Google to update Gmail Ads, offer coupons

Google are to update the advertisement system behind their popular email service, Gmail, by adding less irrelevant ads combined with a new ranking system and "offers and coupons for your local area".

Gmail was launched in 2004 as an invitation only service and finally went public in 2007, although still under the beta tag. Since the launch it has accumulated nearly 200 million monthly users, an impressive volume for any company. By comparison, Hotmail has 364 million monthly users, although it was founded eight years before Google brought their offering to the table.

The aim of the update is to provide more relevant Ads to the platforms users. I am sure many of us have been offered services we have no need for, I know I have. The article states, "Bad ads tend to annoy people. We're trying to cut down on these ads, and make the ones you do see much more useful." Google say that are going to approach Ads in a similar way they currently filter Bacn (emails which you might want to read but not at the moment) emails, by "using some of the same signals that help predict which messages are likely to be important to you, Gmail will better predict which ads may be useful to you."

An example would be if you have been receiving a few emails about computers, with the new system you might get an advertisement containing a promotional code for a local store, a feature which may be useful to many.

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11 Comments

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What an intelligent post. They need to pay for their free service somehow and I think this is a great idea. I love coupons heh.

Owatonna said,
What an intelligent post. They need to pay for their free service somehow and I think this is a great idea. I love coupons heh.

Yea it could be much worse. Lest the adverts are simply text links and not graphical like in Hotmail.

I don't like ads and won't have any of it. **** you Google. LOL at the way that chick puts it, "We want to cut out the less relevant ads and show you ads that are useful to you." **** you bitch.

I use a "hosts" file to block most of the ads, plain and simple.

Jebadiah said,
I don't like ads and won't have any of it. **** you Google. LOL at the way that chick puts it, "We want to cut out the less relevant ads and show you ads that are useful to you." **** you bitch.

I use a "hosts" file to block most of the ads, plain and simple.

Don't really understand why 90% of your comments involve bashing Google's market strategy, yet you use Gmail...?

Do you understand that a lot of us are prepared to sacrifice a little privacy for some great FREE services?

PS I also use Adblock plus for Chrome

SuperHans said,

Don't really understand why 90% of your comments involve bashing Google's market strategy, yet you use Gmail...?

Do you understand that a lot of us are prepared to sacrifice a little privacy for some great FREE services?

PS I also use Adblock plus for Chrome

LOL Did you count?

Till before Google started using customer PII for their profits, I was okay with them. Now they have joined the ranks of sites such as ussearch.com, intelius.com, peoplesearch.com, facebook.com, etc. whom I do not support one bit. Hell Facebook does everything for free while the others I listed charge a $15 fee for info you cannot find on Facebook. You may think Google's business area is different, but wait a few years and Google will be a one-stop source for pre-employment verification, and other such ****.

When Google runs an honest business without using their customers as bait for profits, and I will be okay with them again.

SuperHans said,

Don't really understand why 90% of your comments involve bashing Google's market strategy, yet you use Gmail...?

Do you understand that a lot of us are prepared to sacrifice a little privacy for some great FREE services?

PS I also use Adblock plus for Chrome

Yep,
I use Gmail also (3 accounts), but still not happy with any part of it really. It's definitely NOT the best there is and the amount of spam I get in there is ridiculous! Use it mainly for junk!! Heck, 2 of the 3 accounts I have, I have NEVER sent anything out with and get over 100 spams a week!

I will do anything and everything to block any ad at Google or Gmail, or ANYWHERE else, for that matter.