Google's head of privacy slams Microsoft's Scroogled ad blitz

For the past few months, Microsoft has been waging an online and television-based ad campaign against Google under the umbrella title "Scroogled". In November, it was used to enforce Microsoft's claim that Google Shopping search results was full of paid ads instead of objective choices. In Febrary, the term was used again to go after the use of keywords in a person's Gmail messages to generate ads.

Google has mostly been silent about the Microsoft Scroogled ads but this week, Network World reports that Google's chief privacy officer Keith Enrigh called the campaign ""misleading" and "intellectually dishonest" at a panel discussion at the RSA Conference. The panel was also attended by Microsoft privacy officer Brendon Lynch, who countered by saying that the Scroogled ad blitz was simply designed to help the general public "make an informed choice."

Meanwhile, it appears that the Scroogled campaign has officially run its course: KQED.com reports that Microsoft has stopped buying the add for TV, online and newspapers. Stefan Weitz, Microsoft's senior director of online services, said of the campaign, "that part is about finished." It's debatable as to how effective the campaign has been in terms of people switching from Google to Microsoft services, but you can bet it won't be the last time Microsoft goes after Google and its privacy standards.

Source: Network World

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The article's comments on this site just gets worse and worse... A lot of spam and flaming. Where are the real discussions, people?

If Google is sure that what Microsoft is saying is truly misleading, why don't they just take them to court for defamation? They can't because the statements Microsoft made aren't false. This just goes on to support the very strong possibility that the statement by the 'Head of Privacy' was just to save face.

It's true that Google do that - it's actually in their terms and conditions.

Also, it's true that I don't believe this to be an invasion of my privacy - just because they look for keywords in my stuff to target ads which would make sense to me is perfectly alright as far I am concerned.

I didn't particularly read the whole article but when I saw the words Google and privacy in the same sentence..............

Google and privacy DO NOT even belong in the same sentence!! Not that MS is much/any better, but Google's constant denial of any such activity is mind boggling!!

This is all your punishment for endorsing the cloud services craze.. There is no difference between any company.. Microsoft is only not doing the email ad targeting to the aggressive point of google because it doesn't have as effective technology to do it. Do not believe for a moment that they don't do it in some way.

Stay tuned for more!

Umm... wow troll much? They are doing this for awareness and to start a petition for Google to stop invading people's privacy for those who wish to stay on Gmail. Microsoft does have the technology for that, but they actually respect people's privacy. The most Outlook looks at it is the Subject lines, which is what they said publicly a long time ago, which I don't even think they do that anymore. At least Microsoft is open about that, whereas Google just hides it.

You just keep believing that. Chalk it down to trolling. Disregard what is obvious. Say good bye to your freedoms and submit to the authority of others.

I love all the haters on here slamming Microsoft, when Microsoft is an advocate for privacy and security on the web which is why that campaign launched. This was not an Outlook campaign, but a campaign from their security department to bring awareness and for people to sign the petition to get Google to stop or switch to Outlook. The Google guy obviously had nothing to say because he couldn't prove them wrong because Microsoft used actual facts with actual research (with sources listed on their site). So it was a good campaign to protect people, not a slam campaign to get people to switch. As you can see, they even want to protect those who DON'T want to switch by signing the petition and getting Google to stop invading people's emails.

It's Mark Penn. Of course it's misleading. That's his thing. Even when the man has a point, he makes it in the most obnoxious possible way.

/not happy with MS for hiring that clown

Well that was a fun read. Full of the same paranoia anti this anti that....how many threads like this do we have?

Anyway, I am glad Google said something. Just hope they dont go any further and just focus on themselves and getting Motorola going.

everytime, I sign out of youtube website. I see that google knew that my favorite stuff when I watch my favorite stuff on youtube. I was like oh my god! they knew my stuff! I really hate google so much! I don't trust Google! Google is pure evil!

About privacy, Google is evil but MS is way more evil, specially since MS is pretty willing to give out our information without a proper trial.

I think your confused. Here in China - y'know, where all the people, all your money and most of your jobs are - there's no such thing as Google or Gmail. They ran away like a bunch of fairies when Baidu kicked their stupid butts all over the Middle Kingdom. Here I use Hotmail/Outlook regularly with no problems. Haven't seen a Gmail or a Google for at least a year. Grow TF up.

Major Plonquer said,
I think your confused. Here in China - y'know, where all the people, all your money and most of your jobs are - there's no such thing as Google or Gmail. They ran away like a bunch of fairies when Baidu kicked their stupid butts all over the Middle Kingdom. Here I use Hotmail/Outlook regularly with no problems. Haven't seen a Gmail or a Google for at least a year. Grow TF up.
I thought Google's services are blocked in China and that's why you don't see them?

http://www.greatfirewallofchin...iteurl=http://www.gmail.com
http://www.greatfirewallofchin...teurl=http://www.google.com

What does the CHIEF OF PRIVACY do in Google????? counting no. of chromebooks sold or what, as he seems to be free from everything, without taking care of user privacy. Or this is a statement by a made up name of a made up head of a made up division at google? smells like so

What else do you expect from chief privacy officer to say: oh sorry Microsoft is right and we break into your privacy without telling you anything just to improve our services and maximize profit. Let's be fair that's all Google does. Collect and use information.

What has happened to Neowin? I remember when the forums used to be worth participating in and the articles worth reading. Now I see nothing but Microsoft PR tripe day after day and the community against itself.

ambiance said,
What has happened to Neowin? I remember when the forums used to be worth participating in and the articles worth reading. Now I see nothing but Microsoft PR tripe day after day and the community against itself.

