Google steps up click fraud war

Google is to introduce a new service to its AdWords advertisement management service in April that allows clients to block certain users from seeing their ads. The move will allow advertisers to further combat click fraud, a phenomenon in which website operators click on ads on their own websites to boost revenues, or click on online ads for their competitors to deplete their marketing budgets.

Controlling who is presented with the advertisements allows a company to prevent them from being seen by competitors. Click fraud is considered the Achilles heel of pay-per-click advertising. When advertisers are no longer able to rely on the accuracy of the billing system, they are likely to lose faith in the service.

View: The full story
News source: vnunet

Report a problem with article
Previous Story

Nokia-Palm Buyout Reports Baffle Some Experts

Next Story

Dell's Doubtful Turnaround

6 Comments

Commenting is disabled on this article.

Lmao hava333

More like:

if ($publisher_IP_address == $clicked_by_IP_address)
{
adsense_ban($publisher_username,"No reason given.");
};

About time. It probably took them 30 seconds to add this, and it should have been added months ago.

I got banned from AdSense on a site that 0 people knew about because some jackass decided to click on the ads 100s of times a day. It would have been really easy for me to just look in my logs and go "oh, this IP address is listed hundreds of times, and it isn't mine, so its probably the one responsible for all the clicks because they are the only other visitor to this site."

I hope I don't get in trouble for posting source for this "great" feature:

Get Click, IP Address of User;
Read from blocked userfile;

if (IP Address of User is in blocked userfile)
{
    // DO NOTHING
}
else
{
    Do whatever they do when a user clicks;
}


NICE JOB GOOGLE!

This wasn't elaborated on (and I'm sure it won't be as it would undermine their efforts), but i wonder how successful can they really be?

How can you accuratly detect a competitor on a click frauding webmaster? Simple minded ones might be easy to catch, but what about someone coming through a proxy? Large scale proxy hoping though as used to be very popular for web security where they have their connection jump to a new proxy on each page request. Not all proxies are detectable either...

They of course have to try something to keep their credibility up, but i don't think they can eliminate anything more than "casual" fraud.

I agree. I'm for helping defeat click fraud, I'm not for just banning innocent users because someone goes and clicks on ads like crazy. I don't want people doing it on my site, and I don't want others to benefit (or get kicked) by it on theirs.