Halo Reach generates $200 million in first 24 hours

TechFlash is reporting that yesterday Microsoft announced how much money Halo: Reach made for the company in its first 24 hours on the market. The software giant said that the game made more than $200 million on its first day when it was released in the United States and Europe.

Phil Spencer, corporate vice president of Microsoft Game Studios, said that Halo: Reach is “the biggest game Microsoft has ever released." He went on to say that “every major installment has grown in scope and popularity, firmly cementing the ‘Halo’ franchise as one of the most popular entertainment properties in the world over the past decade."

Halo: Reach is the most recent in a long line of games set in the Halo universe; Halo 3 totaled over $170 million in its first 24 hours on sale back in 2007.

Microsoft is claiming that the Halo: Reach launch is the biggest entertainment launch of 2010 in the United States by comparing the initial takings of the game with the takings of major films, such as Iron Man 2, Alice in Wonderland and Toy Story 3, in their first three days. There is speculation that the title for the biggest entertainment launch of the year might actually be claimed by Call of Duty Black Ops later in the year.

This weekend Microsoft will be allowing all owners of Halo: Reach to play online by offering users access to Xbox LIVE Gold features even if a user only has a Silver subscription. This will also allow players to take part in special events such as battles against the developers of Halo: Reach.

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I want to jtag 360 v9xxxx so you can run keyboard emulators. that would be awesome. too bad its impossible (grrr, stupid patches)

Man I feel left out, I have the first one that was on the PC, loved it. then I jumped in and got version 2 for 360. but since then i'm on the fence. I'm one of those people who refuse to play FPS games on consoles because of the controls, Mouse and keyboard or nothing.

Same thing with Street Fight, must be the right tool for job at hand. Joystick

http://www.youtube.com/watch?v=TbRL37DGfCo

$200 million is great for a exclusive game, no doubt CoD will top it because it's being released on 3 platforms - but i will like to see how the sales on 360 end up being on CoD vs Halo

So um, the most over-rated, and over-hyped game series of the past decade selling alot is news, how?

I mean, It's not really a surprise as you could slap halo on anything and the legions of (blind) halo fans would still buy it anyway.

Blackhearted said,
So um, the most over-rated, and over-hyped game series of the past decade selling alot is news, how?

I mean, It's not really a surprise as you could slap halo on anything and the legions of (blind) halo fans would still buy it anyway.

Yeah over hyped thats why so many people bought each new game. Fanboyism can only carry a series so far, 4 games that sold this well(even odst did well) was not carried by fanboys but by a great game.

Blackhearted said,
So um, the most over-rated, and over-hyped game series of the past decade selling alot is news, how?

I mean, It's not really a surprise as you could slap halo on anything and the legions of (blind) halo fans would still buy it anyway.


I love comments like this. It's sad though, shows you there's still people who make calls about a game just because of how popular it is. That's the truth, with every game, everyone's favorite phrase is OMG ITS SO HYPED UP IT MUST BE BAD GGGAWWWW.

Hype has NOTHING to do with how good a game is, as much as you whining self-absorbed people would like to believe. It's so easy to tell from these comments who actually owns the game, who's even played the game, and whether or not they actually think it's good or not.

sadly such high sales on a OK game. it's vastly overrated. and in my opinion out of all the major name titles i think Halo is the most overrated hands down, especially it's single player.

want a quality recent game? ... go try Mafia II or Red Dead Redemption.

even that $200 million feat is mostly because games cost $60 each when movies (in theater) typically cost $10 or less which means individual people movies are still far higher overall since you could have 6 times less people and still get same sales where as a movie would need 6 times more people to get that sales figures mark.

so purely looking at the $ it's still a impressive feat but i do make a legitimate point though about he cost thing so it needs far less sales to get the same $$. but since the bottom line is $$ that's probably all that matters for stats like this.

Halo Reach did nothing to renew my interest in Halo. Wasted money IMO. Granted, I just finished the campaign in under 7hrs and have not tried anything else yet....but there really was no story, no big objective or anything else to keep you in suspense and wanting more. The ending also blew chunks. I do like the fact that you an drive almost any vehicle you see. Weapons are ok but no real WOW factor compared to the other halos.

techbeck said,
Weapons are ok but no real WOW factor compared to the other halos.
Are you kidding me? The DMR is the best thing that's ever happened to this series.

And that ending was amazing. Did you stay past the initial Thank You message from Bungie?

McSwitch said,
Are you kidding me? The DMR is the best thing that's ever happened to this series.

And that ending was amazing. Did you stay past the initial Thank You message from Bungie?

The ending sucked and yes, I stayed past the Ty message. Still sucked. Campaign is short. Basically no story, just shoot and kill.

techbeck said,

The ending sucked and yes, I stayed past the Ty message. Still sucked. Campaign is short. Basically no story, just shoot and kill.

