest of the stuff comes into view anyway.

Yeah but Google only pick the best and brightest young things so it must be right.

You should put up a poll on this page to see how many users normally click the search box anyway even though the cursor goes there automatically.

I do.

Jugalator said,
I'm pretty sure it was explained in the article. :p

Yea i did read it but it seems pointless......less computer savy users are going to wounder what is going on.

Ive been seeing this page on my main pc for the last 4 months now. It has been driving me crazy thinking my computer was loading slow or something. I haven seen this on any other computer untill just a few weeks ago...

Now why have I been seeing this for months on one of my computers?

Since I know what this is now, I think its very cool, and it shows up on all of the computers in my house.

If you are having problems with the fade-in effect, try using IE8 or google chrome.
You can also try www.google.co.uk, that worked for me. .ca wasn't working on my end.

Google should have tested this better, rather than releasing an unfinished prototype that was probably never meant to see the light of day.

whatever...
after tidied up comes hidden, so I guess the already uber compact Google has to play hide and seek with it's users...
mh, quite ironic, I mean Google being a search engine...

haha, okay *bad joke: off*

i prefer the old design, but tbh... if this went default for all and for everyone, meh... there are worse changes in this world.

Glassed Silver:mac

I don't like it to be honest. Not a fan of things magically appearing when I decide to move my cursor. It's just jarring IMHO. Also it seems a bad idea to hide many of those links such as iGoogle, image search ect given that a user may be going to use those services and won't see them until the sites allowed them to fade in.

The logic that a user moves the mouse to click on something seems flawed to me since they may opt not to move it if they can't actually see anything that can be clicked on first loading the page.

The Google webpage used to fade for me, but recently it hasn't. Frankly, I didn't like the fade feature. Often, I would check my gmail or search for an image on the page and the slight lag the fade created drove me nuts. In summation, I think it's gimmicky.

don't see a thing...
no fade
doesn't Bing have a big search box and the image fades in...
seems Google is running out of ideas also, the way they went about this fade thing, is a little dumb imo

I honestly don't see the point. If I want to do an image search, I now have to wait for it to fade in to click on the link for image search? There's really no point.

Is this for google.com only? google.com.au is as normal. I can't see anything in the blog about regional sites...

Tech Star said,
Not changed for me. They are still testing with users.

I guess they're testing yup, I saw it about 2 or 3 weeks ago and never saw it again

I'm using the ~new Google~ so maybe thats why I can't see it, but idk about others but all the computers at my school and the ones at home that don't use the ~new Google~ have had this fade in effect for a little over a month now.

I also use the new google but only in firefox, I can still get the old google in IE which the fading works in so you could try that.
edit: Had to click go to Google.com

Really don't see the point. Most people will click the search box regardless, even though it is selected automatically, and that'll fade everything else in.

I bet they'll end up removing it in a few months.

Exactly what I was thinking, I know it's selected automatically, but I always click on the search box anyways. It's just a habit, now that it fades in, it just annoys me.

Simon said,
Really don't see the point. Most people will click the search box regardless, even though it is selected automatically

Huh? Because you do it, or? I never do this, why should I? It's much faster to just start typing -- that's why it's auto-selected. There's even the control focus hint rectangle in all common operating systems in the world to not make you forgot what you're supposed to be doing. :-p

Jugalator said,
Huh? Because you do it, or? I never do this, why should I? It's much faster to just start typing -- that's why it's auto-selected. There's even the control focus hint rectangle in all common operating systems in the world to not make you forgot what you're supposed to be doing. :-p

He's talking about the average user. Average users do not visit Neowin.

I kinda like google's approach, even though I see no point to it.

Like google, I like speed and pressing enter is much more convinient and faster than going out of my way to use the mouse to click search. I already have my hands on the keyboard, might as well press enter.

Jugalator said,
Huh? Because you do it, or? I never do this, why should I? It's much faster to just start typing -- that's why it's auto-selected. There's even the control focus hint rectangle in all common operating systems in the world to not make you forgot what you're supposed to be doing. :-p

Honestly, I haven't used the main Google site in years, all browsers have a search box on them now anyway. But when I watch someone use Google, they click the box.

Simon said,
Really don't see the point. Most people will click the search box regardless, even though it is selected automatically, and that'll fade everything else in.

LOL I have to laugh at this. I was at a friend's last night and they had to look some stuff up. They had to have gone to the Google site 8 or 9 times and each time they clicked on the search box... LOL I think you're absolutely right.

I hate it. It is no longer doing it on mine, it was for like 2 weeks. Either don't have anything or have what you have now, the fade is so jarring. All your mouse has to do is move anywhere on poof it fades in.

Horrible UI design.

techbeck said,
Cool, I like it. Always hated when sites clutter up their pages

Doesn't work on Firefox for me, possibly because of FlashBlock or AdBlockPlus.

Works fine on Internet Explorer, but in reality, it doesn't see to do much, other than bring back the simple look before google started adding all its different apps to its search page.

Works on FF for me using Adblock...and this is something new they are testing...so no big deal really..either like it or dont.

dvb2000 said,
Doesn't work on Firefox for me, possibly because of FlashBlock or AdBlockPlus.

Works fine on Internet Explorer, but in reality, it doesn't see to do much, other than bring back the simple look before google started adding all its different apps to its search page.

Working for me here on Firefox with ABP. Probably FlashBlock.

Works perfectly for me on FF with ABP too.

I like it. They've always been about simplicity. Maybe they should offer the option to turn it off though for users why really don't like it.