Google TV having a hard time finding partners

Google TV, a service revealed back in May, is currently at a loss for finding network partners for their launch this Fall. The product would allow users to watch and search cable programming, Web Videos, and even browse the web itself. The first devices using Google TV are going to be made by Dish Network, Sony, and Logitech. Sony will also incorporate a Blu-Ray drive into their version of the set-top box.

Recently, Google met with officials of ABC, CBS, Fox, and NBC to attempt to get support for Google TV's launch. These companies however are "skeptical that Google can provide a business model that would compensate for potentially cannibalizing TV owners' existing broadcast businesses." The networks are afraid that customers would begin using Google TV instead of regular cable, on which more revenue for the network could be generated.

Google claims and pushes the idea that if the networks partner up with the company then there will be more data on TV shows which could equally help both sides. For example, if a show was searched for on Google TV, it could show when the show is scheduled to air on TV and episodes that can be found online. Google wishes to create a central hub for all information about television, which would just simply let users get information and decide where they want to play the media.

Media companies are fearful of this all-in-one search and data option fearing their results will be overshadowed by the Web results, which could included pirated forms of the media. Other competitors of Google TV, such as the Apple TV, allow users to buy single episodes or purchase a season pass. With the Apple TV already having these partners, Google may find themselves in hot water when it comes to their release in the Fall if the Media companies do not agree with the platform.

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33 Comments

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Google should just build bittorrent into GoogleTV and make it as easy as possible for people to find HD torrents of their favourite shows.

just as steve jobs said at the D conference. Google will find out how hard the tv market really is ... i guess they are learning exactly that. Hopefully someone will break it open, i don't care who it is just as long as we get a unified system. One Box for blueray/dvd, tv/pvr and media box etc. someone should make a modular box, which lets you add support for additional services later ... hmmm my description kinda sounds like a ps3 ...

The networks would actually gain viewers, since people like me refuse to watch Cable TV. Too many commercials drive me away. Plus, with a "Watch whenever you want to" mentality, I would not miss my favorite show just because it's only on Thursday night for example.

Good I say, I'm getting more and more worry of Google being everywhere. As if them knowing what you do online isn't enough now they'll find out what you do in your living room. No thanks guys. And I'm not even paranoid or anything but seriously, I just have no trust for them at this point.

I hope this thing dies like Wave and Gears.

GP007 said,
Good I say, I'm getting more and more worry of Google being everywhere. As if them knowing what you do online isn't enough now they'll find out what you do in your living room. No thanks guys. And I'm not even paranoid or anything but seriously, I just have no trust for them at this point.

I hope this thing dies like Wave and Gears.

Innovation? Ah fuсk it.

If I do a search for "In Plain Sight" on my google TV I don't give a ****ing **** if they have a "Clip" of it on youtube. I want to see where I can watch it for for free.

I don't quite see the benefit of Google TV. TV listings are 7 days at best. I'm quite capable of seeing what is on through a TV guide that is specific to the channels I have. The only neat thing would be Youtube on your TV and most new ones do this now anyway. All I would be doing is giving Google more search queries. Just seems so pointless from a consumer point and a big deal to Google for obvious reasons.

"For example, if a show was searched for on Google TV, it could show when the show is scheduled to air on TV"
Uhm... I can do that with my current Uverse boxes... I got to search and voila!

Conventional TV has been on a decline for years, and the more technology expands, the more it will devour the cable networks, and I say good!

I only subscribe to local broadcast, and the rest I stream from the internet. I thought I would miss something by doing this, but I have not missed anything.

Whatever happened to QUALITY? Until something is delivered, it is merely wishful thinking with a marketing budget. Maybe Google's demos simply do not interest the companies. Maybe the companies feel frustrated that the tech companies are not listening to their concerns. Maybe, just maybe, these oh-so-great tech companies do NOT know what end users really want or need.

As a person who works at the VERY high end of both of these industries I can tell you with no uncertainty that there isn't a single major studio/network that has the faintest clue to how to handle the Internet as a distribution model.

They are all lost in the 1950's when it comes to music, tv, and film distribution and they are all heading towards extinction.

The networks are probably not considering the global revenue generation potential. Its understandable that they probably don't have any such marketing survey which could confirm a global market, but just imagine a dude in Vietnam having access to any channel broad casted anywhere in the world, available at a reasonable cost payable through Credit Card.

This is pretty much the future of Television Entertainment, no point in resisting it networks, lets go go go.

I think that'd be great, I'd be really happy if I could finally watch some of my favourite TV shows live and reliable in good quality from the USA rather than illegally download them, some of them never even air nor do they have DVDs available. In terms of football, I try watch all of Man Utd's games live - the majority again illegally, yet I know people in France, Italy, Japan and USA can watch virtually every single Premiership game live.

You're spot on with the "this is pretty much the future of Television Entertainment" - the cons seem to be more domestic; like obviously with my Premiership football (soccer) point there's less market than there is over here. Yet I don't care for that! I think it'd be great and forcing us to work together between countries sounds good to me, less separation the better.

The longer TV folk try resist the internet and evolution of media then good, tough luck - they're the ones who'll get left behind. As long as there's a platform and/or market more than capable of dishing out what they give (and with more options and choice for the user --> user benefits; regularly these days seems to be the customers paying the price for rich business owners refusing to adapt and try milk their money supply) there will be a userbase, and the further this evolves into better, the larger that userbase will grow.

warwagon said,
Not surprising.

Not surprising at all. If Apple was having a hard time getting the networks on board for cheaper pricing of TV shows and a subscription model, I didn't see how Google would have any better luck. And it's shame really because I'd love to ditch my cable company and get everything I want over the Internet.

asdavis10 said,
If you ditch your cable company that may limit your Internet

Not surprising at all. If Apple was having a hard time getting the networks on board for cheaper pricing of TV shows and a subscription model, I didn't see how Google would have any better luck. And it's shame really because I'd love to ditch my cable company and get everything I want over the Internet.

Well I would never buy another TV from Sony, it's over priced, mediocre hardware riddled with DRM and YOU are paying them to stop you using it the way you want!

No thanks Sony.