You know there's a story if you stop yourself from skipping past the cutscenes.

McSwitch said,
You know there's a story if you stop yourself from skipping past the cutscenes.

I didnt skip past it and i said there is basically no story. Meaning there is a story but it weak as hell.

This is the last HALO bungie will be making and then MS will be making anymore future HALO games. Seems to be Bungie just wanted to cash out one more time before they focus on other games.

McSwitch said,
Are you kidding me? The DMR is the best thing that's ever happened to this series.

And that ending was amazing. Did you stay past the initial Thank You message from Bungie?

If they final final ending wasn't about the legendary ending of halo 3 not worth the time.

sexypeperodri said,
People are still into Halo?

Wow, did you piece that together from the fact that it sold $200 million in the first 24 hours? Or did you piece it together from all the Halo Reach news that's been going on?
Stupid useless comment.

"Microsoft are claiming that the Halo: Reach launch is the biggest entertainment launch of 2010 in the United States by comparing the initial takings of the game with the takings of major films,!

That's not really as impressive as it sounds, afterall a new game retails at 4 or 5 times the price a cinema ticket costs...?

Coagulated said,
"Microsoft are claiming that the Halo: Reach launch is the biggest entertainment launch of 2010 in the United States by comparing the initial takings of the game with the takings of major films,!

That's not really as impressive as it sounds, afterall a new game retails at 4 or 5 times the price a cinema ticket costs...?

it depends how you look at it.
a game gives you more hours of entertainment than a movie.
Even a short single player game like cod4 lasts close to 6-7 hours on hard difficulty. Most other fps games will last more than 10 hours. Not to mention the multiplayer aspect.
if you consider rpg games then you are talking 30-40 hours minimum gametime.
ofcourse you can watch a movie multiple times but that goes for the game also.

Coagulated said,
"Microsoft are claiming that the Halo: Reach launch is the biggest entertainment launch of 2010 in the United States by comparing the initial takings of the game with the takings of major films,!

That's not really as impressive as it sounds, afterall a new game retails at 4 or 5 times the price a cinema ticket costs...?

200 million in 24 hrs is an impressive number be it either a movie or video game imho

it will be interesting to see how the sales of MOH and CoD: Black Ops will compare to these Halo Reach numbers

Edited by SleeStak, Sep 16 2010, 6:43pm :

Coagulated said,
That's not really as impressive as it sounds, afterall a new game retails at 4 or 5 times the price a cinema ticket costs...?

True.. but if you are in a family the game can entertain multiple people. Buying the game is probably the same cost of 3 people seeing a 3D movie.

Recon415 said,
I cannot wait until Bungie cuts their ties with MS and starts developing for the PC again.

Prior to Microsoft, they mainly developed games for the Mac.

Not sure what you are talking about, at all here. Halo 1&2 had PC releases, and there is no reason not to expect there to be upcoming PC releases of the current games now that DX11 is out and it meets the features of the XBox 360 DirectX subset features.

Recon415 said,
I cannot wait until Bungie cuts their ties with MS and starts developing for the PC again.

I would imagine Bungie will stay where the money is. Cutting ties with MS will mean games for 360/PS3.. more than it will for PC games

thenetavenger said,

Prior to Microsoft, they mainly developed games for the Mac.

Not sure what you are talking about, at all here. Halo 1&2 had PC releases, and there is no reason not to expect there to be upcoming PC releases of the current games now that DX11 is out and it meets the features of the XBox 360 DirectX subset features.

X360 has more like DirectX 9.5

the PC is far far ahead

Ci7 said,

X360 has more like DirectX 9.5

the PC is far far ahead

oh totaly. Im not sure why they do not release it to pc.. Halo 1&2 were on pc. Fable Lost chapters on pc, Fable 3 collecters edition is even comming to the pc. Im not sure who decied to make soem title excluive to console.. seems like a foolish move for any gaming title..

MadDoggyca said,
oh totaly. Im not sure why they do not release it to pc.. Halo 1&2 were on pc. Fable Lost chapters on pc, Fable 3 collecters edition is even comming to the pc. Im not sure who decied to make soem title excluive to console.. seems like a foolish move for any gaming title..
Agreed, looking forward to Fable 3 on PC, when you already have a game on Xbox, its stupid to ignore the PC crowd entirely, sure some companies cannot afford the extra work to make a decent PC port, but those that do make more money off there game in the end then those that don't.