What happened to people you mean? Seems the trolls have overthrown the kingdom. I blame YouTube comments

headsoup said,

What happened to people you mean? Seems the trolls have overthrown the kingdom. I blame YouTube comments


Curse you, YouTube!

Google Head of Privacy sole responsibility - find ways to violate users privacy for maximum profits and continue to tell the media about Don't Be Evil. It's basically a way to deflect exactly what they are, a scum bag advertising company that dumps intellectual property appropriated from other companies onto the market for 'free' to entice people to use their spyware products and gather vast databases of information on people that they can later sell to others; right now they claim the data is pooled together in anonymous collections, however once they need more profits will this individual data be sold to healthcare companies, insurance companies, potential employers? Likely yes. They have a habit of "accidentally" violating users privacy - releasing information on google wave, placing cookies on devices without permission, driving around stealing data off open wifi networks.

There is a reason the company is staffed by NSA spooks that do nothing but this type of surveillance on people; there is also a reason they recently updated their terms of service on their websites that you agree to any changes they make in the future regarding your data, there is also a reason they want you to login to all of their websites. There is a price to free.

Many may claim that Googles competitors gather as much information as Google, that may or may not be the case, many of these 'other' companies are not advertising companies that make 87% of their revenue from advertising on the internet, and these 'other' companies don't have a history of end-user privacy violations that Google does.

I had to register, just so I could reply with how incredibly idiotic this statement is. Go back to living under a rock and make sure you shut your blinds down there.

njroqu said,
I had to register, just so I could reply with how incredibly idiotic this statement is. Go back to living under a rock and make sure you shut your blinds down there.

Ignorance is bliss, isn't it?

Living in a delusional fantasy world where advertising companies aren't scummy must be so nice, how is it there?

njroqu said,
I had to register, just so I could reply with how incredibly idiotic this statement is. Go back to living under a rock and make sure you shut your blinds down there.

Well I guess if he did do that at least he would stop being tracked by Google?

norseman said,
You're delusional if you think anything pgn said is incorrect.

pgn has been trolling Neowin for about 2 weeks now. He's already on my ignore list so i don't know what he just said but 90% of what he says is purely delusional and should be ignored.

pgn said,
Google Head of Privacy sole responsibility - find ways to violate users privacy for maximum profits and continue to tell the media about Don't Be Evil. It's basically a way to deflect exactly what they are, a scum bag advertising company that dumps intellectual property appropriated from other companies onto the market for 'free' to entice people to use their spyware products and gather vast databases of information on people that they can later sell to others; right now they claim the data is pooled together in anonymous collections, however once they need more profits will this individual data be sold to healthcare companies, insurance companies, potential employers? Likely yes. They have a habit of "accidentally" violating users privacy - releasing information on google wave, placing cookies on devices without permission, driving around stealing data off open wifi networks.

There is a reason the company is staffed by NSA spooks that do nothing but this type of surveillance on people; there is also a reason they recently updated their terms of service on their websites that you agree to any changes they make in the future regarding your data, there is also a reason they want you to login to all of their websites. There is a price to free.

Many may claim that Googles competitors gather as much information as Google, that may or may not be the case, many of these 'other' companies are not advertising companies that make 87% of their revenue from advertising on the internet, and these 'other' companies don't have a history of end-user privacy violations that Google does.

Did you really type all that **** out?

theyarecomingforyou said,
If Google wants to retaliate they could simply slam Microsoft for how horribly unreliable Outlook.com has been.

I for one haven't had any problems with Outlook.com but for the sake of argument I would rather have a "non-reliable" email service then one which just harvested all my data and associate's it with my unique ID...

ingramator said,
I for one haven't had any problems with Outlook.com but for the sake of argument I would rather have a "non-reliable" email service then one which just harvested all my data and associate's it with my unique ID...

Or how about neither?

gameboy1977 said,
Google still denied it!

Neowin is making me hate on microsoft. thanks for these scroogled microsoft i totally moved to gmail.

Edited by ahoncbt, Mar 2 2013, 7:45am :

ahoncbt said,

Neowin is making me hate on microsoft. thanks for these scroogled microsoft i totally moved to gmail.

NeoWIN. I don't trust Neowin anymore. They look like Microsoft's PR department.

Thingol said,

NeoWIN. I don't trust Neowin anymore. They look like Microsoft's PR department.

The majority of Microsoft apologists remind me of Biffs 'gang' in back to the future.. Standing behind him jeering and cheering him even when he's doing jerky things. It's a sad state of affairs.

And FWIW I would trust Google far more than Microsoft based on their respective histories.

I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.

He never denied it. Only said it was "misleading".

I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.

Edited by Major Plonquer, Mar 2 2013, 11:52am :

Major Plonquer said,
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.

He never denied it. Only said it was "misleading".

I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.
I do trust Google.


You're just one person why do you repeat the same sentence over and over, or you are Google's employee perhaps?

ahoncbt said,

Neowin is making me hate on microsoft. thanks for these scroogled microsoft i totally moved to gmail.

OK neo win and Microsoft don't respect your privacy or Google? Careful what comes out from your mouth. If you don't care about your privacy, most peoples do. So keep that to yourself

You're just one person why do you repeat the same sentence over and over, or you are Google's employee perhaps?

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S3P€hR said,

OK neo win and Microsoft don't respect your privacy or Google? Careful what comes out from your mouth. If you don't care about your privacy, most peoples do. So keep that to yourself

so MS and Neowin care!! all they want is your money too. nothing else.
why the f should i keep my opinion about MS to myself. its a forum and this is a place to post opinions