Nagisan said,
Agreed, looking forward to Fable 3 on PC, when you already have a game on Xbox, its stupid to ignore the PC crowd entirely, sure some companies cannot afford the extra work to make a decent PC port, but those that do make more money off there game in the end then those that don't.

personly I stongly bealive all Title sohudl be coded in c/c#/.net on the PC first and then follow a console verion 2 months behined... Why? cuz on the pc its easyer to spot after release bug and patch them right away. ON a console ones it burnt on a disk its harder to patch and fix and lets face it PSN/Live is know not to to patch quick.

Like how Final Fantasy IV online is being done. its goign to be on the pc rouhgly 5 months beofre it hits the console... Exclent move on Square Enix part.

thenetavenger said,

Prior to Microsoft, they mainly developed games for the Mac.

Ever played the game Oni from Bungie? Was a pretty cool game and was developed for the PC.

Recon415 said,
I cannot wait until Bungie cuts their ties with MS and starts developing for the PC again.

I wouldnt be surprised if they decided to port this to the PC. Some of the other Halos were not originally available on the PC and now are. PC versions do seem to be released later than the consoles.

Nagisan said,
No PC version, not interested, over-hyped game IMO, but I've never been into the Halo series.

I was fan of the first game and somewhat the second.... To bad they are not making this for PC, I haven't used my console in forever. Gaming experience has been ruined by whinny little punks who think its cool to curse and talk like you are snoop dog.

Euphoria said,

I was fan of the first game and somewhat the second.... To bad they are not making this for PC, I haven't used my console in forever. Gaming experience has been ruined by whinny little punks who think its cool to curse and talk like you are snoop dog.

This is why you mute the people not in your party... An elegant Fix.

Euphoria said,

I was fan of the first game and somewhat the second.... To bad they are not making this for PC, I haven't used my console in forever. Gaming experience has been ruined by whinny little punks who think its cool to curse and talk like you are snoop dog.
That sounds like the last time I tried to play Team Fortress 2, about a month ago.

Euphoria said,

I was fan of the first game and somewhat the second.... To bad they are not making this for PC, I haven't used my console in forever. Gaming experience has been ruined by whinny little punks who think its cool to curse and talk like you are snoop dog.

yea I got a lot of this on PC.

StaticL said,

cry more?

No, just stating my opinion. Sounds like your the one whining about someone "hating" on your new game.

Edited by Nagisan, Sep 16 2010, 4:40pm :

Nagisan said,
No, just stating my opinion. Sounds like your the one whining about someone "hating" on your new game.

Agreed I am hating on your mindless crying

StaticL said,

Agreed I am hating on your mindless crying
So now everyone with an opinion different then your own is crying.....you sure have a retarded way of thinking.

Nagisan said,
So now everyone with an opinion different then your own is crying.....you sure have a retarded way of thinking.

No crying would be going on post celebrating the amount of money they made after their hard work and turning up your nose bc they didn't spend time to make a pc version but no don't worry after all the money they just made on the first day I think they'll be alright without your business especially since your hating on a game i doubt you even touched go troll somewhere else

I have to agree with OP as well. I stop playing halo ever since halo 2. Halo 1&2 are played way better on the pc then any xbox out there... Also I get less of the "annoying kids" on any pc title then live. may do to the fact kids dont know how to hook a mic in or what but its a bonuse not to have to hear them.

Mouse/Keyboard FTW and like the orginal OP I won;t be touching this one ether. witch is to bad cuz I really enojyed halo 1 PC due to the fact of the Mods.. Useing a sniper rifle with tank round on bloodgulch kicked ass..excspectly whn u were on the floating platforms in the air.. you coud see the hole intire map up there..

StaticL said,

No crying would be going on post celebrating the amount of money they made after their hard work and turning up your nose bc they didn't spend time to make a pc version but no don't worry after all the money they just made on the first day I think they'll be alright without your business especially since your hating on a game i doubt you even touched go troll somewhere else
Wrong, I actually played Halo 1 on the PC, most of the way through the campaign and even some multiplayer. I skipped Halo 2 because I wasn't very happy with the Halo 1 storyline (I play games for story first, gameplay second), but I would have at least given Reach a try/chance if they bothered to make a PC version. But, they didn't, which is why I am hating on them.

Shooters are 100x better with a mouse and keyboard than they are with a controller which is part of the reason I called it over-hyped, and its why I would not bother buying a console for a game such as Halo, its quite sad that MS wanted Halo to be a console only franchise, it would have actually held more interest if it was both console and PC (all the way through the series).

As for trolling, you do a fine job describing yourself without me having to bring it up first. You are obviously angry that I stated my opinion about a game that sold well, get out before you get too angry about it and end up hurting yourself.

Nagisan said,
Wrong, I actually played Halo 1 on the PC, most of the way through the campaign and even some multiplayer. I skipped Halo 2 because I wasn't very happy with the Halo 1 storyline (I play games for story first, gameplay second), but I would have at least given Reach a try/chance if they bothered to make a PC version. But, they didn't, which is why I am hating on them.

Shooters are 100x better with a mouse and keyboard than they are with a controller which is part of the reason I called it over-hyped, and its why I would not bother buying a console for a game such as Halo, its quite sad that MS wanted Halo to be a console only franchise, it would have actually held more interest if it was both console and PC (all the way through the series).

As for trolling, you do a fine job describing yourself without me having to bring it up first. You are obviously angry that I stated my opinion about a game that sold well, get out before you get too angry about it and end up hurting yourself.


Not angry surprised you keep responding but you don't seem to understand what a troll is, You came on a news post about the $200 million they made on the first day b****ing about them not making it for the pc that my friend is a troll comment. And I was refering to you not even touching Reach not Halo 1 the two are very different

StaticL said,

Not angry surprised you keep responding but you don't seem to understand what a troll is, You came on a news post about the $200 million they made on the first day b****ing about them not making it for the pc that my friend is a troll comment. And I was refering to you not even touching Reach not Halo 1 the two are very different
I figured my original comment was more obvious.....had they made a PC version, they would have made even more money than the news article mentions and there would have been more interest in the game. Obviously you didn't see it that way. I stated my personal feelings about the game along with my "No PC version" comment, which seems to be what you decided to focus on above all else. The reason you would be the troll is because you posted "cry more?" which has nothing to do with the topic (the topic being Halo Reach) and was obviously posted to try to anger me or at least trigger some response out of it. So there, you happy? You got a response out of your trollish comment.

StaticL said,

No crying would be going on post celebrating the amount of money they made after their hard work and turning up your nose bc they didn't spend time to make a pc version but no don't worry after all the money they just made on the first day I think they'll be alright without your business especially since your hating on a game i doubt you even touched go troll somewhere else

grammar police

Euphoria said,

I was fan of the first game and somewhat the second.... To bad they are not making this for PC, I haven't used my console in forever. Gaming experience has been ruined by whinny little punks who think its cool to curse and talk like you are snoop dog.

Actually, the gaming experience has been ruined by whiny PC gamers who think they're entitled to mods for a game and cry like little babies when they find out a dev isn't interested in doing so.

Euphoria said,

I was fan of the first game and somewhat the second.... To bad they are not making this for PC, I haven't used my console in forever. Gaming experience has been ruined by whinny little punks who think its cool to curse and talk like you are snoop dog.

First game kicked ass. Friend of mine, and myself, played it on Legendary all the time and became pretty good at it. Best story and longest of the Halos. Didnt enjoy Reach nearly as much.

As for the kids online, luckily enough I have a few friends to avoid that problem.

Setnom said,
How much did the making of this game cost?

I would guess no more than 20 millions. And that includes marketing.

Setnom said,
How much did the making of this game cost?

And don't forget to ask how much the ad campaign cost... they wanted those results so they invested A LOT to promote it. A lot more than the making of I believe. It was over 40 millions for Halo 3 yet I cannot find numbers for Reach.

Rhialto said,

And don't forget to ask how much the ad campaign cost... they wanted those results so they invested A LOT to promote it. A lot more than the making of I believe. It was over 40 millions for Halo 3 yet I cannot find numbers for Reach.

Where did you take that "40 millions" from? This article states "Xbox declined to disclose budgets for "Reach," but we know the campaign at the very least beats the Halo 3 effort, which came in at $6.5 million in 2007 paid media, according to Kantar Media.":
http://adage.com/article?article_id=145496

smartin0115 said,

Jetpack?


Jetpack?

Pupik said,

Where did you take that "40 millions" from? This article states "Xbox declined to disclose budgets for "Reach," but we know the campaign at the very least beats the Halo 3 effort, which came in at $6.5 million in 2007 paid media, according to Kantar Media.":
http://adage.com/article?article_id=145496
Jetpack?

Don't think you're in the reading mood today.
A) Rhialto said he couldn't find numbers for Reach, and that 40 million was for Halo 3.
B) If you've been paying attention to Neowin, they had a Spartan in a Jetpack do a flyover in Europe somehwere.

LiquidSolstice said,

Don't think you're in the reading mood today.
A) Rhialto said he couldn't find numbers for Reach, and that 40 million was for Halo 3.
B) If you've been paying attention to Neowin, they had a Spartan in a Jetpack do a flyover in Europe somehwere.

Did you even read the quote before spewing that bull**** about my reading mood?
"... beats the Halo 3 effort, which came in at $6.5 million in 2007 paid media".

stezo2k said,
Fair play, i must admit this game is awesome

I agree I was surprised how much I enjoyed the multiplayer can't wait to get off work and play some more